{"id":14075,"date":"2024-08-19T04:32:31","date_gmt":"2024-08-19T08:32:31","guid":{"rendered":"https:\/\/www.servsig.org\/wordpress\/?p=14075"},"modified":"2025-02-24T08:20:31","modified_gmt":"2025-02-24T13:20:31","slug":"2025-frontiers-in-service-in-hec-montreal-canada","status":"publish","type":"post","link":"https:\/\/www.servsig.org\/wordpress\/2024\/08\/2025-frontiers-in-service-in-hec-montreal-canada\/","title":{"rendered":"2025 Frontiers in Service in HEC Montr\u00e9al (Canada)"},"content":{"rendered":"\n
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Frontiers in Service 2025 
\u201cStaying at the Forefront of Business through Service\u201d 
<\/strong>16-20 July 2025 <\/em>
HEC Montr\u00e9al, Canada<\/p>\n\n\n\n

In 2025, the Frontiers in Service Conference will be hosted by HEC Montr\u00e9al and convene at their brand-new downtown campus\u2014the building H\u00e9l\u00e8ne Desmarais. Please mark your calendar and join us in downtown Montr\u00e9al, one of the best downtowns in North America, to explore the frontiers of service research and experience the amazing, global community of service scholars!<\/p>\n\n\n

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Founded in 1992 by Roland Rust\u2014Distinguished University Professor and David Bruce Smith Chair in Marketing at University of Maryland\u2014the Frontiers in Service Conference is considered by many to be the world\u2019s leading annual conference on service research. The global conference draws attendees from over 40 countries. It is sponsored by INFORMS, the American Marketing Association, and the Center for Excellence in Service at the University of Maryland. This conference has been hosted by various organizations worldwide. Importantly, this conference is associated with the Journal of Service Research \u2013 the flagship journal in service research.<\/p>\n\n\n\n

Building on our excellence in teaching and research, HEC Montr\u00e9al <\/strong>is a French-language institution that is open to the world and solidly rooted in Quebec society, that trains management leaders who make a responsible contribution to the success of organizations and to the sustainable transition of society.<\/p>\n\n\n

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Montr\u00e9al<\/strong> is a major international hub and a gateway to North America. Over 90 million people live within a two-hour flight, and 600 flights transit through the Montr\u00e9al-Trudeau airport daily. But that\u2019s not all. Whether by air, train, bus, car or boat, travelling to Montr\u00e9al is a piece of cake.<\/p>\n\n\n\n

The theme of the conference is \u201cStaying at the Forefront of Businesses through Service<\/strong>\u201d.  Since its induction, the field of service has been one of the most impactful in business. Indeed, this field\u2014through the Journal of Service Research<\/em>\u2014has been among the first to discuss the central notions of relationship marketing, service-dominant logic, customer lifetime value, engagement, customer experience, artificial Intelligence in businesses, and transformative service research, to name a few. Drawing on this rich history, the 2025 Frontiers in Service conference will explore a wide variety of service topics with a central emphasis on how service can improve business by implementing technologies, improving employee and customer relationships, adapting to environmental changes, and driving increases in productivity. Here are lists of subfields examining these issues:<\/p>\n\n\n\n