http:\/\/gammaconference.org\/2018\/<\/a><\/p>\nCONFERENCE CO-CHAIRS<\/p>\n
Prof. Roland T. Rust, <\/strong>Professor, Department of Marketing, Robert H. Smith School of Business, 3451 Van Munching Hall, University of Maryland, College Park, MD 20742-1815, USA, rrust@rhsmith.umd.edu, Tel: +1-301-405-4300, Fax: +1-301-405-0146.<\/p>\nDr. L\u00e1szl\u00f3 Sajtos, <\/strong>ANZMAC president, University of Auckland Business School, 12 Grafton Rd, Auckland, New Zealand, l.sajtos@auckland.ac.nz, Tel: +64 9 923 2724.<\/p>\nProf. Tatsuro Watanabe<\/strong>, Ph.D., School of Commerce, Senshu University, 2-1-1, Higashimita, Tama-ku, Kawasaki-shi, 214-8580, Japan, tatsuro@isc.senshu-u.ac.jp, Tel: +81-44-900-7929, Fax: +81-44-900-7853.<\/p>\nProf. Akira Shimizu, <\/strong>Faculty of Business and Commerce, Keio University, ashimizu@fbc.keio.ac.jp, Tel: +81-3-3453- 4511, Fax: +81-3-5427-1578.<\/p>\nProf. Yung Kyun Choi, <\/strong>Department of Advertising & PR, Dongguk University, 30, Pildong-ro 1 gil, Jung-gu, Seoul, 04620, Republic of Korea, choiyung@dongguk.edu, Tel: +82-2-2260-3817, Fax: +82-2-2260-3766.<\/p>\nCONFERENCE OBJECTIVES<\/p>\n
Improvement of theory and practice continues to be a vital aspect of global marketing and management that affects consumers and businesses around the world. The theme of this year\u2019s conference is, \u201cBridging Asia and the World: Searching for Academic Excellence and Best Practice in Marketing and Management.\u201d <\/em><\/strong>This theme emphasizes the need for educators and business leaders to recognize, appreciate, and understand the significance of marketing and management in the dynamic global world including different cultures and cross-cultural business practices, as they affect both domestic and multinational marketing strategies. The 2018 Global Marketing Conference at Tokyo offers outstanding opportunities for business leaders and academics to share their insights and learn from the research finding and experiences of others. The program chairs welcome participation from all cultures and parts of the world. We look forward to a stimulating and interactive conference. Proceedings of this conference will have an ISSN <\/strong>number (1976-8699).<\/p>\nVenue<\/strong>\u2028<\/strong><\/p>\nTokyo <\/strong>has the largest metropolitan economy in the world. The Tokyo urban area with 38 million people had a total GDP of US$ 2trillion. 51 of the companies listed on theFortune Global 500are based in Tokyo, almost twice that of the second-placed city which is Paris. Tokyo has been described as one of the three “command centers” for the world economy, along with New York City and London. It was ranked first in the “Best overall experience” category of TripAdvisor’<\/em>s World City Survey (“helpfulness of locals”, “nightlife”, “shopping”, “local public transportation” and “cleanliness of streets”). In 2015, Tokyo was named the Most Liveable City in the world by the magazine Monocle<\/em>. The Michelin Guide has awarded Tokyo by far the most Michelin stars of any city in the world. Tokyo ranked first in the world in the Safe Cities Index. The 2016 edition of QS Best Student Cities ranked Tokyo as the 3rd-best city in the world to be a university student.<\/p>\nPlease contact proper symposium chairs or track chairs listed below to submit a paper or special session proposal or to participate this conference. <\/strong><\/p>\n\n- JOINT SYMPOSIA <\/strong><\/li>\n<\/ol>\n
