{"id":15750,"date":"2026-08-27T02:18:45","date_gmt":"2026-08-27T06:18:45","guid":{"rendered":"https:\/\/www.servsig.org\/wordpress\/?p=15750"},"modified":"2026-08-27T02:23:15","modified_gmt":"2026-08-27T06:23:15","slug":"doctoral-course-on-sustainable-and-digitally-enabled-services-marketing-management","status":"publish","type":"post","link":"https:\/\/www.servsig.org\/wordpress\/2026\/08\/doctoral-course-on-sustainable-and-digitally-enabled-services-marketing-management\/","title":{"rendered":"Doctoral course on Sustainable and Digitally Enabled Services Marketing &#038; Management"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2015\/01\/Karlstadsuniversitet_Hans-M-Karlsson.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2015\/01\/Karlstadsuniversitet_Hans-M-Karlsson-1024x683.jpg\" alt=\"\" class=\"wp-image-823\" srcset=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2015\/01\/Karlstadsuniversitet_Hans-M-Karlsson-1024x683.jpg 1024w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2015\/01\/Karlstadsuniversitet_Hans-M-Karlsson-300x200.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong>CTF \u2013 Service Research Center, Karlstad University \u2022 ERASMUS+ Blended Intensive Programme (BIP)\u00a0<\/strong><br \/><em>1 October &#8211; 27 December 2026<\/em> (online) <br \/><em>19 &#8211; 23 October 2026 (CTF)<\/em><\/p>\n\n\n\n<p><strong>Transforming services for a sustainable and digital future<\/strong><br \/>How can service systems create sustainable value in a rapidly changing digital world?<br \/>This international PhD course explores the latest developments in sustainable and digitally enabled services marketing and management, with a focus on theory, research, and service system transformation.<br \/>The course is aimed at doctoral students in Business Administration and related disciplines interested in service research, sustainability, digital transformation, innovation, service systems, and Transformative Service Research (TSR). It offers an opportunity to strengthen theoretical and methodological knowledge and connect emerging research perspectives to participants\u2019 own PhD projects.<\/p>\n\n\n\n<p><strong>Key topics<br \/><\/strong>\u2022 Sustainable value creation and service systems<br \/>\u2022 Digital and systemic transformation<br \/>\u2022 Sustainability: economic, environmental, societal, and ethical perspectives<br \/>\u2022 Transformative Service Research (TSR)<br \/>\u2022 Digital innovation and design for sustainability<br \/>\u2022 Emerging theories, concepts, and methodologies in service research<\/p>\n\n\n\n<p>The course combines interactive lectures, research seminars, literature discussions, group work, and problem-based learning, supporting both academic development and participants\u2019 own research.<\/p>\n\n\n\n<p><strong>International &amp; blended format<\/strong><br \/>The programme brings together doctoral students and researchers from <strong>Karlstad University, Roma Tre University, University of Macedonia, University of Tuscia, and Maastricht University.<\/strong><br \/>The course combines online seminars via Zoom with an intensive in-person component:<br \/>\u2022 19\u201323 October 2026 CTF \u2013 Service Research Center, Karlstad Business School, Karlstad University, Sweden<br \/>\u2022 Maximum 20 participants to enable active discussion, collaboration, and international academic networking.<\/p>\n\n\n\n<p><strong>Why participate?<\/strong><br \/>Gain new perspectives on sustainable and digital transformation, strengthen your research skills, connect with an international research community, and explore how emerging service research can contribute to addressing complex societal challenges.<\/p>\n\n\n\n<p>Applications are open to doctoral students in Business Administration and related disciplines.<br \/>Application: Include your contact details, university affiliation, and a short description of yourself and your research (maximum 500 words).<\/p>\n\n\n\n<p>Web page:<br \/>https:\/\/www.kau.se\/en\/doktorandkurstorg\/sustainable-and-digitally-enabled-services-marketing-and-management-theory-and<\/p>\n\n\n\n<p>Contact:<br \/>Samuel Petros Sebhatu, samuel.sebhatu@kau.se or Bo Edvardsson, bo.edvardsson@kau.se<\/p>\n\n\n\n<p>Course Administrator:<br \/>Britt-Marie Shandrew, britt-marie.shandrew@kau.se, Karlstad University<\/p>\n\n\n\n<p>Roma Tre University: Francesca Maria Renzi, mariafrancesca.renzi@uniroma3.it<br \/>University of Macedonia: Rodoula H. Tsiotsou, rtsiotsou@uom.edu.gr<br \/>Maastricht University: Dominik Mahr, d.mahr@maastrichtuniversity.nl<br \/>University of Tuscia: Alessandro Ruggieri, ruggieri@unitus.it<\/p>\n\n\n\n<p>Join an international PhD community exploring the future of sustainable and digitally enabled service systems.<\/p>\n\n\n\n<div data-wp-interactive=\"\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!selectors.core.file.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2026\/08\/Sustainable-and-Digitally-Enabled-Services-Marketing.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of Sustainable-and-Digitally-Enabled-Services-Marketing.\"><\/object><a id=\"wp-block-file--media-d0b96ef0-7cbe-464b-88ec-e0fb48de790d\" href=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2026\/08\/Sustainable-and-Digitally-Enabled-Services-Marketing.pdf\">Sustainable-and-Digitally-Enabled-Services-Marketing<\/a><a href=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2026\/08\/Sustainable-and-Digitally-Enabled-Services-Marketing.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-d0b96ef0-7cbe-464b-88ec-e0fb48de790d\">Download<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>CTF \u2013 Service Research Center, Karlstad University \u2022 ERASMUS+ Blended Intensive Programme (BIP)\u00a01 October &#8211; 27 December 2026 (online) 19 &#8211; 23 October 2026 (CTF) Transforming services for a sustainable and digital futureHow can service systems create sustainable value in a rapidly changing digital world?This international PhD course explores the latest developments in sustainable and [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":823,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"_links":{"self":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/15750"}],"collection":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/comments?post=15750"}],"version-history":[{"count":2,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/15750\/revisions"}],"predecessor-version":[{"id":15753,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/15750\/revisions\/15753"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/media\/823"}],"wp:attachment":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/media?parent=15750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/categories?post=15750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/tags?post=15750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}