{"id":6590,"date":"2018-05-22T23:35:15","date_gmt":"2018-05-23T03:35:15","guid":{"rendered":"http:\/\/www.servsig.org\/wordpress\/?p=6590"},"modified":"2018-05-22T23:38:01","modified_gmt":"2018-05-23T03:38:01","slug":"new-book-innovating-for-trust","status":"publish","type":"post","link":"https:\/\/www.servsig.org\/wordpress\/2018\/05\/new-book-innovating-for-trust\/","title":{"rendered":"New Book: Innovating for Trust"},"content":{"rendered":"<p><strong><a href=\"http:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2018\/05\/9781785369476.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-6591\" src=\"http:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2018\/05\/9781785369476.jpg\" alt=\"\" width=\"225\" height=\"355\" srcset=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2018\/05\/9781785369476.jpg 225w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2018\/05\/9781785369476-190x300.jpg 190w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><\/a>Innovating for Trust<\/strong><\/p>\n<p>Edited by<br \/>\n<strong>Marika L\u00fcders<\/strong>, University of Oslo and SINTEF,<br \/>\n<strong>Tor W. Andreassen<\/strong>, NHH Norwegian School of Economics,<br \/>\n<strong>Simon Clatworthy<\/strong>, The Oslo School of Architecture and Design and<br \/>\n<strong>Tore Hillestad<\/strong>, NHH Norwegian School of Economics, Norway<\/p>\n<p>This book adopts a multidisciplinary approach to innovation, and argues that because innovation is always risky business, trust is an essential premise and outcome of successfully designing, developing and finally launching innovations. Each part of the book encompasses a different aspect of innovating for trust. It begins with the notion of trust, before covering the importance of trust in future thinking, business model innovation, service design, co-creation, the innovative organization and self-service technologies. It concludes with the importance of trust in commercializing innovations.<\/p>\n<p><strong>More Information<\/strong><\/p>\n<p>Innovation is a high-risk endeavor and success is dependent upon a firm\u2019s understanding of customer needs. A company&#8217;s initial resistance to adopting innovation is mitigated with a solid foundation of customer trust in the firm. This book uniquely combines the work of scholars and practitioners to examine how trust and customer-centricity impacts every phase of the innovation journey.<\/p>\n<p>Adopting a multidisciplinary approach, the contributions in this collection consider different aspects of innovating for trust. Beginning with the notion of trust itself, authors examine the importance of trust in futures thinking, business model innovation, service design, co-creation, the innovative organization and self-service technologies. The book also contains a valuable collection of case studies based upon innovation with major service providers, which supports the final emphasis on the importance of trust in commercializing innovations.<\/p>\n<p>Practical and engaging, Innovating for Trust will appeal to enlightened business managers aiming to build and maintain customer trust, as well as students and researchers of innovation, trust and strategy.<\/p>\n<p>more <a href=\"https:\/\/www.e-elgar.com\/shop\/innovating-for-trust\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Innovating for Trust Edited by Marika L\u00fcders, University of Oslo and SINTEF, Tor W. Andreassen, NHH Norwegian School of Economics, Simon Clatworthy, The Oslo School of Architecture and Design and Tore Hillestad, NHH Norwegian School of Economics, Norway This book adopts a multidisciplinary approach to innovation, and argues that because innovation is always risky business, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,10],"tags":[],"_links":{"self":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/6590"}],"collection":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/comments?post=6590"}],"version-history":[{"count":3,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/6590\/revisions"}],"predecessor-version":[{"id":6653,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/6590\/revisions\/6653"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/media\/6655"}],"wp:attachment":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/media?parent=6590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/categories?post=6590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/tags?post=6590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}