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Dear Sir, Madam,<\/p>\n
On behalf of the Business Intelligence and Smart Services (BISS) Institute, we kindly invite you to participate in the seminar \u201cBizz in the Universe, Brand Buzz in the Echoverse\u201d, which will take place on Wednesday 12 October 2016<\/strong> from 14.45-17.00 at the Brightlands Smart Services Campus (BSSC), Smedestraat 2, 6411 CR Heerlen.<\/p>\n <\/p>\n About the seminar<\/strong><\/p>\n With the advent of information communication technology (ICT), the last decade has seen a surge in social media usage with companies like Facebook, Twitter, Snapchat and YouTube playing a more and more prominent role in how consumers interact with each other, as well as companies and other organizations. While most consumers are active in some form or another on one or multiple social media platforms, companies are still struggling to understand if and to what extent they should invest in a social media presence and if so, how to manage their social media presence in the ever fluctuating digital environment. Should social media be used for communicating with consumers and does it actually outperform traditional communication tools such as advertising or public relations when it comes to objective business outcomes? How should companies cope with the dynamic nature of the social media empowered brand communications environment? Can social media be applied to develop innovations (e.g., new products or services)? What would be key strategies for employing social media for innovation and what would be their benefits and pitfalls? Such key managerial questions will be addressed by Roland Rust (University of Maryland), Frank Piller (RWTH Aachen University), and Jos Lemmink (Maastricht University) during this special event.<\/p>\n Programme<\/strong><\/p>\n 14.45-15.00\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Walk-in and registration of participants <\/strong><\/p>\n 15.00-15.20 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Welcome and introduction \u2013 Bizz in the Universe, Brand Buzz in the Echoverse<\/strong><\/p>\n Jos Lemmink<\/em>, Professor of Marketing, School of Business and Economics, Maastricht University<\/p>\n 15.20-16.00\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Social Media: Reshaping the Way We Innovate<\/strong><\/p>\n Frank Piller<\/em>, Professor and Head of Group, Technology and Innovation Management (TIM), RWTH Aachen<\/p>\n 16.00-16.40\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Brand Buzz in the Echoverse<\/strong><\/p>\n Roland Rust<\/em>, Distinguished University Professor, University of Maryland 17.00\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Drinks and bites in the Coffee Lounge<\/strong><\/p>\n <\/p>\n About the speakers<\/strong><\/p>\n He is also Visiting Chair in Marketing Research at Erasmus University (Netherlands) and International Research Fellow of Oxford University\u2019s Center for Corporate Reputation (UK). \u00a0His lifetime achievement honors include the AMA Irwin McGraw-Hill Distinguished Marketing Educator Award, AMA Fellow, Fellow of the INFORMS Society for Marketing Science, Fellow of the European Marketing Academy, the Paul D. Converse Award, AMA\u2019s Career Contributions to the Services Discipline Award, AMA\u2019s Churchill Award for Lifetime Achievement in Marketing Research, the Distinguished Marketing Educator Award from the Academy of Marketing Science, AMA\u2019s Mahajan Award for Career Contribution to Marketing Strategy, the Outstanding Contributions to Research in Advertising award from the American Academy of Advertising, Fellow of the American Statistical Association, the Elsevier Distinguished Marketing Scholar Award from SMA, two distinguished doctoral alumnus awards from the University of North Carolina at Chapel Hill, and an honorary doctorate in economics from the University of Neuchatel (Switzerland). \u00a0He has also won numerous best article and best book awards, including four best article awards from the Journal of Marketing.<\/p>\n He served as Editor of the Journal of Marketing<\/em>, founded the annual Frontiers in Service Conference, and was founding Editor of the Journal of Service Research<\/em>. \u00a0 He is currently Editor of the International Journal of Research in Marketing (IJRM).