{"id":15079,"date":"2025-09-26T02:57:16","date_gmt":"2025-09-26T06:57:16","guid":{"rendered":"https:\/\/www.servsig.org\/wordpress\/?p=15079"},"modified":"2025-10-24T10:04:26","modified_gmt":"2025-10-24T14:04:26","slug":"get-to-know-the-nadi-cercle-at-the-university-of-namur","status":"publish","type":"post","link":"https:\/\/www.servsig.org\/wordpress\/2025\/09\/get-to-know-the-nadi-cercle-at-the-university-of-namur\/","title":{"rendered":"Get to know the NaDI-CeRCLe at the University of Namur"},"content":{"rendered":"\n

Guest article by Marie-Julie De Bruyne about the NaDI-CeRCLe \u2013 The Research Center in Marketing and Service Management at the University of Namur in Belgium<\/em>, for our\u00a0Service Centers series<\/a>.<\/em><\/p>\n\n\n\n

A Trip Down Memory Lane<\/strong><\/h4>\n\n\n\n

Founded in 2005 as the Center for Research on Consumption and Leisure (CeRCLe)<\/strong> within the Faculty of Economics, Social Sciences, and Management at the University of Namur, Belgium, the center has a long tradition of advancing knowledge in marketing and service management. Since 2018, it has been a founding partner of the Namur Digital Institute (NaDI)<\/strong>, strengthening its commitment to the digital age. <\/p>\n\n\n

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Over the years, the center has been rebranded and internationally recognized as the\u00a0Research Center for Marketing and Service Management<\/strong>\u00a0at UNamur. Today, NaDI\u2011CeRCLe brings together\u00a015+ faculty members, affiliated researchers, doctoral students, and practitioners<\/strong>\u00a0from around the world to advance both theory and practice in marketing and service management.<\/p>\n\n\n

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Mission and Vision<\/strong><\/h4>\n\n\n
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NaDI-CeRCLe\u2019s aims to develop, conduct, and disseminate high-quality research in marketing and service management. Its research excellence is internationally recognized by the American Marketing Association (SERVSIG) and the Association Fran\u00e7aise de Marketing (AFM) among others.<\/p>\n\n\n\n

The center envisions a future where people are at the heart of research. United by a strong team spirit and shared values, NaDI-CeRCLe offers a supportive environment for
– research excellence,\u00a0
– international collaborations, and\u00a0
– societal impact.\u00a0<\/p>\n\n\n\n

Our key research themes span AI-driven services, inclusive services, sustainable services, customer experience, customer engagement, and value co-creation. At the heart of everything we do lies a strong belief in service for good, embedding social impact in the DNA of our research center. Beyond advancing knowledge, we are deeply committed to mentoring young researchers and talented doctoral students as future transformative agents of society, equipping them to drive meaningful change and shape a better future for all.<\/p>\n\n\n\n

Contact<\/strong>
Prof. Dr. Wafa Hammedi
Director of NaDI-CeRCLe<\/p>\n\n\n\n

More information<\/strong>
NaDI\u2011CeRCLe website<\/a>
LinkedIn<\/a><\/p>\n\n\n\n

Recent publications<\/strong>
Decrop, A., & Del Chiappa, G. (2024). Choice overload in consumer services: The mediating role of decision strategy complexity on subjective states and behavioral outcomes.\u00a0Journal of Tourism, Heritage & Services Marketing, 10<\/em>(1), 48-55<\/a>.
Masset, J., &\u00a0Decrop, A. (2024). ‘Tomorrowland’: identity construction and expression through flags and costumes in a music festival.\u00a0Leisure Studies, 44<\/em>(4), 729-748<\/a>.
Masset, J.,\u00a0Decrop, A., & Frochot, I. (2024). Videography in tourism research: An analytical review.\u00a0Tourism Management, 102<\/a>.
Nizette, F., Hammedi, W., van Riel, A. C., & Steils, N. (2024).\u00a0Why should I trust you? Influence of explanation design on consumer behavior in AI-based services.\u00a0Journal of Service Management<\/em><\/a>, 36<\/em>(1), 50-74.
Sebhatu, S. P., Hamdan, Q., & Fisk, R. P. (2024). Conceptualizing service ethics for the complexity of modern service interactions.\u00a0The Service Industries Journal, 44<\/em>(13), 1-23<\/a>.
Alkire, L., Bilgihan, A., Bui, M., Buoye, A. J., Dogan, S., & Kim, S. (2024). RAISE: leveraging responsible AI for service excellence.\u00a0Journal of Service Management, 35<\/em>(4), 490-511.<\/a>
Deventer, C.,\u00a0Amaral de Sousa, V., & Pirnay, L. (2024). Nftbybrands: Value identification framework for analysis and design of nft initiatives.\u00a0International Journal of Electronic Commerce,\u00a028<\/em>(1), 33-62.<\/a>
Deventer, C.,\u00a0& Zidda, P. (2024). Providing healthcare shopping advice through knowledge-based virtual agents.\u00a0Data & Knowledge Engineering<\/em>, 153.<\/a>
Hammedi, W., Leclercq, T., &\u00a0Steils, N.\u00a0(2024). Gamification Myopia: Satiation effects in gamified activities.\u00a0Journal of Service Research,\u00a027<\/em>(2), 213-230.<\/a>
Hammedi, W., Parkinson, J., & Patricio, L. (2024). SDG commentary: services that enable well-being of the human species.\u00a0Journal of Services Marketing,\u00a038<\/em>(2), 153-163.<\/a>
Raciti, M. M.,\u00a0Alkire, L., & Beatson, A. (2024). SDG commentary: services that provide opportunity for all humans.\u00a0Journal of Services Marketing,\u00a038<\/em>(2), 164-171.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Guest article by Marie-Julie De Bruyne about the NaDI-CeRCLe \u2013 The Research Center in Marketing and Service Management at the University of Namur in Belgium, for our\u00a0Service Centers series. A Trip Down Memory Lane Founded in 2005 as the Center for Research on Consumption and Leisure (CeRCLe) within the Faculty of Economics, Social Sciences, and Management at […]<\/p>\n","protected":false},"author":12,"featured_media":15081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,3],"tags":[],"_links":{"self":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/15079"}],"collection":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/comments?post=15079"}],"version-history":[{"count":1,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/15079\/revisions"}],"predecessor-version":[{"id":15084,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/15079\/revisions\/15084"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/media\/15081"}],"wp:attachment":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/media?parent=15079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/categories?post=15079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/tags?post=15079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}