{"id":6594,"date":"2018-05-22T22:14:11","date_gmt":"2018-05-23T02:14:11","guid":{"rendered":"http:\/\/www.servsig.org\/wordpress\/?p=6594"},"modified":"2018-05-22T23:15:49","modified_gmt":"2018-05-23T03:15:49","slug":"cfp-jsm-advancing-qualitative-research-methodology-in-service-research","status":"publish","type":"post","link":"https:\/\/www.servsig.org\/wordpress\/2018\/05\/cfp-jsm-advancing-qualitative-research-methodology-in-service-research\/","title":{"rendered":"CFP JSM: Advancing Qualitative Research Methodology in Service Research"},"content":{"rendered":"

\"\"Special issue of the Journal of Services Marketing<\/em><\/p>\n

Advancing Qualitative Research Methodology in Service Research\u00a0<\/strong><\/p>\n

Guest Editor:\u00a0Lars Witell, Maria Holmlund<\/strong><\/p>\n

Deadline: 1 December 2018<\/strong><\/p>\n

The service research field has grown in size and importance over the last 30 years and has developed from a subfield in marketing to a global, interdisciplinary research field. Since its introduction in 1987, Journal of Services Marketing has provided a fresh perspective on service theory and practice. Reflecting on the history of the journal, Martin (2012) describes its development as follows \u201cthe journal has evolved as the field of services marketing has evolved \u2013 from many conceptual, \u201chow to\u201d and idea articles to those more empirically\u2010based and theory\u2010driven.\u201d To strengthen the role of the Journal of Services Marketing in making empirical and theoretical contributions to service research, this special issue would like to highlight the role of qualitative research.<\/p>\n

The special issue will take a broad approach to qualitative research methodology, emphasizing both the strength and weaknesses in the present approaches in service research. Reviews of research methodology can be found in research fields such as Operations Management (Scudder and Hill, 1998), Management (Scandura and Williams, 2000) and International Business (Yang, Wang and Su, 2006). In addition, there are reviews of specific methods, such as the use of case research in operations management (Voss et al., 2012). However, there has been scarce attention given to the use and further development of qualitative research methodology in service research. Such an initiative is timely and needed for further development of the research area.<\/p>\n

Throughout the development of the research field, service research has adapted to challenges such as the introduction of Internet and Mobile phones, increased globalization and an increased interest in new research topics such as service design, service innovation, servitization, and transformative service research. These developments have fostered and demanded an emphasis on qualitative research to address the increasing theoretical complexity. However, there is also a need to revisit and challenge the present use of qualitative research methodology. Are we using the right methods for the right research problems? Is the present use of qualitative research methods sufficient to address the challenges of service research?<\/p>\n

Recently, there has also been a number of interesting developments in the use of qualitative research methodology in service research, such as the use of linguistics-based text mining (Ordenes et al., 2014), Fuzzy set Qualitative Comparative Analysis (fsQCA) (Forkmann et al., 2017) and repertory grid technique (Macdonald et al., 2016). The special issue seeks contributions addressing both development in new qualitative research methodologies, as well as contributions addressing the improvements of rigor in the present use of established methods used in service research, such as case study research and action research.<\/p>\n

Topics<\/strong><\/p>\n

This special issue aims to foster and advance qualitative research methodology in the service research field. This special issue calls for research making methodological contributions to qualitative research methodology Submissions can be conceptual or empirical in nature but should provide a methodological contribution to service research. Non-exhaustive list of topics to be covered in this special issue include:
\n\u2022\u00a0\u00a0\u00a0 Review of the use of qualitative research methodology in service research
\n\u2022\u00a0\u00a0\u00a0 The history of qualitative research in service research
\n\u2022\u00a0\u00a0\u00a0 \u201cHow to\u201d papers on how to perform novel qualitative research
\n\u2022\u00a0\u00a0\u00a0 Novel approaches in case study research
\n\u2022\u00a0\u00a0\u00a0 Qualitative data analysis
\n\u2022\u00a0\u00a0\u00a0 Doing text analysis in qualitative research
\n\u2022\u00a0\u00a0\u00a0 Novel qualitative data collection techniques
\n\u2022\u00a0\u00a0\u00a0 Novel approaches to qualitative data analysis
\n\u2022\u00a0\u00a0\u00a0 Theory building through qualitative research
\n\u2022\u00a0\u00a0\u00a0 Evaluation of new methods eg. Machine learning, fuzzy set Qualitative Comparative Analysis
\n\u2022\u00a0\u00a0\u00a0 Ethnographic and Netnographic research
\n\u2022\u00a0\u00a0\u00a0 Qualitative research design (including research questions, aims, sampling methods, access)
\n\u2022\u00a0\u00a0\u00a0 Innovative ways of using and combining different types of qualitative data
\n\u2022\u00a0\u00a0\u00a0 Qualitative longitudinal approaches
\n\u2022\u00a0\u00a0\u00a0 Online\/social media\/videography qualitative research
\n\u2022\u00a0\u00a0\u00a0 Ethical issues in qualitative research
\n\u2022\u00a0\u00a0\u00a0 Qualitative narrative research
\n\u2022\u00a0\u00a0\u00a0 Qualitative research evaluation
\n\u2022\u00a0\u00a0\u00a0 Conducting managerially relevant qualitative research
\n\u2022\u00a0\u00a0\u00a0 Participatory qualitative research
\n\u2022\u00a0\u00a0\u00a0 What is quality in qualitative research
\n\u2022\u00a0\u00a0\u00a0 International aspects of qualitative research
\n\u2022\u00a0\u00a0\u00a0 Qualitative research in the future
\n\u2022\u00a0\u00a0\u00a0 Publishing qualitative studies
\nSubmission<\/strong><\/p>\n

All manuscripts submitted must not have been published, accepted for publication, or be currently under consideration elsewhere.<\/p>\n

Manuscripts should be submitted in accordance with the author guidelines available on the journal home page at\u00a0http:\/\/www.emeraldgrouppublishing.com\/products\/journals\/author_guidelines.htm?id=jsm<\/a><\/p>\n

All submissions should be made via the ScholarOne online submission system and should be made to the special issue which is identified on the submission site.<\/p>\n

Expected publication: Volume 34 (Issue 1) 2020
\nPlease direct any further inquiries to the editors, listed below.<\/p>\n

 <\/p>\n

Guest Editor Contact Details<\/strong><\/p>\n

Professor Lars Witell
\nIndustrial Engineering and Management, Link\u00f6ping University and CTF, Karlstad University, Sweden
\nlars.witell@liu.se<\/a><\/p>\n

Professor Maria Holmlund
\nCentre for Relationship Marketing and Service Management (CERS)
\nHanken School of Economics, Helsinki, Finland
\nmaria.holmlund@hanken.fi<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Special issue of the Journal of Services Marketing Advancing Qualitative Research Methodology in Service Research\u00a0 Guest Editor:\u00a0Lars Witell, Maria Holmlund Deadline: 1 December 2018 The service research field has grown in size and importance over the last 30 years and has developed from a subfield in marketing to a global, interdisciplinary research field. Since its […]<\/p>\n","protected":false},"author":1,"featured_media":2287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,10],"tags":[],"_links":{"self":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/6594"}],"collection":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/comments?post=6594"}],"version-history":[{"count":7,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/6594\/revisions"}],"predecessor-version":[{"id":6644,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/6594\/revisions\/6644"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/media\/2287"}],"wp:attachment":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/media?parent=6594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/categories?post=6594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/tags?post=6594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}