![\"OrlandoNightSkyline\"](\"http:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2016\/07\/OrlandoNightSkyline-1024x633.jpg\")
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SERVSIG calls for special session proposals for the AMA Winter Marketing Educators\u2019 Conference<\/strong> (17-19 February 2017) in Orlando, FL. Rajesh Chandy (London Business School), Jeff Inman (University of Pittsburgh), and Chris Moorman (Duke University) serve as the conference co-chairs.<\/p>\n We highly encourage you to submit proposals. The SERVSIG committee is especially interested in topics related to the conference theme of \u201cBetter Marketing for a Better World.\u201d\u00a0<\/strong><\/p>\n Proposals may be based upon the following services topics:<\/p>\n – Consumer Behavior and Misbehavior in Services Please propose a SIG special session through the regular submission website, where you will also find additional information (e.g., formatting guidelines, submitting competitive papers) — please see here<\/a>\u00a0and additional\u00a0send the proposal to us (mmende@fsu.edu).<\/p>\n
\n– Business-to-Business Services
\n– Service Dominant Logic
\n– Customer Experience and Value Co-Creation
\n– Building Relationships in Services
\n– Service Operations Management
\n– E-Services and Social Media
\n– Innovation in Services
\n– Service Design
\n– Building Sustainability in Services
\n– International Marketing in Services
\n– Developing Service Value
\n– Service Markets and Networks
\n– Service Supply Chains
\n–\u00a0Servicescapes
\n– Service Encounters
\n– Service Environment
\n–\u00a0Research and Teaching Methods in Services
\n– Service Recovery and Complaint Management
\n–\u00a0Service Productivity
\n–\u00a0Branding and Communication in Services
\n–\u00a0Tourism Services
\n–\u00a0Transformative Services
\n–\u00a0Sport Services
\n–\u00a0Public and Non-Profit Services.<\/p>\n