{"id":15244,"date":"2026-01-26T03:51:05","date_gmt":"2026-01-26T08:51:05","guid":{"rendered":"https:\/\/www.servsig.org\/wordpress\/?p=15244"},"modified":"2026-01-26T03:53:00","modified_gmt":"2026-01-26T08:53:00","slug":"webinar-agentic-ai-the-next-frontier-of-service-research","status":"publish","type":"post","link":"https:\/\/www.servsig.org\/wordpress\/2026\/01\/webinar-agentic-ai-the-next-frontier-of-service-research\/","title":{"rendered":"Webinar: \u201cAgentic AI: The Next Frontier of Service Research\u201d"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/10\/image.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>3 March 2026, 12:00pm (CET)<\/em><\/p>\n\n\n\n<p>It is our pleasure to announce the next online seminar, by\u00a0Professor <strong>Jorchen Witz<\/strong>\u00a0(National University of Singapore) with a Keynote Talk on \u201cAgentic AI: The Next Frontier of Service Research\u201d.<\/p>\n\n\n\n<p><strong>Why attend?<\/strong><\/p>\n\n\n\n<p>Agentic AI represents a fundamental shift in how intelligent systems operate in service contexts \u2014 moving from tools that respond in a deterministic manner to tools that act, make judgements, decide, and collaborate. In this webinar, Professor Jochen Wirtz will unpack what agentic AI actually means for service research and practice. A particular focus will be placed on physical AI and service robots operating in agentic mode. Beyond the conceptual discussion, the webinar is designed to be interactive, with dedicated time to jointly reflect on future research opportunities.<\/p>\n\n\n\n<p><strong>Who is this for?<\/strong><\/p>\n\n\n\n<p>This webinar is particularly relevant for:<br \/>\u2022Service, marketing, and management scholars interested in AI, service robots, and technology-enabled services.<br \/>\u2022Doctoral students seeking to position their research at the cutting edge of AI and service research.<br \/>\u2022Scholars looking to identify high-impact research opportunities related to agentic and physical AI.<\/p>\n\n\n\n<p>For this online seminar series, the\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/emac-sig-service-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">EMAC Service Marketing SIG<\/a>\u00a0joins forces with\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/seri-irssm\/\" target=\"_blank\" rel=\"noreferrer noopener\">IRSSM<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/servsig\/\">AMA SERVSIG<\/a>.<\/p>\n\n\n\n<p>ZOOM link for the seminar is available via:\u00a0<a href=\"https:\/\/shorturl.at\/PsRke\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/shorturl.at\/PsRke<\/a>.<\/p>\n\n\n\n<p>More information on the flyer (e.g., time zones):<\/p>\n\n\n\n<div data-wp-interactive=\"\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!selectors.core.file.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2026\/01\/Webinar_Invite_EMAC_big_version.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of Webinar_Invite_EMAC_big_version.\"><\/object><a id=\"wp-block-file--media-994f17ad-3844-402b-9e78-80705594986d\" href=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2026\/01\/Webinar_Invite_EMAC_big_version.pdf\">Webinar_Invite_EMAC_big_version<\/a><a href=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2026\/01\/Webinar_Invite_EMAC_big_version.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-994f17ad-3844-402b-9e78-80705594986d\">Download<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>3 March 2026, 12:00pm (CET) It is our pleasure to announce the next online seminar, by\u00a0Professor Jorchen Witz\u00a0(National University of Singapore) with a Keynote Talk on \u201cAgentic AI: The Next Frontier of Service Research\u201d. Why attend? Agentic AI represents a fundamental shift in how intelligent systems operate in service contexts \u2014 moving from tools that [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":15129,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,10],"tags":[],"_links":{"self":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/15244"}],"collection":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/comments?post=15244"}],"version-history":[{"count":2,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/15244\/revisions"}],"predecessor-version":[{"id":15248,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/15244\/revisions\/15248"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/media\/15129"}],"wp:attachment":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/media?parent=15244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/categories?post=15244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/tags?post=15244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}