{"id":5023,"date":"2017-06-27T23:01:46","date_gmt":"2017-06-28T03:01:46","guid":{"rendered":"http:\/\/www.servsig.org\/wordpress\/?p=5023"},"modified":"2017-06-27T23:01:46","modified_gmt":"2017-06-28T03:01:46","slug":"interactive-marketing-research-conference-in-amsterdam","status":"publish","type":"post","link":"https:\/\/www.servsig.org\/wordpress\/2017\/06\/interactive-marketing-research-conference-in-amsterdam\/","title":{"rendered":"Interactive Marketing Research Conference in Amsterdam"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5025 size-large\" src=\"http:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2017\/06\/Untitled13-copy-as-Smart-Object-1-copy_1-1024x512.jpg\" alt=\"\" width=\"630\" height=\"315\" srcset=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2017\/06\/Untitled13-copy-as-Smart-Object-1-copy_1-1024x512.jpg 1024w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2017\/06\/Untitled13-copy-as-Smart-Object-1-copy_1-300x150.jpg 300w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2017\/06\/Untitled13-copy-as-Smart-Object-1-copy_1-768x384.jpg 768w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><\/p>\n<p align=\"center\">Vrije Universiteit\u00a0Amsterdam<br \/>\n<em>March 23-24, 2018<\/em><br \/>\nDeadline: <em>September 1, 2017<\/em><\/p>\n<p align=\"center\"><a href=\"http:\/\/www.marketingedge.org\/academics\/interactive-marketing-research-conference\"><strong>IMResearchConference.org<\/strong><\/a><\/p>\n<p class=\"rtejustify\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-5027 alignright\" src=\"http:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2017\/06\/IMRC-logo-300x171.jpg\" alt=\"\" width=\"300\" height=\"171\" srcset=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2017\/06\/IMRC-logo-300x171.jpg 300w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2017\/06\/IMRC-logo.jpg 502w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>In marketing, we frequently worry about endogeneity but give much less thought to exogeneity \u2013 those forces that unambiguously generate external shocks impacting marketing theory and practice, shocks that create sudden change in consumer and managerial thinking and behavior. One might ask what are the most exogenous forces in marketing today<\/p>\n<ul>\n<li>as social networks produce unanticipated consequences for brands;<\/li>\n<li>as previously inanimate \u201cthings\u201d exhibit intelligence and network properties;<\/li>\n<li>as robots, embodied and disembodied, exhibit autonomy and learn judgment;<\/li>\n<li>as platforms and ecosystems upend product competition;<\/li>\n<li>as the number of smartphones approaches the human population;<\/li>\n<li>as digital data paint an ever richer picture of the customer; and<\/li>\n<li>as new analytic methods from computer science crash our marketing party.<\/li>\n<\/ul>\n<p class=\"rtejustify\">Looking at the above list, it is clear that the most exogenous forces in marketing are precisely those that fall under the topic of<em> interactive marketing<\/em>; changing technology, computer science, and digital business innovation.<\/p>\n<p class=\"rtejustify\">This is the inaugural year of the Interactive Marketing Research Conference, intended to be the premier conference for digital and direct marketing and a unique event of interest to both behavioral researchers and to those who leveragel data-intensive environments. \u00a0The conference is further intended to support the <em>Journal of Interactive Marketing,<\/em> and\u00a0to promote quality research in research in interactive marketing within the overall discipline of marketing. \u00a0To those ends, the event will be a small, elite gathering of academics along with a number of digital marketing\u00a0practitioners working at the edge of the interactive marketing exogenous shock wave.<\/p>\n<p><strong>KEY DATES<\/strong><\/p>\n<ul>\n<li>Submission deadline: <em>September 1, 2017<\/em><\/li>\n<li>Acceptance Notification: <em>September 19, 2017<\/em><\/li>\n<li>Event: <em>March 23-24, 2018<\/em><\/li>\n<\/ul>\n<p><strong>VENUE<\/strong><\/p>\n<p>Vrije Universiteit, Amsterdam<\/p>\n<p><strong>CO-CHAIRS<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/www.marketingedge.org\/academics\/interactive-marketing-research-conference\/mirella-kleijnen-bio\" target=\"_top\">Mirella\u00a0Kleijnen,<\/a> VU University Amsterdam<\/li>\n<li><a href=\"http:\/\/www.marketingedge.org\/academics\/interactive-marketing-research-conference\/charles-hofacker-bio\" target=\"_top\">Charles Hofacker,<\/a> Florida State University<\/li>\n<\/ul>\n<p><strong>SPONSORSHIP<\/strong><\/p>\n<p>The Interactive Marketing Research Conference is sponsored by<\/p>\n<ul>\n<li>Marketing EDGE;<\/li>\n<li><em>Journal of Interactive Marketing,<\/em> and<\/li>\n<li>Vrije Universiteit Amsterdam<\/li>\n<\/ul>\n<p>For additional sponsorship opportunities, contact Marie Adolphe at MAdolphe [at] MarketingEDGE.org .<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vrije Universiteit\u00a0Amsterdam March 23-24, 2018 Deadline: September 1, 2017 IMResearchConference.org In marketing, we frequently worry about endogeneity but give much less thought to exogeneity \u2013 those forces that unambiguously generate external shocks impacting marketing theory and practice, shocks that create sudden change in consumer and managerial thinking and behavior. One might ask what are the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5026,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,10],"tags":[],"_links":{"self":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/5023"}],"collection":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/comments?post=5023"}],"version-history":[{"count":1,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/5023\/revisions"}],"predecessor-version":[{"id":5028,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/5023\/revisions\/5028"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/media\/5026"}],"wp:attachment":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/media?parent=5023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/categories?post=5023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/tags?post=5023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}