{"id":13065,"date":"2023-08-29T10:32:41","date_gmt":"2023-08-29T14:32:41","guid":{"rendered":"https:\/\/www.servsig.org\/wordpress\/?p=13065"},"modified":"2023-08-29T10:32:42","modified_gmt":"2023-08-29T14:32:42","slug":"cfp-jbr-climate-change-engagement","status":"publish","type":"post","link":"https:\/\/www.servsig.org\/wordpress\/2023\/08\/cfp-jbr-climate-change-engagement\/","title":{"rendered":"CfP JBR: “Climate Change Engagement”"},"content":{"rendered":"\n
\"\"<\/figure><\/div>\n\n\n\n

Special Issue of Journal of Business Research (JBR)<\/em><\/p>\n\n\n\n

Fostering Consumers\u2019 Climate (Change) Engagement<\/strong><\/p>\n\n\n\n

Guest Co-Editors:\u00a0Hollebeek L, Filieri R, Calder B & Sprott D<\/p>\n\n\n\n

Deadline:\u00a01 May 2024<\/strong><\/p>\n\n\n\n

In the last fifteen years, scholarly interest in the consumer- or customer engagement concept, defined as a consumer\u2019s (customer\u2019s) resource investment in his\/her brand interactions (Hollebeek et al., 2019), has gained traction. While important insight has been gleaned into the concept\u2019s definition, its (e.g., cognitive, emotional, and behavioral) dimensionality, and its nomological network (e.g., Bazi et al., 2023; Rubin et al., 2022; Sprott et al., 2009; Calder et al., 2009), the development of further acumen in this topic area remains a key research priority, given the concept\u2019s centrality to firm- and brand performance (M.S.I., 2022; Ho et al., 2020). In particular, understanding of consumers\u2019 sustainable, or green, engagement with brands, products, and firms lags behind, warranting further investigation (e.g., Pucci et al., 2020; Chuah et al., 2020).<\/p>\n\n\n\n

In parallel, contemporary societies are increasingly focused on climate change, or a change in global or regional climate or weather patterns attributed to rising levels of atmospheric carbon dioxide produced by the use of fossil fuels (United Nations, 2022a), on our everyday lives and future generations (e.g., Rashidi-Sabet et al., 2022; Mende and Misra, 2021). In an effort to combat climate change, stakeholders, including firms, lobby groups, and governments, are increasingly incentivizing consumers to engage with more sustainable offerings (Sarkar et al., 2022; Odou and Schill, 2020). For example, different governments worldwide are offering tax credits on the purchase of electric cars, and a growing range of apps (e.g., carbon footprint, or CO2, trackers) is available to help consumers monitor, or offset, their environment-impacting behavior by engaging in more climate positive actions (Hall, 2018).<\/p>\n\n\n\n

Despite the emerging insight into the, to date, largely disparate topic areas of consumer engagement and climate change (e.g., Sumrin et al., 2021; Odou and Schill, 2020), little is known regarding their theoretical interface (Ojala, 2023), exposing a key literature-based gap. Specifically, the drivers, characteristics, and effects of consumers\u2019 engagement with products, services, brands, and\/or firms in the face of climate change remain tenuous to date. Addressing this gap, this Special Issue examines the theoretical interface of consumers\u2019 engagement with products, services, brands, or firms in an era of climate change, which we designate consumers\u2019 climate (change) engagement.<\/p>\n\n\n\n

On the one hand, individuals\u2019 engagement with brands may be detrimental to, or accelerate, climate change (e.g., by raising users\u2019 energy needs, contributing to excess consumption, or creating growing levels of emissions and\/or waste; Wooliscroft and Ganglmair-Wooliscroft, 2018). However, on the other hand, consumers\u2019 engagement with specific brand-related offerings, touchpoints, or initiatives can be strategically leveraged to induce socio-cultural change and transition pathways that can alter, decelerate, or minimize the course of climate change globally (W.E.F., 2021; Mostaghel and Koteshwar, 2021). For example, future Metaverse-based retailing, or socializing, apps can help reduce consumers\u2019 transportation needs (Belk et al., 2022), potentially shifting their engagement with brands to more sustainable patterns (e.g., by lowering their carbon emissions). It is, therefore, pivotal to stimulate consumers\u2019 positive climate (change) engagement, while minimizing their negative engagement in this regard (e.g., by resisting climate change initiatives; e.g., Dwivedi et al., 2023).<\/p>\n\n\n\n

