{"id":15580,"date":"2026-07-15T04:36:37","date_gmt":"2026-07-15T08:36:37","guid":{"rendered":"https:\/\/www.servsig.org\/wordpress\/?p=15580"},"modified":"2026-07-15T06:26:04","modified_gmt":"2026-07-15T10:26:04","slug":"2026-servsig-best-dissertation-award","status":"publish","type":"post","link":"https:\/\/www.servsig.org\/wordpress\/2026\/07\/2026-servsig-best-dissertation-award\/","title":{"rendered":"2026 SERVSIG Best Dissertation Award"},"content":{"rendered":"\n<p>The recipient of the 2026 <a href=\"https:\/\/www.servsig.org\/wordpress\/awards\/servsig-dissertation-award\/\" target=\"_blank\" rel=\"noreferrer noopener\">SERVSIG Best Dissertation Award<\/a>, sponsored by Texas State University, was announced during the SERVSIG Conference in Braga. The award highlights outstanding doctoral research and its contribution to service scholarship.<\/p>\n\n\n\n<p><strong>Winner<\/strong><br \/>&#8211; Jana Holth\u00f6wer: \u201cRobots to the Rescue? Shaping Service Experiences in Healthcare and Beyond&#8221; \u2014 <a href=\"https:\/\/www.servsig.org\/wordpress\/2026\/04\/when-robots-feel-less-judging-than-humans-rethinking-service-frontlines\/\">read her guest post here<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2026\/07\/Picture2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2026\/07\/Picture2-1024x683.jpg\" alt=\"\" class=\"wp-image-15586\" srcset=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2026\/07\/Picture2-1024x683.jpg 1024w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2026\/07\/Picture2-300x200.jpg 300w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2026\/07\/Picture2-768x512.jpg 768w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2026\/07\/Picture2-1536x1024.jpg 1536w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2026\/07\/Picture2.jpg 1887w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\"><em>Vania Vigolo together Harrison Pugh (SERVSIG Co-Chair), Kristina Heinonen (SERVSIG Co-Chair) announcing the Best Dissertation award on behalf of the committee.<\/em><\/p>\n\n\n\n<p><strong>Best Dissertation Award Finalists<\/strong><br \/>&#8211; Maximilian Bruder: &#8220;Advancing the Field of Sensory Marketing: Designing Human and Non-Human Subjects with Sensory Elements&#8221; \u2014 <a href=\"https:\/\/www.servsig.org\/wordpress\/2026\/04\/how-sensory-cues-shape-service-interactions\/\" target=\"_blank\" rel=\"noreferrer noopener\">read his guest post here<\/a>.<br \/>&#8211; Maarten Volkers:\u00a0&#8220;Customer Lock-in During Service Encounters\u201d<\/p>\n\n\n\n<p>SERVSIG thanks the award committee members for their commitment and their work \u2014 Ad de Jong (Chair), Vania Vigolo, Dahlia El-Manstrly, Mario Eduardo Giraldo Oliveros.<\/p>\n\n\n\n<p>Read more and see previous winners of the award\u00a0<a href=\"https:\/\/www.servsig.org\/wordpress\/awards\/servsig-dissertation-award\/\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The recipient of the 2026 SERVSIG Best Dissertation Award, sponsored by Texas State University, was announced during the SERVSIG Conference in Braga. The award highlights outstanding doctoral research and its contribution to service scholarship. Winner&#8211; Jana Holth\u00f6wer: \u201cRobots to the Rescue? Shaping Service Experiences in Healthcare and Beyond&#8221; \u2014 read her guest post here. Vania [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":15586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,10],"tags":[],"_links":{"self":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/15580"}],"collection":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/comments?post=15580"}],"version-history":[{"count":1,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/15580\/revisions"}],"predecessor-version":[{"id":15590,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/15580\/revisions\/15590"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/media\/15586"}],"wp:attachment":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/media?parent=15580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/categories?post=15580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/tags?post=15580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}