2018 ANZMAC-GAMMA JOINT SYMPOSIUM<\/strong>\u2028<\/strong><\/p>\nThe Australian & New Zealand Marketing Academy (ANZMAC) <\/strong>and Global Alliance of Marketing & Management Associations (GAMMA) will jointly hold the 2018 ANZMAC-GAMMA Joint Symposium on \u2018Marketing Revolution in an Interconnected World\u2019 in 2018 GMC at Tokyo. Please submit your paper to the Symposium Co-Chairs: Prof. Ian Phau<\/strong>, School of Marketing, Curtin Business School, GPO Box U1987, Perth WA, Australia 6845, ian.phau@cbs.curtin.edu.au, Tel: +61-8-9266-4014, Fax: +61-8-9266-3937. Prof. Tony Garrett<\/strong>, Korea University Business School, #616 LG-POSCO Building, Anam-Dong, Seongbuk-Gu, Seoul 136-701, Republic of Korea, tgarrett@korea.ac.kr, Tel: +82-2-3290-2833.<\/p>\n2018 JSMD-GAMMA JOINT SYMPOSIUM
\n<\/strong>\u2028<\/strong>Japan Society of Marketing and Distribution <\/strong>and Global Alliance of Marketing & Management Associations jointly hold \u2018the 2018 JSMD-GAMMA Joint Symposium\u2019 in \u20182018 Global Marketing Conference at Tokyo.\u2019 Please submit your paper to the Symposium Chair: Prof. Yuko Yamashita<\/strong>, Graduate School of Commerce and Management, Hiotsubashi University, 2-1 Naka, Kunitachi, Tokyo 186-8601, Japan, yamashita.yuko@r.hit-u.ac.jp.<\/p>\n2018 AALTO UNIVERSITY-GAMMA JOINT SYMPOSIUM<\/strong>
\n<\/strong>Aalto University School of Business <\/strong>and Global Alliance of Marketing & Management Associations jointly hold \u2018the 2016 Aalto University-GAMMA Joint Symposium on \u2018Service Business Innovations and Marketing\u2019 <\/strong>in \u2018the 2018 GMC at Tokyo\u2019. Please submit your paper to Symposium Co-Chairs: Prof. Pekka Mattila, <\/strong>Aalto University School of Business, <\/strong>pekka.mattila@aalto.fi, Tel: +358-10-837-3711. Prof. Tomas Falk, <\/strong>Aalto University School of Business, <\/strong>tomas.falk@aalto.fi, Tel: +358-50-5968871. <\/strong><\/p>\n2018 SIMKTG-GAMMA JOINT SYMPOSIUM AT TOKYO<\/strong>
\n<\/strong>Italian Marketing Society and Global Alliance of Marketing & Management Associations <\/strong>jointly hold \u201cthe 2018 SIMktg-GAMMA Joint Symposium at Tokyo\u201d on \u201cContemporary and Future Technological Disruptions in Marketing\u201d in 2018 GMC at Tokyo. Please submit your paper to Symposium Chairs: Prof. Gaetano Aiello<\/strong>, Department of Economics and Management, University of Florence, Via delle Pandette, 9, 50127 Firenze \u2013 Italy, gaetano.aiello@unifi.it, Tel: +39 055 2759726 and Prof. Raffaele Donvito, Department of Economics and Management, University of Florence, Via delle Pandette, 9, 50127 Firenze \u2013 Italy, raffaele.donvito@unifi.it, Tel: +39 055 2759679.<\/p>\n2018 GMA-GAMMA JOINT SYMPOSIUM
\n<\/strong>Greek Marketing Academy (GMA) <\/strong>and Global Alliance of Marketing & Management Associations (GAMMA) will jointly hold the 2018 GMA-GAMMA Joint Symposium on \u2018Unfolding New Service Development Success Factors and Challenges\u2019in 2018 GMC at Tokyo. Please submit your paper to the Symposium Co-Chairs: Prof. Andreas I. Andronikidis<\/strong>, University of Macedonia, Dept. of Business Administration, ODE Building, Room 308, 156 Egnatia str., 546 36 Thessaloniki, Greece, a.andronikidis@uom.edu.gr, Tel: +30 2310891584, Fax: +30 2310891544. Prof. Prokopios K. Theodoridis, <\/strong>University of Patras, Dept. of Business Administration of Food and Agricultural Enterprises, Office 2.8, 2 G. Seferi str., 301 00 Agrinio, Greece, proth@upatras.gr, Tel: +30 2641074124, Fax: +30 2641074108-9<\/p>\n2018 AEMARK-GAMMA JOINT SYMPOSIUM<\/strong>
\n<\/strong>AEMARK (Spain) <\/strong>and Global Alliance of Marketing & Management Associations jointly hold \u2018the 2018 AEMARK-GAMMA Joint Symposium\u2019 on \u2018New challenges for Marketing Research\u2019 in \u2018the 2018 GMC at Tokyo\u2019. Please submit your paper to Symposium Chair: Prof. Carlos Flavian<\/strong>, University of Zaragoza, Spain. aemark.gmc@gmail.com, Tel: +34-976-762-719.<\/p>\n2018 HIT-GAMMA JOINT SYMPOSIUM<\/strong>
