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26th Annual RESER Conference 2016\u00a0<\/strong><\/p>\n What’s ahead in Service Research? New perspectives for Business and Society.<\/span><\/p>\n University of Naples Federico II,\u00a0September 8-10, 2016<\/p>\n Deadline<\/strong>: Submission of abstract, April 30th<\/p>\n RESER\u00a0<\/a><\/span>(The European \u00a0Association for REsearch on SERvices)\u00a0is a network of research groups and individuals active in services research and policy formulation, mainly located in European countries.\u00a0<\/span><\/p>\n The RESER 2016 conference aims to capture frontier thinking in service research and to set a new research agenda to make sense of the full picture of economies and society as complex networks and systems of services.\u00a0<\/span><\/p>\n The 26th edition of the Conference will be organized by \u201cUniversity of Naples Federico II\u201d and it will be held in\u00a0Naples,\u00a0Italy, September 8-10.<\/span><\/p>\n The challenge for service scholars in the 21st Century is to contribute to the understanding of the economics and society. The New Millennium brings a new complexity of systems, interactions, networks, technology and social issues at the core of developed and developing economies and societies and the need of rethinking the relationships between businesses, organizations and public actors.<\/p>\n The RESER 2016 conference aims to capture frontier thinking in service research and to set a new research agenda to make sense of the full picture of economies and society as complex networks and systems of services. Service scholars face new challenges within a more complex and inter-dependent world that needs to achieve a balanced, inclusive and sustainable growth. New technologies bring people and businesses closer together and overcome traditional distinction between producers and consumers. Collaboration becomes part of everyday activities with an increasing network effect. By interacting and integrating resources, social and economic actors co-create mutual value. Broadening the research domain, the unit of analysis is not anymore the product or service but the well-being of both individuals and societies.<\/p>\n This conference is a forum for presentation and discussion of inter-disciplinary, innovative studies in service research. Scholars and practitioners of management, marketing, engineering, economics, sociology, geography, are invited to submit papers that explore and develop a multidisciplinary understanding of various service issues. Papers can be based on literature reviews, conceptual and empirical studies using qualitative, quantitative and mixed methods.<\/p>\n Visit Conference website and Download the Call for Papers<\/p>\n