{"id":15830,"date":"2026-11-12T08:52:51","date_gmt":"2026-11-12T13:52:51","guid":{"rendered":"https:\/\/www.servsig.org\/wordpress\/?p=15830"},"modified":"2026-11-12T08:56:33","modified_gmt":"2026-11-12T13:56:33","slug":"2027-frontiers-in-service-conference","status":"publish","type":"post","link":"https:\/\/www.servsig.org\/wordpress\/2026\/11\/2027-frontiers-in-service-conference\/","title":{"rendered":"2027 Frontiers in Service Conference"},"content":{"rendered":"\n

2027 Frontiers in Service\u00a0Conference <\/strong>
7 \u2013 11 July 202<\/em>7
Robert H. Smith School of Business, University of Maryland<\/p>\n\n\n\n

Submission deadline<\/strong>\u00a0(abstract): January 5th, 2027<\/strong><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Join scholars, practitioners and industry leaders to explore the future of service research and innovation. The conference brings together perspectives on technology-enabled service, customer experience, service management and sustainability.<\/p>\n\n\n\n

The Frontiers in Service Conference is the world\u2019s leading annual event for service research. In 2027, the conference will be hosted by the Robert H. Smith School of Business, University of Maryland close to Washington D.C. from Wednesday, July 7 through Sunday, July 11, bringing together top scholars and thought leaders to explore the future of service.<\/p>\n\n\n\n

It provides a dynamic platform for sharing cutting-edge insights and fostering collaboration across a broad spectrum of service-related fields, including technology-enabled service, customer experience, service management, and sustainability. The event emphasizes both academic rigor and practical relevance, encouraging the exchange of ideas that drive innovation and enhance the impact of service research on business and society. In addition to its extensive program of presentations and discussions, the conference offers specialized workshops and doctoral consortia designed to support emerging researchers, nurturing the next generation of thought leaders in service science.<\/p>\n\n\n\n

Abstract Submissions<\/strong>
Abstract submission open November 1, 2026. Please submit abstracts to frontiers2027@umd.edu. Please indicate “2027 Frontiers in Service Abstract Submission” in the subject line if the link below does not fill in the subject line.<\/p>\n\n\n\n

Conference Theme: AI with Empathy: Reimagining Service for a Human-Centered Future<\/strong>
How can the future of service remain deeply human as artificial intelligence transforms how services are designed, delivered and experienced? Frontiers in Service 2027 will explore how AI can strengthen empathy, care, trust and meaningful human connection.<\/p>\n\n\n\n

Research and discussions will examine:<\/strong>
– How AI can recognize and respond to emotional and contextual needs.
– How people and AI can collaborate in frontline service.
– How customers perceive empathy from AI and humans.
– How organizations can design AI-enabled services that are caring, inclusive and trustworthy.<\/p>\n\n\n\n

Key Dates<\/strong>
Nov. 1, 2026: Paper submissions open
Jan. 5, 2027: Submission deadline<\/strong>
Feb. 5, 2027: Acceptance notifications
April 1, 2027: Early-bird registration deadline
June 7-8, 2027: SERVSIG Doctoral consortium<\/strong> (beginning at 6 p.m. on June 7)
July 7-11, 2027: Conference<\/p>\n\n\n\n

Venue<\/strong>
Van Munching Hall
Robert H. Smith School of Business
University of Maryland
College Park, MD 20742<\/p>\n\n\n\n

Sponsors<\/strong>
The Frontiers in Service Conference is proudly sponsored by INFORMS, the American Marketing Association\u2019s Service Special Interest Group (SERVSIG), and the Center for Excellence in Service at the University of Maryland, reflecting its strong institutional foundations and global reach.<\/p>\n\n\n\n

About the Conference<\/strong>
Founded in 1992 by Roland Rust, Distinguished University Professor and David Bruce Smith Chair in Marketing at the University of Maryland, the Frontiers in Service Conference attracts participants from more than 40 countries. Its program includes research presentations, discussions, specialized workshops and a doctoral consortium supporting emerging researchers.<\/p>\n\n\n\n

More info: https:\/\/www.rhsmith.umd.edu\/centers-initiatives\/ces\/events<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

2027 Frontiers in Service\u00a0Conference 7 \u2013 11 July 2027 Robert H. Smith School of Business, University of Maryland Submission deadline\u00a0(abstract): January 5th, 2027 Join scholars, practitioners and industry leaders to explore the future of service research and innovation. The conference brings together perspectives on technology-enabled service, customer experience, service management and sustainability. The Frontiers in […]<\/p>\n","protected":false},"author":12,"featured_media":15832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,6],"tags":[],"_links":{"self":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/15830"}],"collection":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/comments?post=15830"}],"version-history":[{"count":2,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/15830\/revisions"}],"predecessor-version":[{"id":15834,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/15830\/revisions\/15834"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/media\/15832"}],"wp:attachment":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/media?parent=15830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/categories?post=15830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/tags?post=15830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}