{"id":5226,"date":"2017-07-18T15:50:58","date_gmt":"2017-07-18T19:50:58","guid":{"rendered":"http:\/\/www.servsig.org\/wordpress\/?p=5226"},"modified":"2017-07-18T19:15:48","modified_gmt":"2017-07-18T23:15:48","slug":"servsig-best-services-article-award-2016","status":"publish","type":"post","link":"https:\/\/www.servsig.org\/wordpress\/2017\/07\/servsig-best-services-article-award-2016\/","title":{"rendered":"SERVSIG Best Services Article Award 2016"},"content":{"rendered":"<p>The \u201c<strong>SERVSIG\u00a0Best Services Article Award<\/strong>\u201d is presented annually by SERVSIG to the author(s) of the best article in the services literature published during the previous calendar year. SERVSIG thanks the following committee members for their commitment and their work:<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\">Chair:<strong>\u00a0Gaby Odekerken-Schroder<\/strong><\/li>\n<li class=\"li1\"><strong>David Bowen<\/strong><\/li>\n<li class=\"li1\"><strong>Lia Patricio<\/strong><\/li>\n<li class=\"li1\"><strong>Lars Witell<\/strong><\/li>\n<li class=\"li1\"><strong>Nancy W\u00fcnderlich<\/strong><\/li>\n<\/ul>\n<p>Based on the proposals from the community and a defined procedure the award committees chose the\u00a0winning article. The past years winners can be checked out\u00a0<a title=\"SERVSIG\u2019s Best Services Article Award\" href=\"http:\/\/www.servsig.org\/wordpress\/servsigs-best-services-article-award\/\">here<\/a><\/p>\n<p style=\"text-align: center;\"><strong>SERVSIG Best Services Article Award for 2016<\/strong><\/p>\n<div class=\"art_title\">\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5262\" src=\"http:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2017\/07\/bram-els.jpg\" alt=\"\" width=\"348\" height=\"232\" srcset=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2017\/07\/bram-els.jpg 348w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2017\/07\/bram-els-300x200.jpg 300w\" sizes=\"(max-width: 348px) 100vw, 348px\" \/><\/div>\n<p style=\"text-align: center;\"><em>Bram Foubert\u00a0and\u00a0<span class=\"NLM_string-name\">Els Gijsbrechts (2016):&#8221;\u00a0Try It, You\u2019ll Like It\u2014Or Will You? The Perils of Early Free-Trial Promotions for High-Tech Service Adoption&#8221;,\u00a0<\/span><span class=\"journalName\">Marketing Science,\u00a0<\/span><span class=\"volume\">35<\/span>:<span class=\"issue\">5<\/span>\u00a0,\u00a0<span class=\"page\">810-826\u00a0<\/span><\/em><\/p>\n<p style=\"text-align: left;\">Abstract:\u00a0The proliferation of free trials for high-tech services calls for a careful study of their effectiveness, and the drivers thereof. On one hand, free trials can generate new paying subscribers by allowing consumers to become acquainted with the service free of charge. On the other hand, a disappointing trial experience might alienate potential customers, when they decide not to adopt the system and are lost for good. This dilemma is particularly worrisome in early periods, when service quality has not been \u201ctried and tested\u201d in the field, and breakdowns occur. We accommodate these phenomena in a model of consumers\u2019 free-trial and regular adoption decisions. Among other effects, it incorporates usage- and word-of-mouth-based learning about quality in a setting where quality itself is evolving. Consumers are forward-looking in that they account for changes in quality and anticipate uncertainty reduction due to trial usage. We estimate our model and run simulations on the basis of a rich and unique data set that incorporates customers\u2019 trial subscription, adoption, and usage behavior for an interactive digital television service. The results underscore that free trials constitute a double-edged sword, and that timing and consumers\u2019 usage intensity during the trial are key to the effectiveness of these promotions. Implications for managers are also discussed.<\/p>\n<p style=\"text-align: left;\">Link:\u00a0<a href=\"http:\/\/link.springer.com\/article\/10.1007\/s11747-014-0413-6\">http:\/\/link.springer.com\/article\/10.1007\/s11747-014-0413-6<\/a><\/p>\n<p style=\"text-align: center;\"><strong>say congrats\u00a0here\u00a0!!!<\/strong><\/p>\n<p style=\"text-align: left;\"><strong><em>Highly Commended Article Award<\/em><\/strong><\/p>\n<p>Delcourt, Cecile, Dwayne Gremler, Allard van Riel, Marcel van Birgelen (2016), \u201cEmployee Emotional Competence: Construct Conceptualization and Validation of a Customer-Based Measure\u201d, Journal of Service Research, 19 (1), 72-87<\/p>\n<p>&nbsp;<\/p>\n<p>Lemon, Katherine N. &amp; Peter C. Verhoef (2016), &#8220;Understanding Customer Experience Throughout the Customer Journey,&#8221; Journal of Marketing, 80(6), 69-96<\/p>\n<p>&nbsp;<\/p>\n<p>Meyer, Jeffrey and Venkatesh Shankar (2016), \u201cPricing Strategies for Hybrid Bundles: Analytical Model and Insights,\u201d Journal of Retailing, 92 (2), 133-146<\/p>\n<p style=\"text-align: left;\"><span style=\"line-height: 1.5;\">Important<\/span><\/p>\n<ul>\n<li>General topics may include (but are not limited to) services marketing and services management. The article should have appeared in an English language refereed journal during 2014.<\/li>\n<li>Candidates for a SERVSIG Award do not have to be a member of SERVSIG or the AMA to be eligible or to win.<\/li>\n<li>Candidates may be from anywhere in the world. From the beginning, SERVSIG has sought to be globally oriented and globally active.<\/li>\n<li>Candidates for the awards do not have to be academics. SERVSIG recognizes the vital link between academe and business practice.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The \u201cSERVSIG\u00a0Best Services Article Award\u201d is presented annually by SERVSIG to the author(s) of the best article in the services literature published during the previous calendar year. SERVSIG thanks the following committee members for their commitment and their work: Chair:\u00a0Gaby Odekerken-Schroder David Bowen Lia Patricio Lars Witell Nancy W\u00fcnderlich Based on the proposals from the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5262,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,10,12],"tags":[],"_links":{"self":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/5226"}],"collection":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/comments?post=5226"}],"version-history":[{"count":5,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/5226\/revisions"}],"predecessor-version":[{"id":5290,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/5226\/revisions\/5290"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/media\/5262"}],"wp:attachment":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/media?parent=5226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/categories?post=5226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/tags?post=5226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}