\n<\/strong>Harbin Institute of Technology <\/strong>and Global Alliance of Marketing & Management Associations jointly hold \u2018the 2018 HIT-GAMMA Joint Symposium\u2019 on \u2018Sharing Economy in Emerging Markets: Challenges and Opportunities for Marketing\u2019 in \u2018the 2016 GMC at Hong Kong\u2019. Prof. Peng Zou, <\/strong>Marketing Department, School of Management, Harbin Institute of Technology, No 13 Fayuan St., Harbin, China 150001, zoupeng@hit.edu.cn.<\/p>\n2018 ESCP Europe-GAMMA JOINT SYMPOSIUM<\/strong>\u2028<\/strong>ESCP Europe <\/strong>and Global Alliance of Marketing & Management Associations jointly hold \u2018the 2018 ESCP Europe-GAMMA Joint Symposium\u2019 on \u201cBeauty, Aesthetics and Design in Marketing\u201d<\/strong>. Please submit your paper to Symposium Co-chairs: Prof. Benjamin G. Voyer<\/strong>, ESCP Europe Business School, 527 Finchley Road, London, NW3 7BG, UK, bvoyer@escpeurope.eu, Tel: +44 20 7443 8836. Prof. Minas Kastanakis<\/strong>, ESCP Europe Business School, 527 Finchley Road, London, NW3 7BG, UK, mkastanakis@escpeurope.eu, Tel: +44 20 7443 8800.<\/p>\n\n- SPONSORING JOURNALS <\/strong><\/li>\n<\/ol>\n
JOURNAL OF BUSINESS RESEARCH <\/strong><\/p>\nJournal of Business Research (SSCI) will publish special issues on following subjects with top papers presented in proper tracks of this conference.<\/p>\n
\n- GAMMA President\u2019s Choice Awards: <\/strong>All of papers presented in the 2018 GMC at Tokyo are eligible for review toward inclusion in the special issue of JBR. Best of the best papers presented in all of tracks in the 2018 GMC at Tokyo will be qualified for this special issue. If you want your paper to be considered for possible publication in JBR, please inform your intention to the GAMMA President Office <\/strong>(ejko@yonsei.ac.kr). Guest Editor: Prof. Eunju Ko <\/strong>(GAMMA President), Dept. of Clothing and Textiles, College of Human Ecology, Yonsei University, 134 Sinchon-dong, Seodaemun-gu, Seoul, Republic of Korea, ejko@yonsei.ac.kr, Tel : +82-2-2123-3109, Fax : +82-2-312-8554.<\/li>\n
- Digital and Social Media Marketing in Global Business Environment: <\/strong>Selected papers from the submission\u2028to \u2018Digital and Social Media Marketing in Global Business Environment\u2019 <\/strong>track of \u20182018 Global Marketing Conference at Tokyo\u2019 will be considered for possible publication in a special issue of Journal of Business Research on \u2018Digital and Social Media Marketing in Global Business Environment\u2019. Guest Editor<\/strong>: <\/strong>Prof. Kyung Hoon Kim<\/strong>, Professor, Changwon National University, 9 Sarimdong Changwon, Gyeongnam, Republic of Korea, stride@changwon.ac.kr, Tel: +82-55-213-3346, Fax: +82-55-263-9096.<\/li>\n<\/ol>\n
INTERNATIONAL JOURNAL OF ADVERTISING
\n<\/strong>\u2028<\/strong>International Journal of Advertising (SSCI) will publish a special issue on \u2018Leveraged Marketing Communications (LMC)\u2019 <\/strong>with best papers presented at following tracks in 2018 GMC at Tokyo called 1) Product Placement, Branded Entertainment and Branded Content \u2013 LMC I <\/em>, 2) Corporate Social Responsibility (CSR) and Cause-Related Marketing LMC \u2013 II<\/em>, 3) Cobranding, Celebrity Endorsement, and Sponsorship \u2013 LMC III<\/em>. Guest Editors: Prof. Sukki Yoon<\/strong>, Department of Marketing, Bryant University, 1150 Douglas Pike, Smithfield, RI, U.S.A., syoon@bryant.edu, Tel: +1-401-232-6997, Fax: +1-401-232-6319. Prof. Yung Kyun Choi<\/strong>, Department of Advertising & PR, Dongguk University, 26, 3 Pil-Dong, Chung Gu, Seoul 100-715, Korea, choiyung@dongguk.edu, Tel: +82-2-2260-3817. Fax: +82-2-2264-3736.<\/p>\nINDUSTRIAL MARKETING MANAGEMENT<\/strong>
