{"id":15596,"date":"2026-07-15T04:57:13","date_gmt":"2026-07-15T08:57:13","guid":{"rendered":"https:\/\/www.servsig.org\/wordpress\/?p=15596"},"modified":"2026-07-15T06:26:19","modified_gmt":"2026-07-15T10:26:19","slug":"best-service-article-in-2025","status":"publish","type":"post","link":"https:\/\/www.servsig.org\/wordpress\/2026\/07\/best-service-article-in-2025\/","title":{"rendered":"Best Service Article in 2025"},"content":{"rendered":"\n<p>The 2025 <a href=\"http:\/\/servsig.org\/wordpress\/awards\/servsigs-best-services-article-award\/\">SERVSIG Best Service Article Award<\/a> was presented during the SERVSIG Conference in Braga, recognizing an outstanding article published in 2025. The award celebrates research that has made a significant contribution to service scholarship.<\/p>\n\n\n\n<p><strong>AWARD WINNERS<\/strong><\/p>\n\n\n\n<p><strong>Khanh B. Q. Le, Laszlo Sajtos, Werner H. Kunz, and Karen V. Fernandez<\/strong> for their article \u201cThe Future of Work:\u00a0\u00a0Understanding the Effectiveness of Collaboration Between Human and Digital Employees in Service\u201d published in <em>Journal of Service Research<\/em>, 28(1), 2025.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2026\/07\/1782931713989.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"680\" src=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2026\/07\/1782931713989-1024x680.jpeg\" alt=\"\" class=\"wp-image-15597\" srcset=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2026\/07\/1782931713989-1024x680.jpeg 1024w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2026\/07\/1782931713989-300x199.jpeg 300w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2026\/07\/1782931713989-768x510.jpeg 768w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2026\/07\/1782931713989-1536x1019.jpeg 1536w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2026\/07\/1782931713989.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\"><em>Kristina Heinonen (SERVSIG Co-Chair), Werner Kunz, Laszlo Sajtos, S\u00f6ren K\u00f6cher.<\/em><\/p>\n\n\n\n<p>Read more about &#8220;the future of work&#8221; in the following guest articles:<br \/>&#8211; <a href=\"https:\/\/www.servsig.org\/wordpress\/2026\/03\/the-future-of-work-the-silent-threat-of-ai-complacency\/\">The Future of Work: The Silent Threat of AI Complacency<\/a><br \/>&#8211; <a href=\"https:\/\/www.servsig.org\/wordpress\/2024\/02\/the-future-of-work-embracing-the-collaboration-of-human-and-digital-employees-in-service\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Future of Work: Embracing the Collaboration of Human and Digital Employees in Service<\/a><\/p>\n\n\n\n<p><br \/><strong>AWARD FINALISTS<\/strong><\/p>\n\n\n\n<p>Anderson, L., von Koskull, C., Mende, M., &amp; Gummerus, J. (2025). Immersive service: Characteristics, challenges, and pathways to consumer agency. <em>Journal of Marketing<\/em>, 89(5), 152\u2013174.<\/p>\n\n\n\n<p>Shanks, I., Scott, M. L., Mende, M., van Doorn, J., &amp; Grewal, D. (2025). Cobotic service teams and power dynamics: Understanding and mitigating unintended consequences of human-robot collaboration in healthcare services. <em>Journal of the Academy of Marketing Science<\/em>, 53(2), 463\u2013489.<br \/><\/p>\n\n\n\n<p>SERVSIG thanks the award committee members for their commitment and their work \u2014 S\u00f6ren K\u00f6cher (Chair), Stacey Robinson, Lara Lobschat, Harri Terho.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>See previous award winners (and links to guest posts)\u00a0<a href=\"https:\/\/www.servsig.org\/wordpress\/awards\/servsigs-best-services-article-award\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 2025 SERVSIG Best Service Article Award was presented during the SERVSIG Conference in Braga, recognizing an outstanding article published in 2025. The award celebrates research that has made a significant contribution to service scholarship. AWARD WINNERS Khanh B. Q. Le, Laszlo Sajtos, Werner H. Kunz, and Karen V. Fernandez for their article \u201cThe Future [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":15597,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,10],"tags":[],"_links":{"self":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/15596"}],"collection":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/comments?post=15596"}],"version-history":[{"count":1,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/15596\/revisions"}],"predecessor-version":[{"id":15601,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/15596\/revisions\/15601"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/media\/15597"}],"wp:attachment":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/media?parent=15596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/categories?post=15596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/tags?post=15596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}