{"id":4216,"date":"2016-12-28T22:15:00","date_gmt":"2016-12-29T03:15:00","guid":{"rendered":"http:\/\/www.servsig.org\/wordpress\/?p=4216"},"modified":"2016-12-28T22:17:30","modified_gmt":"2016-12-29T03:17:30","slug":"cfp-jacr-special-issue-on-consumer-response-to-the-evolving-retailing-landscape","status":"publish","type":"post","link":"https:\/\/www.servsig.org\/wordpress\/2016\/12\/cfp-jacr-special-issue-on-consumer-response-to-the-evolving-retailing-landscape\/","title":{"rendered":"CfP JACR: Special Issue on Consumer Response to the Evolving Retailing Landscape"},"content":{"rendered":"

\"screen-shot-2016-12-22-at-7-17-24-pm\"Special Issue of the\u00a0<\/em>
\nJournal of the Association for Consumer Research<\/em><\/p>\n

Consumer Response to the Evolving Retailing Landscape<\/strong><\/p>\n

Co-Editors:<\/p>\n

Barbara E. Kahn, University of Pennsylvania<\/em><\/p>\n

Jeff Inman, University of Pittsburgh<\/em><\/p>\n

Peter C. Verhoef, University of Groningen<\/em><\/p>\n

Deadline: March 1, 2017<\/strong><\/p>\n

The retailing landscape is undergoing drastic change. Consumers are moving away from department stores and towards specialty retailers, new online players, and web-based retailing platforms (e.g., Amazon, jet.com, Alibaba). Brands are moving away from the wholesale model towards marketing and selling directly to the end-user, either online or through physical stores (e.g., Nike stores, P&G’s pgshop.com). Additionally, traditional shopping models are being “disrupted” by new retailers. For example, physical stores are becoming showrooms with all purchase being made online (e.g., Bonobos) new monthly subscription models are changing consumer shopping patterns (e.g., Birchbox), and consumers are increasingly willing to rent rather than buy (e.g., ZipCar, Rent-the-Runway). Further, new retailers are disrupting traditional business by changing the traditional retailing assumptions (e.g., Warby Parker, Casper) and many retailers are implementing radical new technologies (e.g., geo-tracking, ibeacons, smart dressing rooms, mobile coupons).<\/p>\n

Consumer shopping and buying behavior is evolving as well. More purchases are being made online. Consumers are more channel agnostic, easily moving back and forth between online and offline, with much of the connection between the environments through the mobile phone. The mobile phone itself has become a genuine shopping environment. Consumers use their smartphone not only to search for information, but to find special deals, interact with friends or bloggers, and make purchases.<\/p>\n

All of these disruptions in the retail environment have potentially profound effects on consumers’ “decision journey.” One of the top priorities in the Marketing Science Institute\u2019s 2016-2018 Research Priorities focuses on \u201cMaking Sense of Changing Decision Processes,\u201d specifically, \u201cConsumers are now engaging with firms through complex journeys and paths to purchase and beyond. What are the opportunities for firms to (somehow) insert themselves–or their product or service–into the consumer decision process at the right time and in the right context to have an influence?\u201d<\/p>\n

In this special issue, we explore these shifts in shopper behavior. Some areas of interest include (but are not limited to):<\/p>\n