\n<\/strong>Selected papers from the submissions to \u2018Global Perspectives in Business-to-Business Marketing\u2019 <\/strong>track of \u20182018 Global Marketing Conference at Tokyo\u2019 will be considered for possible publication in a regular issue of Industrial Marketing Management <\/em><\/strong>(SSCI). Track Chair: <\/strong>Prof. C. Anthony Di Benedetto<\/strong>, Editor of Industrial Marketing Management and Marketing and Senior Washburn Research Fellow, Fox School of Business and Management, Temple University 523, Alter Hall (006-09), 1801, Liacouras Walk, anthony.dibenedetto@temple.edu, Tel: +1-215-204-8147, Fax: +1-215-204-6237. Philadelphia, PA 19122 USA,<\/p>\nJOURNAL OF ADVERTISING
\n<\/strong>\u2028<\/strong>Selected papers from the submissions to \u2018Social Media and Luxury Brand Communication\u2019 <\/strong>track of \u20182018 Global Marketing Conference at Tokyo\u2019 will be considered for possible publication in a special section of the Journal of Advertising (SSCI, Impact Factor 2015: 2.288) on \u2018Social Media and Luxury Brand Communication\u2019. Guest Editor: Prof. Eunju\u00a0<\/strong>Ko, <\/strong>Dept. of Clothing and Textiles, College of Human Ecology, Yonsei University, 134 Sinchon-dong, Seodaemun-gu, Seoul, Republic of Korea, ejko@yonsei.ac.kr, Tel : +82-2-2123-3109, Fax : +82-2-312-8554.<\/p>\nJOURNAL OF HOSPITALITY & TOURISM RESEARCH
\n<\/strong>Selected papers from the submissions to \u2018Customer Engagement in Tourism and Hospitality\u2019 track of \u20182018 Global Marketing Conference at Tokyo\u2019 will be considered for possible publication in a special issue of Journal of Hospitality & Tourism Research (SSCI, Impact Factor 2016: 2.646) on \u2018Customer Engagement in Tourism and Hospitality\u2019. Track Chairs: Dr. Kevin Kam Fung So<\/strong>, School of Hotel, Restaurant and Tourism Management, College of Hospitality, Retail and Sport Management, University of South Carolina, Carolina Coliseum, Room 1011-C, Columbia, South Carolina 29208, USA, kevinso@hrsm.sc.edu, Tel: +001-803-777-7620; Fax: +001-803-777-1224; Prof. Xiang (Robert) Li<\/strong>, Department of Tourism and Hospitality Management, Temple University, 361 Speakman Hall, 1810 North 13th Street, Philadelphia, PA 19122, USA, robertli@temple.edu, Tel: +001.215.204.8784 Fax: +001.215.204.8705.<\/p>\nJOURNAL OF PROMOTION MANAGEMENT
\n<\/strong>Selected papers from the submissions to following tracks called \u2018Stakeholders-brand Relationships: Multiple online\/offline interactions\u2019, \u2018Mobile Marketing\u2019, \u2018Online Marketing Communication\u2019 and \u2018Relationship Marketing\u2019 in\u20182018 Global Marketing Conference at Tokyo\u2019 will be considered for possible publication in a special issue of Journal of Promotion Management (SCOPUS) on \u2018Promoting Brand Relationships\u2019<\/strong>. If you want your paper to be considered for possible publication in this JPM special issue, then please inform your intention to chairs of four tracks mentioned above. Guest Editor: Prof. Sandra Loureiro<\/strong>, Marketing, Operations and General Management Department, Lisbon University Institute (ISCTE-IUL), Business Research Unit (BRU\/UNIDE), Av. Forcas Armadas1649-026 Lisbon, Portugal, sandramloureiro@netcabo.pt, Tel. +351 217 903 004\/5; +351 217 903 000 – ext: 291400 Fax: +351 21 796 47 10.<\/p>\nJOURNAL OF SERVICE MANAGEMENT
