{"id":6404,"date":"2018-03-28T21:49:17","date_gmt":"2018-03-29T01:49:17","guid":{"rendered":"http:\/\/www.servsig.org\/wordpress\/?p=6404"},"modified":"2018-03-28T21:49:17","modified_gmt":"2018-03-29T01:49:17","slug":"cfp-jmc-franchising-trends-and-challenges-in-the-digital-age","status":"publish","type":"post","link":"https:\/\/www.servsig.org\/wordpress\/2018\/03\/cfp-jmc-franchising-trends-and-challenges-in-the-digital-age\/","title":{"rendered":"CFP JMC: Franchising Trends and Challenges in the Digital Age"},"content":{"rendered":"

SPECIAL ISSUE of the\u00a0Journal of Marketing Channels<\/em><\/p>\n

Franchising Trends and Challenges in the Digital Age: Local, National, and International Perspectives<\/strong>\"\"<\/a><\/p>\n

Deadline for manuscript submission is\u00a0December 31, 2018<\/strong><\/p>\n

Guest Editors<\/strong><\/p>\n

Hyo Jin (Jean) Jeon, University of Nevada – Reno<\/p>\n

Nada Mumdziev, Webster Vienna Private University<\/p>\n

SPECIAL ISSUE BACKGROUND INFORMATION<\/p>\n

This Special Issue of the Journal of Marketing Channels<\/em> is dedicated to marketing channels research in franchising. Franchising is one of the most popular methods for the distribution of goods and services. Many firms have grown rapidly by penetrating their brands through these forms of licensing relationships. Over the past several decades franchise research has examined different facets of franchising such as contractual design, organizational governance structure and ownership patterns, channel relationship management, and foreign market entry strategies. However, investigations into fundamental issues regarding franchising often have been limited to the discussion of the trends and challenges in current franchising topics that can be beneficial to practitioners.<\/p>\n

This Special Issue is designed to specially address franchising in the digital age. The traditional business model of franchising, successful for over half a century, now faces various challenges with the rise of e-commerce, digital marketing channels, cutting edge technology, and tech-savvy customers. This forces both franchisees and franchisors to find ways of implementing omnichannel strategies that combine all of their established sales channels in a seamless manner.<\/p>\n

However, e-commerce and omnichanneling brings with it a number of issues in franchise relationships such as technological investments, channel conflict, delivery and returns management, and consistency. Franchising, as a business model, could have significant influences on the omnichannel challenges. Overall, there is a lack of empirical research on how e-commerce, multichannel and omnichannel strategies, online marketing, and the social media outreach of franchisors and their franchisees will influence franchise systems.<\/p>\n

We strongly believe that the field of franchising could largely benefit from new theoretical frameworks that can explain current franchising issues in the digital age. We therefore invite researchers from various disciplines to submit empirical and conceptual studies focused on investigating the described challenges in the context of franchise systems from local, national, and international perspectives. Examples of research that would be welcomed include:<\/p>\n