{"id":2373,"date":"2016-03-29T12:19:37","date_gmt":"2016-03-29T12:19:37","guid":{"rendered":"http:\/\/www.servsig.org\/wordpress\/?p=2373"},"modified":"2016-03-29T12:19:37","modified_gmt":"2016-03-29T12:19:37","slug":"new-services-marketing-people-technology-strategy-8th-ed","status":"publish","type":"post","link":"https:\/\/www.servsig.org\/wordpress\/2016\/03\/new-services-marketing-people-technology-strategy-8th-ed\/","title":{"rendered":"New Services Marketing: People, Technology, Strategy, 8th ed."},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-2421\" src=\"http:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2016\/03\/AAEAAQAAAAAAAAT9AAAAJGY0NDM5MDM0LWViYzItNGFmMC1iODhiLWU2NzM1MDQ0ZTliYg-240x300.jpg\" alt=\"AAEAAQAAAAAAAAT9AAAAJGY0NDM5MDM0LWViYzItNGFmMC1iODhiLWU2NzM1MDQ0ZTliYg\" width=\"240\" height=\"300\" srcset=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2016\/03\/AAEAAQAAAAAAAAT9AAAAJGY0NDM5MDM0LWViYzItNGFmMC1iODhiLWU2NzM1MDQ0ZTliYg-240x300.jpg 240w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2016\/03\/AAEAAQAAAAAAAAT9AAAAJGY0NDM5MDM0LWViYzItNGFmMC1iODhiLWU2NzM1MDQ0ZTliYg.jpg 639w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/>The new totally revised 8th edition of Services Marketing by Wirtz\/Lovelock is out.<\/p>\n<p><strong>Contents:<\/strong> Creating and marketing value in today\u2019s increasingly service and knowledge-intensive economy requires an understanding of the powerful design and packaging of \u2018intangible\u2019 benefits and products, high-quality service operations and customer information management processes, motivated and competent front-line employees, a loyal and profitable customer base, and the development and implementation of a coherent service strategy to transform these assets into improved business performance. This book provides the tools and insights to do this and is targeted at readers who\u00a0want a wider managerial view of services marketing and management.<\/p>\n<p><strong>Key features:<\/strong>\u00a0A\u00a0strong managerial perspective, yet it\u00a0is\u00a0rooted in solid academic research;\u00a0an overall\u00a0organizing framework for the entire book\u00a0and one for each chapter;\u00a0succinct chapter summaries in bullet points;\u00a0reprinted or access to 32 teaching cases (incl five HBS case studies);\u00a0full color print; attractively priced paperback version that is also available in the US; low-priced e-book rental version will be released\u00a0shortly.<\/p>\n<p><strong>Download:<\/strong> \u00a0<a href=\"http:\/\/bizfaculty.nus.edu\/media_rp\/publications\/brh8n1457686645.pdf\" target=\"_blank\">Table of Contents, Sample Chapter &amp; Sample Case<\/a><\/p>\n<p><strong>Available\u00a0<\/strong><a href=\"http:\/\/www.amazon.com\/Services-Marketing-People-Technology-Strategy\/dp\/1944659013\/ref=asap_bc?ie=UTF8\" target=\"_blank\">@ Amazon<\/a><\/p>\n<p><strong>Desk review copy: <\/strong>If you are an academic and would like to receive a desk review copy, please contact\u00a0me using your university email address with your address line and link to your university URL. \u00a0You can contact me at\u00a0<a target=\"_blank\">jochen@nus.edu.sg<\/a>\u00a0or the publisher at <a target=\"_blank\">wychin@wspc.com<\/a><\/p>\n<p>Now in its 8th edition, this text has sold some 800,000 copies globally in all its versions. Translations and\/or adaptations are available for key countries in the Americas (incl. Brazil, Canada and Mexico), Europe (incl. France, Italy, Macedonia, Portugal, Russia, Spain, The Netherlands), Asia (incl. China, India, Indonesia, Japan, Korea, Philippines, Taiwan), and Australia\/New Zealand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new totally revised 8th edition of Services Marketing by Wirtz\/Lovelock is out. Contents: Creating and marketing value in today\u2019s increasingly service and knowledge-intensive economy requires an understanding of the powerful design and packaging of \u2018intangible\u2019 benefits and products, high-quality service operations and customer information management processes, motivated and competent front-line employees, a loyal and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2420,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,10],"tags":[],"_links":{"self":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/2373"}],"collection":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/comments?post=2373"}],"version-history":[{"count":4,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/2373\/revisions"}],"predecessor-version":[{"id":2423,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/2373\/revisions\/2423"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/media\/2420"}],"wp:attachment":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/media?parent=2373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/categories?post=2373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/tags?post=2373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}