\n<\/strong>Selected papers from the submissions to \u2018The New Frontiers in Digital Media Services\u2019 track of \u20182018 Global Marketing Conference at Tokyo\u2019 will be considered for possible publication in a special issue of Journal of Service Management (SSCI, Impact Factor 2015: 2.23) on \u2018The New Frontiers in Digital Media Services\u2019<\/strong>. Track Chair: Prof. Werner Kunz<\/strong>, Associate Editor of the Journal of Service Management , Dept. of Marketing and Management, University of Massachusetts Boston, 100 Morrissey Boulevard, Boston, Ma, 02125, USA, werner.kunz@umb.edu, Tel. +1 (617) 287-7709, Fax +1 (617) 287-7709.<\/p>\nJOURNAL OF GLOBAL FASHION MARKETING
\n<\/strong>Selected papers presented in 2018 GMC at Tokyo will be considered for possible publication in Special Issue of Journal of Global Fashion Marketing (SCOPUS) on Beauty, Design & Aesthetic in Marketing & Fashion<\/strong>. Please inform your intention to publish your paper in this JGMF special issue to the guest editor of this special issue. Guest Editors: Prof. Benjamin G. Voyer<\/strong>, ESCP Europe Business School, 527 Finchley Road, London, NW3 7BG, UK, bvoyer@escpeurope.eu, Tel: +44 20 7443 8836. Prof. Minas Kastanakis<\/strong>, ESCP Europe Business School, 527 Finchley Road, London, NW3 7BG, UK, mkastanakis@escpeurope.eu, Tel: +44 20 7443 8800.<\/p>\nJOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE
\n<\/strong>Papers presented in a track called \u2018Algorithms: Constructing\/Testing Theory in Marketing and Strategic Management via “Computing with Words and fsQCA\u2019 in 2018 GMC at Tokyo are eligible for review toward inclusion in a special issues of JGSMS (ABDC & KCI) on \u2018Algorithms: Constructing\/Testing Theory in Marketing and Strategic Management via “Computing with Words and fsQCA\u2019. <\/strong>If you want your paper to be considered for possible publication in this JGSMS special issue, then please inform your intention to Guest Editor. Guest Editor: Prof. Arch G. Woodside<\/strong>,<\/p>\nAUSTRALASIAN MARKETING JOURNAL
\n<\/strong>The Australasian Marketing Journal (SCOPUS & ABDC) will publish a special issue on \u2018Marketing Revolution in an Interconnected World\u2019<\/strong>, drawing on the best papers presented at the 2018 ANZMAC-GAMMA Joint Symposium and related tracks. Guest Editors: Prof. Ian Phau<\/strong>, <\/strong>School of Marketing, Curtin Business School, GPO Box U1987, Perth WA, Australia 6845, ian.phau@cbs.curtin.edu.au, Tel: +61-8-9266-4014, Fax: +61-8-9266-3937. Prof. Tony Garrett<\/strong>, <\/strong>Korea University Business School, #616 LG-POSCO Building, Anam-Dong, Seongbuk-Gu, Seoul 136-701, Republic of Korea, tgarrett@korea.ac.kr, Tel: +82-2-3290-2833.<\/p>\nASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS<\/strong>
\n<\/strong>Asia Pacific Journal of Marketing and Logistics (SSCI) will publish a special issue on \u201cAsia-Pacific Advances in Neuromarketing and Psychophysiology\u201d <\/strong>with best papers presented in \u201cNeuromarketing and Psychophysiology\u201d track in this conference. Guest Co-Editors: <\/strong>Dr. Billy Sung, <\/strong>School of Marketing, Curtin University, GPO Box U1987, Perth WA, Australia 6845, billy.sung@curtin.edu.au, Tel: +61-8-9266-9585. Prof. Eun-Ju Lee, <\/strong>Business School, Sungkyunkwan University, 25-2 Sungkyunkwan-ro, Myeongnyun 3(sam)ga, Jongno-gu, Seoul, Republic of Korea, elee9@skku.edu.<\/p>\nJOURNAL OF MANAGEMENT SCIENCE
