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The SERVSIG announces a call for special session proposals for the AMA Winter Marketing Educators\u2019 Conference (26-28 February 2016) in Las Vegas, NV. Charles Hofacker (Florida State University, U.S.A.) and Thorsten Hennig-Thurau (University of M\u00fcnster, Germany) serve as the conference co-chairs.<\/p>\n SERVSIG members are highly encouraged to submit proposals; however, non-SERVSIG members are also welcomed to submit proposals. The SERVSIG committee is especially interested in topics related to the conference theme of \u201cWhat Happens in Marketing, Stays Digital: Rethinking Marketing for Success in the Era of Unlimited Data<\/em>.\u201d<\/p>\n Proposals may also be based upon the following services topics: Consumer Behavior and Misbehavior in Services * Business-to-Business Services * Service Dominant Logic * Customer Experience and Value Co-Creation * Building Relationships in Services * Service Operations Management * E-Services and Social Media * Innovation in Services * Service Design * Building Sustainability in Services * International Marketing in Services * Developing Service Value * Service Markets and Networks * Service Supply Chains * Servicescapes * Service Encounters * Service Environment * Research and Teaching Methods in Services * Service Recovery and Complaint Management * Service Productivity * Branding and Communication in Services * Tourism Services * Transformative Services * Sport Services * Public and Non-Profit Services.<\/p>\n Please propose a SIG special session at\u00a0<\/strong>https:\/\/amawinter16.abstractcentral.com\/<\/strong><\/a><\/p>\n For additional information (e.g., formatting guidelines, submitting competitive papers) please also seehttps:\/\/www.ama.org\/events-training\/Conferences\/Pages\/Call-for-Papers-Winter.aspx#spec<\/a><\/p>\n![\"\"](\"http:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2015\/01\/Services-SIG-Logo21.jpg\"){kind=logo}
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