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Special issue \u00a0–\u00a0Journal of Global Scholars of Marketing Science: Bridging Asia and the World (JGSMS)<\/p>\n
Advancing Tourism and Hospitality Marketing<\/strong><\/p>\n Guest Editors: <\/strong> Purpose: <\/strong><\/p>\n In present dynamic business set-up marketing occupies a significant role in promoting any product or service. Its pervasiveness extends equally for the tourism and hospitality industry too, because of the distinctive qualities of its products. Customers remain at centre of every marketing effort. The essence of the marketing concept is that organizations achieve their objectives by satisfying customers (Houston 1986). Marketing therefore deals primarily with finding new and retaining existing customers and ensure their maximum level of satisfaction. Without customers, there can be no reason for the organization to exist (Morgan 1996: 13). Therefore, hospitality and tourism organizations venture novel and innovative practices to mark their presence in the highly competitive business environment. The complexity of the tourism industry, the fast pace of change, the rapid growth in volume of more experienced, demanding and sophisticated customers and the growing role of information and communications technology underline the necessity of strategic marketing planning and the evaluation and exploitation of future trends for any tourism organization that wishes to compete in today’s dynamic market environment (Fyall and Garrod 2005). To sneak a look into these transformations in the arena of hospitality and tourism marketing JGSMS features a special issue on Advancing Tourism and Hospitality Marketing.<\/p>\n The Guest editors encourage the contributors to forward their papers that reflect the current ethos and concerns in the sphere of hospitality and tourism marketing. The submissions should explore the changing dimensions but not limited to the following themes:<\/p>\n \u2022 Marketing through destinations and events Submission Procedure:<\/strong><\/p>\n – Authors should submit their extended abstracts to the Co-Chairs of track \u201cAdvancing Tourism and Hospitality Marketing\u201d at the 2016 Global Marketing Conference at Hong Kong to be qualified for this JGSMS Special Issue.<\/p>\n – Submission Guidelines for the extended abstract to 2016 GMC at Hong Kong are located at:http:\/\/gammaconference.org\/2016\/<\/a><\/p>\n – Track Co-Chairs: Saurabh Kumar Dixit (North – Eastern Hill University, India), saurabh5sk@yahoo.com<\/a>, Jong-Hyeong Kim (Curtin University, Australia), jhkim96@gmail.com<\/a>.<\/p>\n – Authors should submit their full papers to the Guest Editors of this JGSMS Special Issue on “Advancing Tourism and Hospitality Marketing” through the \u2018ScholarOne Manuscript\u2019 portal for the JGSMS (https:\/\/mc.manuscriptcentral.com\/rgam<\/a>).<\/p>\n -Submissions will undergo a double blind, peer review process. Manuscripts must follow submission guidelines of the JGSMS.<\/p>\n
\nSaurabh Kumar Dixit, Department of Tourism and Hotel Management, North Eastern Hill University, Shillong, India, saurabh5sk@yahoo.com<\/a>;
\nJong-Hyeong Kim, Curtin Business School (CBS), Curtin University, Australia, jhkim96@gmail.com<\/a><\/p>\n
\n\u2022 Collaborative marketing
\n\u2022 Innovative marketing strategies
\n\u2022 Transforming visitor experience through marketing
\n\u2022 Information systems and marketing
\n\u2022 Marketing of tourism and hospitality education
\n\u2022 Sustainable \/ Green \/ Renewable marketing
\n\u2022 Consumer Behaviour and Marketing
\n\u2022 Decision making, experience and satisfaction
\n\u2022 Emerging technologies, social media and e tourism
\n\u2022 Marketing for special interest tourism products
\n\u2022 Cases on successful marketing practices
\n\u2022 Marketing strategies of third world and developing nations
\n\u2022 Social and Ethical concerns of marketing
\n\u2022 Future trends in the hospitality and tourism marketing
\n\u2022 Food Service\/ Culinary marketing.<\/p>\n