Overall, an important opportunity exists for marketers to strategically develop, and leverage, consumers\u2019 climate (change) engagement to cultivate their greener, more pro-environmental (e.g., Net Zero) behavior and decelerate the pace, and effects, of climate change (Odou and Schill, 2020; O\u2019Neill and Sheehan, 2013). These initiatives are, in turn, expected to contribute to the World Economic Forum\u2019s Climate Change Goals (W.E.F., 2022) and the United Nations\u2019 Sustainable Development Goals (U.N., 2022b; Smith et al., 2020).<\/p>\n\n\n\n

In response to these developments, this Special Issue welcomes submissions addressing key hallmarks, drivers, outcomes, and\/or contingency factors impacting consumers\u2019 climate (change) engagement. We welcome conceptual, methodological, qualitative, quantitative, or pluralistic contributions grounded in relevant perspectives that address issues, including, but not limited to, the following:
– How do marketers best leverage consumers\u2019 climate (change) engagement to foster their desirable, climate positive behaviors, while also contributing to the firm\u2019s elevated (e.g., bottom-line) performance?
– What can firms do to optimize consumers\u2019 positive climate (change) engagement (e.g., by nurturing their more sustainable brand engagement), while minimizing their negative climate (change) engagement (e.g., by opposing climate change campaigns)?
– How do marketers best foster consumers\u2019 elevated, positive climate (change) engagement, while guarding against their climate-related disengagement (i.e., low engagement)?
– To what extent, how, and why does consumers\u2019 climate (change) engagement affect their product selection, purchase, usage, and disposal behavior?
– How does consumers\u2019 climate (change) engagement impact their wellbeing?
– To what extent may other firm stakeholders\u2019 (e.g., frontline service employees\u2019) climate (change) engagement impact, or spill over to, consumers\u2019 climate (change) engagement?
– How might specific technologies, or innovations, be used, applied, or leveraged to boost consumers\u2019 climate (change) engagement, and what are their respective behavioral effects?
– What theories, or theoretical perspectives, can be used to conceptualize, or model, consumers\u2019 climate (change) engagement and their downstream climate-related behaviors?
– How can consumers\u2019 climate (change) engagement be incorporated into firms\u2019 climate transition plans and\/or brand purpose-based brand strategy?
– How may consumers\u2019 climate (change) engagement be affected by (e.g., climate-related) mis- or disinformation? What can firms do to address these issues?
– What role can consumers\u2019, and\/or other firm stakeholders\u2019, climate (change) engagement take in the firm\u2019s Environmental, Social, and Governance (E.S.G.) implementation, metrics, and reporting?<\/p>\n\n\n\n

Guest Editors:
<\/strong>– Linda D. Hollebeek<\/strong>, Ph.D.,\u00a0Vilnius University, Tallinn University of Technology,\u00a0Umea University, Lund University, and University of Johannesburg
– Raffaele Filieri<\/strong>, Ph.D.,\u00a0Audencia Business School, France
– Bobby J. Calder<\/strong>, Ph.D.,\u00a0Kellogg School of Management, Northwestern University, USA
– David E. Sprott<\/strong>, Ph.D.,\u00a0Drucker School of Management,\u00a0Claremont Graduate University, USA<\/p>\n\n\n\n

Manuscript submission information:<\/strong>
The deadline for Special Issue submissions is May 1, 2024<\/strong>, via JBR’s online submission portal<\/a>. When submitting your manuscript, please select the Special Issue (SI): \u201cClimate Change Engagement\u201d from the drop-down menu. Submissions should be prepared in accordance with the editorial policy and author guidelines.<\/p>\n\n\n\n

Full call available here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Special Issue of Journal of Business Research (JBR) Fostering Consumers\u2019 Climate (Change) Engagement Guest Co-Editors:\u00a0Hollebeek L, Filieri R, Calder B & Sprott D Deadline:\u00a01 May 2024 In the last fifteen years, scholarly interest in the consumer- or customer engagement concept, defined as a consumer\u2019s (customer\u2019s) resource investment in his\/her brand interactions (Hollebeek et al., 2019), […]<\/p>\n","protected":false},"author":12,"featured_media":3649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,10],"tags":[178,87,136],"_links":{"self":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/13065"}],"collection":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/comments?post=13065"}],"version-history":[{"count":1,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/13065\/revisions"}],"predecessor-version":[{"id":13066,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/13065\/revisions\/13066"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/media\/3649"}],"wp:attachment":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/media?parent=13065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/categories?post=13065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/tags?post=13065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}