\n<\/strong>Journal of Management Science (CSSCI & A level Management Science Journal in NNSF of China) will publish a special issue on \u201c<\/strong>Sharing Economy in Emerging Markets: Challenges and Opportunities for Marketing<\/strong>\u201d <\/strong>with best papers presented in \u201c2018 HIT-GAMMA Joint Symposium: Sharing Economy in Emerging Markets: Challenges and Opportunities for Marketing\u201d in this conference. Guest Editor: <\/strong>Associate Prof. Peng Zou, <\/strong>Marketing Department, School of Management, Harbin Institute of Technology, No 13 Fayuan St., Harbin, China 150001, zoupeng@hit.edu.cn.<\/p>\n\n- AWARDS <\/strong><\/li>\n<\/ol>\n
GAMMA GLOBAL MARKETER OF THE YEAR AWARD 2018
\n<\/strong>Eminent marketing practitioner(s) will be recommended for \u2018GAMMA Global Marketer of the Year Award 2018\u2019 who made significant contribution to the advancement of marketing practice.<\/p>\nGAMMA GLOBAL SCHOLAR OF THE YEAR AWARD 2018
\n<\/strong>Scholar(s) who made significant contribution to the body of knowledge in marketing and management will be recommended for \u2018GAMMA Global Scholar of the Year Award 2018\u2019.<\/p>\n\n- ACADEMIC EXCELLENCE COMMITTEE <\/strong><\/li>\n<\/ol>\n
Academic Excellence Committee Chair: Prof. Charles R. Taylor <\/strong>(Villanova University), John A. Murphy Professor, Dept. of Marketing, Villanova University, Villanova, PA 19085-1678 USA, charles.r.taylor@villanova.edu, Tel: +1-610-519-4386 Fax: +1-610-519-5364, Editor of International Journal of Advertising. Academic Excellence Committee is in charge of the total quality control over the conference management process.<\/p>\n\n- WORKSHOP <\/strong><\/li>\n<\/ol>\n
Learning fuzzy-set Qualitative Comparative Analysis (fsQCA) for Beginners – Hands-on Workshop:\u00a0<\/strong>Instructor: Prof. Arch G. Woodside<\/strong>, (Editor of Journal of Global Scholars of Marketing Science) Professor of Marketing, Curtin University, Perth, Australia. arch.woodside@curtin.edu.au.<\/p>\n\n- PROGRAM TRACKS & TRACK CHAIRS <\/strong><\/li>\n<\/ol>\n
Marketing and Entrepreneurship: Prof. Robert E. Morgan<\/strong>, Cardiff Business School, Cardiff University, Colum Drive, Cardiff, CF10 3EU, UK, morganre@cardiff.ac.uk, Tel:+44-2920-870-001, Fax:+44-2920-874-419. Prof. Yiannis Kouropalatis<\/strong>, Cardiff Business School, Cardiff University, Colum Drive, Cardiff, CF10 3EU, UK, kouropalatisy@cardiff.ac.uk, Tel: +44-29-20-876-845, Fax: +44-2920-874-4419.<\/p>\nManagement of Intangibles: Prof. Dr. Manfred Schwaiger<\/strong>, Ludwig-Maximilians-University Munich – Institute for Market-based Management (IMM), Kaulbachstr. 45, D-80539 M\u00fcnchen, schwaiger@lmu.de, Tel: +49-89-2180-5640, Fax: +49-89-2180-5651.<\/p>\nGlobal and Cross-Cultural Marketing: Prof. Constantine S. Katsikeas<\/strong>, Leeds University Business School, Maurice Keyworth Building, University of Leeds, LS2 9JT, U.K., csk@lubs.leeds.ac.uk, Tel: +44-113-343-2624, Fax: +44-113-343-4885. Prof. Stavroula Spyropoulou<\/strong>, Leeds University Business School, Maurice Keyworth Building, University of Leeds, LS2 9JT, U.K., ss@lubs.leeds.ac.uk, Tel: +44-113-343-6814, Fax: +44-113-343-4885.<\/p>\nGlobal Perspectives in Business-to-Business Marketing: Prof. Anthony Di Benedetto<\/strong>, Department of Marketing and Supply Chain Management, Fox School of Business, Temple University, Philadelphia, PA, USA, tonyd@temple.edu. +1-215-204-8147.<\/p>\nCorporate Branding, Luxury Marketing & Identity-based Value Management: Prof. Klaus-Peter Wiedmann<\/strong>, Director of the Institute of Marketing and Management, Leibniz University Hannover, KonigswortherPlatz 1, D-30167 Hannover, Germany, wiedmann@m2.uni-hannover.de, Tel.: +49-511-762-4862, Fax: +49-511-762-3142.