{"id":3303,"date":"2017-11-13T22:41:21","date_gmt":"2017-11-14T03:41:21","guid":{"rendered":"http:\/\/www.servsig.org\/wordpress\/?p=3303"},"modified":"2017-12-19T23:21:37","modified_gmt":"2017-12-20T04:21:37","slug":"getting-to-know-ruth-bolton","status":"publish","type":"post","link":"https:\/\/www.servsig.org\/wordpress\/2017\/11\/getting-to-know-ruth-bolton\/","title":{"rendered":"Getting to Know Ruth Bolton"},"content":{"rendered":"
\"Ruth<\/a>

Ruth Bolton<\/p><\/div>\n

Interview was executed\u00a0by Matt\u00a0Weingarden, AMA<\/em><\/p>\n

Ruth Bolton<\/a>\u00a0is Professor of Marketing at the W.P. Carey School of Business, Arizona State University. She is a past Executive Director of the Marketing Science Institute. She studies how organizations can improve business performance over time by creating, maintaining and enhancing relationships with customers. Her recent research has focused on high technology, interactive services sold in global business-to-business markets. She previously held academic positions at Vanderbilt University, the University of Oklahoma, Harvard University, University of Maryland, and the University of Alberta. She also spent eight years with Verizon, working on projects in the telecommunications and information services industries. She was born in\u00a0and\u00a0spent the early part of her career in Canada.<\/p>\n

What attracted you to marketing as a discipline of study?<\/strong>
\nMy professors at Queen\u2019s University encouraged me to apply to Carnegie-Mellon University, where I eventually studied. Carnegie-Mellon offered a PhD. in Industrial Administration. I enjoyed my first marketing seminar there and decided to take a marketing concentration. There were many excellent economists and econometricians there, so it was a great learning opportunity.<\/p>\n

\n

Is there a contribution that makes you feel exceptionally proud?
\n<\/b>From a research standpoint, I am very pleased with my work building models of customers\u2019 judgments and behavior over time. \u00a0It is challenging to collect rich longitudinal data at the level of the individual consumer or firm and to develop a theory-based model that explains how customers\u2019 judgments or behavior have changed over time. I hope my work has contributed to advances in services marketing and customer relationship management. Much of my work was done with cooperation from different companies. My goal has been to advance marketing practice, as well as marketing science.<\/p>\n

In terms of contribution to the marketing community, my service as Editor of the\u00a0Journal of Marketing<\/a>\u00a0and (subsequently) as Executive Director of the Marketing Science Institute was interesting and important. \u00a0A key \u201cbehind the scenes\u201d aspect of both jobs is that you can help advance the field as a whole by encouraging advances in marketing science and practice. The same observation is true for serving on\u00a0Academic Council<\/a>\u00a0or the Board of Directors of the AMA \u2013 but the ultimate outcomes are not directly observable in such administrative roles.<\/p>\n

Was there a pivotal moment or key person in your career?
\n<\/b><\/p>\n

Dr.\u00a0Richard Staelin<\/a>, Chair of my dissertation committee, was my most important academic role model. He demonstrated intellectual curiosity, enthusiasm, and integrity — as well as rigorously applying scientific principles to a wide variety of marketing problems. In addition, he was a dedicated teacher, served in many administrative and service roles and demonstrated an amazing work ethic.<\/p>\n

A pivotal moment in my career was my 7-8 years working for GTE (now Verizon) in their research and development laboratories. (Verizon is a large telecommunications provider.) I had the opportunity to work on many business problems faced by managers in the three strategic business units of the organization: wireline, wireless, and information services. I was able to deepen my capabilities in all aspects of marketing research (experimental studies, survey research etc.) The telecommunications industry was going through deregulation and wonderful technological advances were being made (e.g., video on demand). I was able to study how these market changes were affecting customers. \u00a0I really enjoyed working with Jim Drew, a statistician. During this time period, we worked closely on many projects and published many papers together.<\/p>\n

How do you pick research partners and\/or co-authors<\/b>?
\n<\/b>I don\u2019t really feel that I \u201cpicked\u201d research partners or co-authors. I was a member of the faculty at many different business schools. In general, I worked with whoever was around me (faculty or doctoral students) who seemed interested in the same kinds of problems as me. \u00a0I really enjoyed working with Dr.\u00a0Katherine Lemon<\/a>\u00a0(Boston College) because we both thought about research problems in the same way.<\/p>\n

What current trends in marketing do you find fascinating?
\n<\/b>I\u2019m intrigued by \u201cbig data\u201d, but I\u2019m more interested in \u201cdeep data.\u201d It is exciting to think that we can harness deep data to learn how to better understand the customer experience and develop services that meet their needs.<\/p>\n

What about you surprises new students and\/or colleagues?\u00a0<\/b>
\nI think the \u201cdefault assumptions\u201d are that (1) I was born and educated in the USA and (2) I have spent a lifetime in the academia and (3) I have no interests outside marketing. \u00a0None of them are true!<\/p>\n

To learn more about Professor\u00a0Bolton, visit her\u00a0home page at RuthNBolton.com<\/a><\/div>\n<\/div>\n
Source:\u00a0https:\/\/www.ama.org\/academics\/Pages\/Profiles-from-the-Academy-Ruth-Bolton.aspx<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

Interview was executed\u00a0by Matt\u00a0Weingarden, AMA Ruth Bolton\u00a0is Professor of Marketing at the W.P. Carey School of Business, Arizona State University. She is a past Executive Director of the Marketing Science Institute. She studies how organizations can improve business performance over time by creating, maintaining and enhancing relationships with customers. Her recent research has focused on […]<\/p>\n","protected":false},"author":1,"featured_media":3580,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,10],"tags":[30,31,33,32],"_links":{"self":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/3303"}],"collection":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/comments?post=3303"}],"version-history":[{"count":6,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/3303\/revisions"}],"predecessor-version":[{"id":5825,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/3303\/revisions\/5825"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/media\/3580"}],"wp:attachment":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/media?parent=3303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/categories?post=3303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/tags?post=3303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}