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There is a healthcare preconference event and luncheon at the Summer Academic Conference in Boston on August 10th.<\/p>\n
Leonard Berry<\/strong>, University Distinguished Professor of Marketing at Texas A&M University and Senior Fellow at the\u00a0Institute for Healthcare Improvement, is\u00a0receiving\u00a0the prestigious Sheth Medal for enduring and transformational contributions\u00a0to marketing scholarship and marketing practice<\/strong>.\u00a0Len\u2019s research, valuable to both academics and practitioners, is transformative in healthcare\u00a0and services\u00a0spaces.<\/p>\n The \u00bd day symposium will feature perspectives from healthcare leaders, customer experience advocates, and preeminent scholars, and culminate with an award luncheon honoring Dr. Berry.\u00a0Below is the link for registration for the session and\/or the luncheon, which also includes the program agenda. We hope you can join us there.<\/p>\n SHETH FOUNDATION MEDAL FORUM: IMPROVING SERVICE IN HEALTHCARE <\/strong><\/p>\n AMA Summer Academic Conference<\/strong>,\u00a0Boston Marriott Copley Place.\u00a0Boston, MA.\u00a0August 10, 2018.\u00a08:30 a.m. – 1:00 p.m.\u00a0<\/strong><\/p>\n \u00a0<\/strong>8:30 \u2013 8:45<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Welcome<\/p>\n Kathleen Seiders, Conference Chair<\/p>\n Professor of Marketing, Boston College<\/p>\n <\/p>\n 8:45 \u2013 9:15<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Maureen Bisognano<\/p>\n President Emeritus and Senior Fellow<\/p>\n Institute for Healthcare Improvement<\/p>\n <\/p>\n 9:15 \u2013 9:45<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Lou Carbone<\/p>\n Founder and Chief Experience Officer<\/p>\n Experience Engineering<\/p>\n <\/p>\n 9:45 \u2013 10:00<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Break<\/p>\n <\/p>\n 10:00 \u2013 10:30<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0Tracey Danaher<\/p>\n Professor of Marketing<\/p>\n Monash University<\/p>\n <\/p>\n 10:30 \u2013 11:00<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0Joseph Jacobson, MD<\/p>\n Chief Quality Officer and Senior Physician<\/p>\n Dana Farber Cancer Institute and<\/p>\n Associate Professor of Medicine<\/p>\n Harvard Medical School<\/p>\n <\/p>\n 11:00 \u2013 11:30<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0Leonard Berry,\u00a0University Distinguished Professor of Marketing<\/p>\n Texas A&M University and<\/p>\n Senior Fellow<\/p>\n Institute for Healthcare Improvement<\/p>\n <\/p>\n
\n<\/strong>Leonard Berry, University Distinguished Professor of Marketing at Texas A&M University and Senior Fellow at the\u00a0Institute for Healthcare Improvement, is\u00a0receiving\u00a0the prestigious Sheth Medal for enduring and transformational contributions\u00a0to marketing scholarship and marketing practice.\u00a0Len\u2019s research, valuable to both academics and practitioners , is transformative in healthcare\u00a0and services\u00a0spaces. The \u00bd day symposium will feature perspectives from healthcare leaders, customer experience advocates, and preeminent scholars, and culminate with an award luncheon honoring Dr. Berry.\u00a0\u00a0<\/strong><\/p>\n