{"id":3094,"date":"2016-10-18T00:23:49","date_gmt":"2016-10-18T04:23:49","guid":{"rendered":"http:\/\/www.servsig.org\/wordpress\/?p=3094"},"modified":"2023-10-22T04:49:43","modified_gmt":"2023-10-22T08:49:43","slug":"amazons-fairy-tale-response-to-a-halloween-wish","status":"publish","type":"post","link":"https:\/\/www.servsig.org\/wordpress\/2016\/10\/amazons-fairy-tale-response-to-a-halloween-wish\/","title":{"rendered":"Amazon\u2019s Fairy Tale Response to a Halloween Wish"},"content":{"rendered":"<p><em><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3779\" src=\"http:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2016\/10\/fairytale-1024x683.jpg\" alt=\"fairytale\" width=\"630\" height=\"420\" srcset=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2016\/10\/fairytale-1024x683.jpg 1024w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2016\/10\/fairytale-300x200.jpg 300w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2016\/10\/fairytale-768x512.jpg 768w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2016\/10\/fairytale.jpg 1600w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/>guest article by Scott Cowley<\/em><\/p>\n<p><strong>Amazon<\/strong> <img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-3771\" src=\"http:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2016\/10\/Amazon.com-Logo.svg_-300x60.png\" alt=\"amazon-com-logo-svg\" width=\"200\" height=\"40\" srcset=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2016\/10\/Amazon.com-Logo.svg_-300x60.png 300w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2016\/10\/Amazon.com-Logo.svg_-768x155.png 768w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2016\/10\/Amazon.com-Logo.svg_-1024x206.png 1024w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2016\/10\/Amazon.com-Logo.svg_.png 2000w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>has recently been the target of some high profile negative&nbsp;press&nbsp;about its intense workplace pressures. One&nbsp;would almost think there would be little room at Amazon for the kind of magical customer moments that people typically only associate with companies like&nbsp;Disney. But Halloween magic is definitely what we got&nbsp;from the tech giant.<\/p>\n<p>When&nbsp;our girls both wanted to be mermaids last year, my wife&nbsp;sewed them each sequined mermaid tails in their colors of choice. We hoped these would be multi-year Halloween costumes, but our little 3-year-old, Charlotte, had other ideas this year.<\/p>\n<p><strong>\u201cI\u2019m going be a fairy panda bear!\u201d<\/strong><br \/>\n<strong>\u201cDo you mean a <em>furry<\/em> panda bear?\u201d<\/strong><br \/>\n<strong>\u201cNo, mom. A <em>fairy<\/em> panda bear.\u201d<\/strong><\/p>\n<p>Points for creativity, kid, but don\u2019t count on your mom sewing you a fairy panda bear costume in 2 weeks. We\u2019ll get you fairy wings from the nearest store and some black paint on the nose if you\u2019re really adamant about the&nbsp;panda&nbsp;part.<\/p>\n<p>I jokingly tweeted about her innovative costume mashup and drove to work.<\/p>\n<p><a href=\"https:\/\/twitter.com\/scottcowley\/status\/654679588476334081\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2469 aligncenter\" src=\"http:\/\/www.scottcowley.com\/wp-content\/uploads\/Scott-Cowley-Amazon-Fairy-Panda-Bear-Halloween-Tweet.jpg\" sizes=\"(max-width: 602px) 100vw, 602px\" srcset=\"http:\/\/www.scottcowley.com\/wp-content\/uploads\/Scott-Cowley-Amazon-Fairy-Panda-Bear-Halloween-Tweet.jpg 602w, http:\/\/www.scottcowley.com\/wp-content\/uploads\/Scott-Cowley-Amazon-Fairy-Panda-Bear-Halloween-Tweet-300x80.jpg 300w, http:\/\/www.scottcowley.com\/wp-content\/uploads\/Scott-Cowley-Amazon-Fairy-Panda-Bear-Halloween-Tweet-340x91.jpg 340w\" alt=\"Scott Cowley tweet about Amazon Halloween costume\" width=\"602\" height=\"161\"\/><\/a><\/p>\n<p>When I checked Twitter after lunch, I immediately knew something was up, seeing a mountain of replies, retweets, and \u201cfavorites\u201d\u2014the kind of volume never before seen around these parts. I discovered why. Amazon\u2019s main Twitter account had retweeted me to 2.1 million followers and had responded.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2471 aligncenter\" src=\"http:\/\/www.scottcowley.com\/wp-content\/uploads\/Amazon-Fairy-Panda-Bear-Tweet.jpg\" sizes=\"(max-width: 593px) 100vw, 593px\" srcset=\"http:\/\/www.scottcowley.com\/wp-content\/uploads\/Amazon-Fairy-Panda-Bear-Tweet.jpg 593w, http:\/\/www.scottcowley.com\/wp-content\/uploads\/Amazon-Fairy-Panda-Bear-Tweet-300x218.jpg 300w\" alt=\"Amazon Fairy Panda Bear Tweet\" width=\"593\" height=\"431\"\/><\/p>\n<p>Wow! After the initial shock and awe and a little back-and-forth by e-mail with \u201cTyler B.,\u201d I was told to expect a couple of Amazon packages in the mail, on the house. No strings attached. Seriously.<\/p>\n<p>The result?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2472 aligncenter\" src=\"http:\/\/www.scottcowley.com\/wp-content\/uploads\/Toddler-Opening-Box.jpg\" alt=\"Toddler Opening Box\" width=\"301\" height=\"543\"\/><\/p>\n<p>One <em>very<\/em> happy fairy panda bear.