<\/em> \u00a0He has consulted with many leading companies worldwide, including such companies as American Airlines, AT&T, Comcast, Dow Chemical, DuPont, Eli Lilly, FedEx, Hershey, Hewlett-Packard, IBM, Lockheed Martin, Microsoft, NASA, NCR, Nortel, Procter & Gamble, Sears, Sony, Starwood, Tata, Unilever, and USAA. \u00a0A national class distance runner in his collegiate days, he has been inducted into the DePauw University Athletic Hall of Fame.<\/p>\n Frank’s research has been published in Journal of Product Innovation Management, R&D Management, Academy of Management Perspectives, Journal of Operations Management, MIT Sloan Management Review, amongst others. \u00a0Complementing his academic life, Frank serves as a director or advisor to several companies in domains like 3D printing, open innovation, body scanning, and innovation advisory.<\/p>\n He published extensively on service science, marketing, management, service quality and modelling in e.g. Journal of Marketing<\/em>, Journal of Marketing Research,<\/em> Journal of Economic Psychology, Journal of Service Research, Journal of Management Studies, International Journal of Research in Marketing <\/em>and Journal of Retailing<\/em>. He was editor-in-chief of the International Journal of Service Industry Management (Journal of Service Management)<\/em>, and carried out international consultancy and research projects for e.g. European Union, Shell, Mitsubishi, Heineken, Canon-Oc\u00e9, Ericsson, Siemens, Libertel\/Vodafone, Dutchtone\/Orange, RaboBank, Dexia Bank and APG pension fund. He is founder of the ServiceScienceFactory.com<\/em> at Maastricht University and affiliated with the Brightlands Smart Services Campus and Business Intelligence and Smart Services Institute (BISS) in Heerlen, The Netherlands.<\/p>\n Practical information<\/strong>\u00a0<\/strong><\/p>\n Location<\/strong><\/p>\n Brightlands Smart Services Campus (BSSC) Online registration<\/strong><\/p>\n Kindly complete the online registration<\/a> form on Friday 7 October 2016 at the latest<\/u><\/strong>.<\/p>\n Confirmation of registration will be sent upon receipt of your online registration.<\/p>\n <\/p>\n Contact<\/strong><\/p>\n Esther Haenen, Secretary
\n16.40-17.00\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Discussion and wrap up<\/strong><\/p>\n![\"picture2\"](\"http:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2016\/09\/Picture2.jpg\")
Roland T. Rust is Distinguished University Professor and David Bruce Smith Chair in Marketing at the Robert H. Smith School of Business at the University of Maryland, where he is founder and Executive Director of two research centers: the Center for Excellence in Service and the Center for Complexity in Business.<\/p>\n![\"picture3\"](\"http:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2016\/09\/Picture3.jpg\")
Prof. Frank Piller (http:\/\/tim.rwth-aachen.de\/piller<\/a>) is a professor of management at RWTH Aachen University, where he heads the Technology & Innovation Management Group and is the academic director of the EMBA program. He also is a co-founder of the MIT Smart Customization Group. His research interests include open and user innovation, mass customization, managing disruptive innovation, and implications of new information technologies for new product development.<\/p>\n![\"picture4\"](\"http:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2016\/09\/Picture4.jpg\")
Professor Jos Lemmink holds a Msc. degree in Business Administration (University of Groningen) and a Ph.D. He was marketing advisor to Dutch Postal Services and Telecommunication (KPN) in The Hague and visiting professor at Universities in Queensland (Australia) and Hasselt (Belgium). As a former dean of the school of Business and Economics, Maastricht University (2006-2013), he is on the International Advisory Board of HANKEN School of Economics, Helsinki and Queensland University of Technology Business School in Brisbane, Australia. He serves at the the EQUIS Accreditation Committee and Awarding Body of the European Foundation for Management Development, Brussels.<\/p>\n
\nSmedestraat 2
\n6411 CR Heerlen<\/p>\n
\nE-mail: e.haenen@<\/a>maastrichtuniversity.nl
\nMobile: +31 (0)6 36560941<\/p>\n