{"id":15786,"date":"2026-09-30T09:11:11","date_gmt":"2026-09-30T13:11:11","guid":{"rendered":"https:\/\/www.servsig.org\/wordpress\/?p=15786"},"modified":"2026-09-30T09:11:13","modified_gmt":"2026-09-30T13:11:13","slug":"webinar-the-emerging-service-techonomy-and-the-2026-service-research-priorities","status":"publish","type":"post","link":"https:\/\/www.servsig.org\/wordpress\/2026\/09\/webinar-the-emerging-service-techonomy-and-the-2026-service-research-priorities\/","title":{"rendered":"Webinar: \u201cThe Emerging Service\u00a0Techonomy\u00a0and the 2026 Service Research Priorities\u201d"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2026\/09\/Webinar_Invite_EMAC_Maura_Martin_Small.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"709\" src=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2026\/09\/Webinar_Invite_EMAC_Maura_Martin_Small-1024x709.png\" alt=\"\" class=\"wp-image-15788\" srcset=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2026\/09\/Webinar_Invite_EMAC_Maura_Martin_Small-1024x709.png 1024w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2026\/09\/Webinar_Invite_EMAC_Maura_Martin_Small-300x208.png 300w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2026\/09\/Webinar_Invite_EMAC_Maura_Martin_Small-768x532.png 768w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2026\/09\/Webinar_Invite_EMAC_Maura_Martin_Small-1536x1063.png 1536w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2026\/09\/Webinar_Invite_EMAC_Maura_Martin_Small-2048x1418.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>27 October 2026<\/em><\/p>\n\n\n\n<p><strong><em>\u201cThe Emerging Service\u00a0Techonomy\u00a0and the 2026 Service Research Priorities\u201d<\/em><\/strong><\/p>\n\n\n\n<p>We have an upcoming webinar on Oct. 27 (4PM CET) featuring\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/maura-l-scott\/\" target=\"_blank\" rel=\"noreferrer noopener\">Maura L. Scott<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/martin-mende-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">Martin Mende<\/a>.<\/p>\n\n\n\n<p>The webinar will zoom-in on two forward-looking themes: The Emerging Service Techonomy and The 2026 Service Research Priorities.<\/p>\n\n\n\n<p>As AI, data infrastructures, and platforms transform service systems, they are giving rise to an emerging \u201cservice techonomy,\u201d characterized by increasingly prescribed, omnipresent, and personalized forms of persuasion. Maura and Martin will explore how this development is reshaping frontline interactions, service access, employee guidance, governance, and inclusion.<\/p>\n\n\n\n<p>They will also present the 2026 Service Research Priorities, developed through a hybrid AI\u2013human analysis of more than 11,000 articles. Together, these perspectives invite researchers to reflect on where the field is heading, how AI is reconfiguring service scholarship and practice, and which questions should shape future theory, methods, and impact.<\/p>\n\n\n\n<p>Registering for the event:\u00a0<a href=\"https:\/\/shorturl.at\/yf5cp\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/shorturl.at\/yf5cp<\/a><\/p>\n\n\n\n<p>Zoom-link:\u00a0<a href=\"https:\/\/lnkd.in\/ezDj6EhZ\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/lnkd.in\/ezDj6EhZ<\/a><\/p>\n\n\n\n<p>In collaboration with\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/european-marketing-academy\/posts\/?feedView=all\" target=\"_blank\" rel=\"noreferrer noopener\">The European Marketing Academy (EMAC)<\/a>,\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/servsig\/\" target=\"_blank\" rel=\"noreferrer noopener\">SERVSIG<\/a>, and\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/seri-irssm\/\" target=\"_blank\" rel=\"noreferrer noopener\">IRSSM<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>27 October 2026 \u201cThe Emerging Service\u00a0Techonomy\u00a0and the 2026 Service Research Priorities\u201d We have an upcoming webinar on Oct. 27 (4PM CET) featuring\u00a0Maura L. Scott\u00a0and\u00a0Martin Mende. The webinar will zoom-in on two forward-looking themes: The Emerging Service Techonomy and The 2026 Service Research Priorities. As AI, data infrastructures, and platforms transform service systems, they are giving [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":15789,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,10],"tags":[],"_links":{"self":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/15786"}],"collection":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/comments?post=15786"}],"version-history":[{"count":1,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/15786\/revisions"}],"predecessor-version":[{"id":15790,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/15786\/revisions\/15790"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/media\/15789"}],"wp:attachment":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/media?parent=15786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/categories?post=15786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/tags?post=15786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}