{"id":5769,"date":"2017-11-13T22:38:01","date_gmt":"2017-11-14T03:38:01","guid":{"rendered":"http:\/\/www.servsig.org\/wordpress\/?p=5769"},"modified":"2017-11-13T22:38:01","modified_gmt":"2017-11-14T03:38:01","slug":"cfp-extending-robert-f-luschs-big-picture-thinking","status":"publish","type":"post","link":"https:\/\/www.servsig.org\/wordpress\/2017\/11\/cfp-extending-robert-f-luschs-big-picture-thinking\/","title":{"rendered":"CFP: Extending Robert F. Lusch\u2019s \u2018Big Picture\u2019 Thinking"},"content":{"rendered":"

\"\"<\/a>Special issue call for papers from<\/em>\u00a0the\u00a0Journal of Macromarketing<\/em><\/p>\n

\u201cExtending Robert F. Lusch\u2019s \u2018Big Picture\u2019 Thinking\u201d<\/strong><\/p>\n

FULL Paper Submissions: \u00a0January 15, 2019<\/strong><\/p>\n

Special issue editor: Charles Ingene, University of Oklahoma<\/p>\n

Robert F. Lusch spoke in a plenary session at the 2015 Macromarketing Conference in Chicago where he shared four ideas he felt will be important for macromarketing scholars in the future. He highlighted that humans have an innate propensity for 1) engaging in exchange with each other, 2) creating technology, 3) making choices that have unseen costs (aka externalities), and 4) developing institutions to coordinate exchanges and other interactions. Bob\u2019s speech, and four essay commentaries, are in the September 2017 issue of the Journal of Macromarketing.<\/p>\n

Papers focusing on\u00a0Exchange<\/strong>,\u00a0Technology<\/strong>,\u00a0Externalities<\/strong>, and\u00a0Institutions\u00a0<\/strong>are welcome, as are other topics that interested Bob over the years. All submissions will be reviewed for their ability to extend Bob Lusch\u2019s thinking, and for their macromarketing focus. Macromarketing employs a systems view to focus on the interplay of marketing and society.<\/p>\n

The objective of this special issue is to stimulate a lively discussion about what it means to \u201cthink big\u201d like Bob did. In this statement we include what \u201cbig thinking\u201d means to marketing scholars today, and what it is apt to mean in the future. We invite empirical, conceptual, and theoretical contributions on the following topics \u2013 and on other topics that reflect facets of Bob\u2019s thinking:<\/p>\n

    \n
  1. Exchange,<\/li>\n
  2. Technology,<\/li>\n
  3. Externalities,<\/li>\n
  4. Institutions,<\/li>\n
  5. Complexity,<\/li>\n
  6. Service-Dominant Logic, and<\/li>\n
  7. Business Ecosystems.<\/li>\n<\/ol>\n

    Submissions are due no later than\u00a0January 15, 2019<\/strong>\u00a0at<\/p>\n

    http:\/\/mc.manuscriptcentral.com\/jmk<\/a>.<\/p>\n

    Indicate that your paper is intended for this special issue. Manuscripts guidelines are available at:\u00a0http:\/\/jmk.sagepub.com\/<\/a>. Please direct any inquiries or expressions of interest to the special issue editor, Charles Ingene at\u00a0caingene@ou.edu<\/a>. We expected accepted papers to be published in 2020.<\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Special issue call for papers from\u00a0the\u00a0Journal of Macromarketing \u201cExtending Robert F. Lusch\u2019s \u2018Big Picture\u2019 Thinking\u201d FULL Paper Submissions: \u00a0January 15, 2019 Special issue editor: Charles Ingene, University of Oklahoma Robert F. Lusch spoke in a plenary session at the 2015 Macromarketing Conference in Chicago where he shared four ideas he felt will be important for […]<\/p>\n","protected":false},"author":1,"featured_media":5821,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,10],"tags":[],"_links":{"self":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/5769"}],"collection":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/comments?post=5769"}],"version-history":[{"count":5,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/5769\/revisions"}],"predecessor-version":[{"id":5823,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/5769\/revisions\/5823"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/media\/5821"}],"wp:attachment":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/media?parent=5769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/categories?post=5769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/tags?post=5769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}