<\/p>\nDigital and Social Media Marketing in Global Business Environment: Prof. Kyung Hoon Kim, <\/strong>Professor, Changwon National University, 9 Sarimdong Changwon, Gyeongnam, Republic of Korea, stride@changwon.ac.kr, Tel: +82-55-213-3346, Fax: +82-55-263-9096.<\/p>\nNew Product Development: Prof. Luigi Mario De Luca<\/strong>, Marketing and Strategy Section, Cardiff Business School, Cardiff University, Aberconway Building, Colum Drive, Cardiff, CF10 3EU, UK, delucal@cardiff.ac.uk, Tel: +44-(0)29-2087- 6886, Fax: +44- (0)29-2087-4419. Prof. Destan Kandemir<\/strong>, Department of Management Bilkent University, 06800 Bilkent, Ankara Turkey, destan@bilkent.edu.tr, Tel: +90 312 290 1526, Fax: +90 312 266 4958.<\/p>\nCustomer Engagement in Tourism and Hospitality: Dr. Kevin Kam Fung So<\/strong>, School of Hotel, Restaurant and Tourism Management, College of Hospitality, Retail and Sport Management, University of South Carolina, Carolina Coliseum, Room 1011-C, Columbia, South Carolina 29208, USA, kevinso@hrsm.sc.edu, Tel: +001-803-777-7620; Fax: +001-803-777-1224; Prof. Xiang (Robert) Li<\/strong>, Department of Tourism and Hospitality Management, Temple University, 361 Speakman Hall, 1810 North 13th Street, Philadelphia, PA 19122, USA, robertli@temple.edu, Tel: +001.215.204.8784 Fax: +001.215.204.8705.<\/p>\nTheoretical and Practical Evolution of Retailing: Prof. Charles Ingene<\/strong>, Price College of Business, Adams Hall, Room 3, 307 West Brooks, OK Norman, USA, caingene@ou.edu, Tel: +1-405-325-3097. Prof. Ikuo Takahashi, <\/strong>Faculty of Business and Commerce, Keio University, 2-15-45 Mita, Minato-ku, Tokyo 108-8345, Japan, takahasi@fbc.keio.ac.jp, Tel: +81-3-3453-4511, Fax: +81-43-462-3652.<\/p>\nIntercultural Marketing Communications: Prof. Wolfgang Fritz, <\/strong>Technische Universitaet Braunschweig, Institute of Marketing, Abt-Jerusalem-Str. 4, 38106 Braunschweig, Germany, w.fritz@tu-braunschweig.de, Tel. +49-531-391-3203, Fax +49-531-391-8202.<\/p>\nAdvertising and Branding: Prof. Hyokjin Kwak<\/strong>, Dept. of Marketing, Le Bow College of Business, Drexel University, Matheson Hall 502B, 32nd and Market Street, Philadelphia, PA 19104, USA, hkwak@drexel.edu, Tel: +1-215-895-6006, Fax: +1-215-895-6975. Please submit your manuscript online at http:\/\/hkdx.i234.me\/drexel\/conference\/gmc\/.<\/p>\nMarketing Education: Prof. Ralf Schellhase<\/strong>, Darmstadt Business School, University of Applied Sciences Darmstadt, ralf.schellhase@h-da.de, Haardtring 100, 64295 Darmstadt, Germany, Tel: +49-174-1699491.<\/p>\nWearable Technologies, Sustainability and Luxury Brands: Prof. Michel Phan<\/strong>, EMLYON Business School; phan@em-lyon.com; Tel: +86 21 6260 8160 (ext 809) (office), Fax: +86 21 6260 8171.<\/p>\nBrand-building in the Luxury, High-end Cultural and Creative Industries: Prof. Klaus Heine<\/strong>, EMLYON Business School-Asian Campus, Shanghai, China, heine@em-lyon.com.<\/p>\nWellness as Status Symbol in Marketing: Prof. Maria Kniazeva<\/strong>, Professor of Marketing, School of Business, University of San Diego, 5998 Alcala Park, San Diego, CA 92110-2492, USA, kniazeva@sandiego.edu, Tel: +1-619-260-7837, Fax: +1-619-260-4891.<\/p>\nConsumption, Desire and Culture: Dr. Wing-Sun Liu<\/strong>, Institute of Textiles and Clothing, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong, tcliuws@polyu.edu.hk, Tel: +852-27666444, Fax: +852-27731432.<\/p>\nSocial Media and Luxury Brand Communication: Prof. Eunju Ko, <\/strong>Dept. of Clothing and Textiles, College of Human Ecology, Yonsei University, 134 Sinchon-dong, Seodaemun-gu, Seoul, Republic of Korea, ejko@yonsei.ac.kr, Tel : +82-2-2123-3109, Fax : +82-2-312-8554.