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3772 alignnone\" src=\"http:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2016\/10\/Fairy-Panda-Bear-Toddler-200x300.jpg\" alt=\"fairy-panda-bear-toddler\" width=\"200\" height=\"300\" srcset=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2016\/10\/Fairy-Panda-Bear-Toddler-200x300.jpg 200w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2016\/10\/Fairy-Panda-Bear-Toddler.jpg 768w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2016\/10\/Fairy-Panda-Bear-Toddler-683x1024.jpg 683w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3773 alignnone\" src=\"http:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2016\/10\/Halloween-Fairy-Panda-Bear-200x300.jpg\" alt=\"halloween-fairy-panda-bear\" width=\"200\" height=\"300\" srcset=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2016\/10\/Halloween-Fairy-Panda-Bear-200x300.jpg 200w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2016\/10\/Halloween-Fairy-Panda-Bear.jpg 768w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2016\/10\/Halloween-Fairy-Panda-Bear-683x1024.jpg 683w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3774 alignnone\" src=\"http:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2016\/10\/Fairy-Panda-Bear-with-Wand-300x200.jpg\" alt=\"fairy-panda-bear-with-wand\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2016\/10\/Fairy-Panda-Bear-with-Wand-300x200.jpg 300w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2016\/10\/Fairy-Panda-Bear-with-Wand-768x512.jpg 768w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2016\/10\/Fairy-Panda-Bear-with-Wand-1024x683.jpg 1024w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2016\/10\/Fairy-Panda-Bear-with-Wand.jpg 1152w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3775 alignnone\" src=\"http:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2016\/10\/Fairy-Panda-Bear-Costume-300x200.jpg\" alt=\"fairy-panda-bear-costume\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2016\/10\/Fairy-Panda-Bear-Costume-300x200.jpg 300w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2016\/10\/Fairy-Panda-Bear-Costume-768x512.jpg 768w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2016\/10\/Fairy-Panda-Bear-Costume-1024x683.jpg 1024w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2016\/10\/Fairy-Panda-Bear-Costume.jpg 1152w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>I wish I knew a better way to say thank you to the folks at Amazon. Who knew&nbsp;they even&nbsp;did things like this for regular people? I know the company&nbsp;has a solid reputation for service and customer centricity, but this was simply perfect!<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">So, panda fairies do exist. We thought so! ?\u2728<a href=\"https:\/\/twitter.com\/scottcowley\">@scottcowley<\/a> <a href=\"https:\/\/t.co\/X0ZKOfkn6L\">https:\/\/t.co\/X0ZKOfkn6L<\/a><\/p>\n<p>\u2014 Amazon (@amazon) <a href=\"https:\/\/twitter.com\/amazon\/status\/659847625462538240\">October 29, 2015<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Amazon sent a complimentary costume for our little girl, whose wish was to be a &#8220;Fairy Panda Bear&#8221;\u2026 <a href=\"https:\/\/t.co\/495meJMKqV\">https:\/\/t.co\/495meJMKqV<\/a><\/p>\n<p>\u2014 Scott Cowley (@scottcowley) <a href=\"https:\/\/twitter.com\/scottcowley\/status\/659871694811734025\">October 29, 2015<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>This real life fairy tale is nearly over, but guaranteed we\u2019ll have the cutest little fairy panda bear in the neighborhood&nbsp;when we\u2019re out trick-or-treating on Halloween night. All thanks to a fairy godmother named Amazon.<\/p>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-3234 alignleft\" src=\"http:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2016\/08\/DSC_8295_1-150x150.jpg\" alt=\"DSC_8295_1\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2016\/08\/DSC_8295_1-150x150.jpg 150w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2016\/08\/DSC_8295_1-300x300.jpg 300w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2016\/08\/DSC_8295_1-768x768.jpg 768w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2016\/08\/DSC_8295_1-1024x1024.jpg 1024w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2016\/08\/DSC_8295_1-144x144.jpg 144w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>Scott Cowley <\/em><br \/>\n<em>is&nbsp;Assistant Professor of Marketing <\/em><br \/>\n<em>at&nbsp;Western Michigan University<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>source:&nbsp;<a href=\"http:\/\/www.scottcowley.com\/blog\/amazons-fairy-tale-response-to-a-toddlers-halloween-costume-wish\">http:\/\/www.scottcowley.com\/blog\/amazons-fairy-tale-response-to-a-toddlers-halloween-costume-wish<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>guest article by Scott Cowley Amazon has recently been the target of some high profile negative&nbsp;press&nbsp;about its intense workplace pressures. One&nbsp;would almost think there would be little room at Amazon for the kind of magical customer moments that people typically only associate with companies like&nbsp;Disney. But Halloween magic is definitely what we got&nbsp;from the tech [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3779,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,8,13],"tags":[],"_links":{"self":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/3094"}],"collection":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/comments?post=3094"}],"version-history":[{"count":6,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/3094\/revisions"}],"predecessor-version":[{"id":13218,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/3094\/revisions\/13218"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/media\/3779"}],"wp:attachment":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/media?parent=3094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/categories?post=3094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/tags?post=3094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}