{"id":4608,"date":"2017-03-07T23:54:34","date_gmt":"2017-03-08T04:54:34","guid":{"rendered":"http:\/\/www.servsig.org\/wordpress\/?p=4608"},"modified":"2017-03-08T21:47:21","modified_gmt":"2017-03-09T02:47:21","slug":"2017-retail-and-distribution-symposium-in-louisville-ky","status":"publish","type":"post","link":"https:\/\/www.servsig.org\/wordpress\/2017\/03\/2017-retail-and-distribution-symposium-in-louisville-ky\/","title":{"rendered":"2017 Retail and Distribution Symposium in Louisville, KY"},"content":{"rendered":"
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\"LouisvilleNightSkyline2-small_1\"Theme: Consumer and Retailer Views on the Distribution of Goods and Services <\/strong><\/em><\/p>\n

Due date for submissions: June 15, <\/em>20<\/span>17<\/span><\/em>
\n<\/span><\/em><\/strong><\/p>\n

The 2017 Retail and Distribution Symposium will be held in conjunction with the Society for Marketing Advances (SMA) Conference, Louisville, KY. November, 7-11, 2017.<\/p>\n

Symposium:<\/strong> Saturday, November 11, 2017; 9 a.m. to 5 p.m. Breakfast & Lunch included. Fee = $75 + Conference Registration. Attendees who are staying to Sunday are invited to join Chuck and Maria for dinner.<\/p>\n

All papers presented at the Symposium will be considered for publication in a special issue of the Journal of Business Research<\/strong> (following a formal review process).<\/p>\n

Our intent is to expand the breadth of research on the distribution of goods and services to\u00a0consumers and businesses. Potential approaches and topics include, but are not restricted, to:<\/p>\n

Theoretical:<\/strong><\/p>\n

    \n
  • All disciplinary perspectives: managerial, economic, behavioral economics, geographic, anthropological, psychological, sociological, cross-cultural, sub-cultural, financial, etc.<\/li>\n
  • \u00a0Extensions of the Wheel of Retailing, Retail Life Cycle, Retail Accordion, Big Middle, etc.<\/li>\n<\/ul>\n

    Methodological:<\/strong><\/p>\n

      \n
    • All analytical, behavioral, conceptual, empirical, experimental, and neuroscience methods<\/li>\n
    • All geographic levels of analysis: neighborhood, rural, urban, regional, national, global<\/li>\n
    • All temporal frameworks: tactical, intermediate-term strategy and long-term strategy<\/li>\n<\/ul>\n<\/div>\n<\/div>\n
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      Retail and Distribution Structures:<\/strong><\/p>\n<\/div>\n

      \n

      Intratype and intertype competition (bricks vs. bricks, bricks vs. clicks, etc.)<\/p>\n

      Franchising and other distribution channel issues; new and old retail formats<\/p>\n

      Exogenous factors that affect distribution:<\/p>\n

        \n
      • Cultural (acculturation, global consumerism, etc.)<\/li>\n
      • Ethical (use of personal information, etc.)<\/li>\n
      • Legal (resale price maintenance, legal age of consumption, etc.)<\/li>\n
      • Sustainability (truth in labeling, etc.)<\/li>\n<\/ul>\n

        Studies of the Marketing Mix:<\/strong><\/p>\n

          \n
        • Detailed analyses of the mix: Old Style (radio, TV, newspapers, magazines, e-mail, etc.) and New Style (Facebook, Twitter, YouTube, etc.)<\/li>\n
        • Customers\u2019 retail experiences; store and brand images; branding and digital engagement; brand communities; impact of reviews on decision making (online, word-of-mouth, etc.)<\/li>\n
        • Locational analyses, including Geographic Information Systems (GIS)<\/li>\n
        • New technologies (digital signage, virtual and augmented reality, self-service, etc.)<\/li>\n<\/ul>\n

          Full papers (30-page max including references, appendices, tables, and figures) should follow the JBR style guide and be simultaneously submitted to Chuck Ingene (caingene@ou.edu) and Maria Kalamas Hedden (mkalamas@kennesaw.edu).<\/p>\n

          Due date for submissions: June 15, <\/span><\/em>20<\/span>17<\/span>,<\/span>
          \nAn<\/span>ticipated date for acceptances: August 15, 2017<\/span><\/em><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          Theme: Consumer and Retailer Views on the Distribution of Goods and Services Due date for submissions: June 15, 2017 The 2017 Retail and Distribution Symposium will be held in conjunction with the Society for Marketing Advances (SMA) Conference, Louisville, KY. November, 7-11, 2017. Symposium: Saturday, November 11, 2017; 9 a.m. to 5 p.m. Breakfast & […]<\/p>\n","protected":false},"author":1,"featured_media":4685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,10],"tags":[],"_links":{"self":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/4608"}],"collection":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/comments?post=4608"}],"version-history":[{"count":2,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/4608\/revisions"}],"predecessor-version":[{"id":4686,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/4608\/revisions\/4686"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/media\/4685"}],"wp:attachment":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/media?parent=4608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/categories?post=4608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/tags?post=4608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}