<\/p>\nCountry of Origin Image, and Country Biases (cosmopolitanism, ethnocentrism, disidentification, affinity, and animosity): Prof. Alexander Josiassen<\/strong>, Department of Marketing, Copenhagen Business School, 2000 Frederiksberg, Denmark, aj.marktg@cbs.dk, Tel: +45-3815-2159. Dr. Florian Kock<\/strong>, Department of Marketing, Copenhagen Business School, 2000 Frederiksberg, Denmark, fk.marktg@cbs.dk, Tel. +45-3815-2159.<\/p>\nRetail Merchandising Strategy: Prof. Changju Kim<\/strong>, Faculty of Business Administration, Ritsumeikan University, 2-150, Iwakura, Ibaraki, Osaka, 560-8570, Japan, cjkim777@fc.ritsumei.ac.jp, Tel: +81-72-665-2382.<\/p>\nStrategic Market Management: Prof. Jong-Ho Lee<\/strong>, Korea University Business School,\u2028145 Anam-Ro, Seongbuk-Gu, Seoul, 02841, Republic of Korea, jongholee@korea.ac.kr, Tel: 82.2.3290.2821: Fax. 82.2.922.7220.<\/p>\nTransformative Service Research: Prof. Mark S. Rosenbaum<\/strong>, Dept. of Marketing, College of Business, Northern Illinois University, DeKalb, IL 60115-2897, USA, and Externado University, Bogota, Colombia, mrosenbaum@niu.edu, Tel: +1-815-753-7931, Fax: +1-815-753-6014.<\/p>\nManagerial Decision Making in Marketing: Prof. Eric Shih<\/strong>, Graduate School of Business, Sungkyunkwan University, 25-2 Sungkyunkwan-ro, Jongro-gu, Seoul, Republic of Korea, eshih@skku.edu, Tel: +82-2-740-1502, Fax: +82-2-740-1539.<\/p>\nProduct Placement, Branded Entertainment and Branded Content \u2013 Leveraged Marketing Communications Track I for IJA Special Issue: Prof. Sukki Yoon<\/strong>, Department of Marketing, College of Business, Bryant University, Smithfield, RI 02917, U.S.A. syoon@bryant.edu,Tel. +1-401-232-6997 Fax. +1-401-232-6435.<\/p>\nCorporate Social Responsibility (CSR) and Cause-Related Marketing \u2013 Leveraged Marketing Communications Track II for IJA Special Issue: Prof. Yung Kyun Choi<\/strong>, Department of Advertising and PR, Dongguk University, 30 Pildong-ro i gil, Jung-gu, Seoul, Republic of Korea, choiyung@dgu.edu, Tel: +82-2-2260-3817.<\/p>\nCobranding, Celebrity Endorsement, and Sponsorship \u2013 Leveraged Marketing Communications Track III for IJA Special Issue: Prof. Kacy Kim<\/strong>, Department of Marketing, Love School of Business, Elon University, 2075 Campus Box, Elon, NC 27244, USA, kkim3@elon.edu, Tel. +1-336-278-5296.<\/p>\nConsumption and Marketing of Online and Mobile Games: Dr. Yuri Seo<\/strong>, The University of Auckland Business School, University of Auckland, 12 Grafton Rd, Auckland, New Zealand, y.seo@auckland.ac.nz, Tel: +64-9-923-8277.<\/p>\nDigital and Technology Driven Marketing: Prof.Juran Kim<\/strong>, Associate Professor of Marking, Dept. of Business Administration, Jeonju University, Chonjamro 303, Jeonju, Republic of Korea,jrkim@jj.ac.kr, Tel:+82-63-220-2972, Fax: +82-63-220-2052.<\/p>\nWine Marketing and Management: Prof. Beno\u00eet LECAT<\/strong>, Wine and Viticulture Department Head, College of Agriculture, Food & Environmental Sciences, California Polytechnic State University, 1 Grand Ave, Building 11, San Luis Obispo, CA 93407-0861, USA, blecat@calpoly.edu, Tel: +1 (805) 756-2415.<\/p>\nConsumer Decision Making and Consumer Signaling: Assistant Prof. Dr. Alisara Rungnontarat CHARINSARN<\/strong>, Thammasat Business School, Thammasat University, 2 Prachan Rd., Pranakorn, Bangkok 10200, Thailand, alisara@tbs.tu.ac.th, Tel: +668-1836-1154.<\/p>\nCross Cultural Consumers and Globalization: Dr. Hector Gonzalez-Jimenez<\/strong>, The York Management School, University of York, Freboys Lane, Heslington, York YO10 5GD, United Kingdom, hgj503@york.ac.uk, Tel: +44 (0) 1904 325075.
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