{"id":11477,"date":"2021-11-08T22:42:51","date_gmt":"2021-11-09T03:42:51","guid":{"rendered":"https:\/\/www.servsig.org\/wordpress\/?p=11477"},"modified":"2021-11-08T22:42:53","modified_gmt":"2021-11-09T03:42:53","slug":"new-wirtz-lovelock-service-marketing-book","status":"publish","type":"post","link":"https:\/\/www.servsig.org\/wordpress\/2021\/11\/new-wirtz-lovelock-service-marketing-book\/","title":{"rendered":"New Wirtz\/Lovelock Service Marketing Book"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"892\" height=\"595\" src=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2021\/11\/Book-Cover.jpg\" alt=\"\" class=\"wp-image-11478\" srcset=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2021\/11\/Book-Cover.jpg 892w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2021\/11\/Book-Cover-300x200.jpg 300w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2021\/11\/Book-Cover-768x512.jpg 768w\" sizes=\"(max-width: 892px) 100vw, 892px\" \/><\/figure>\n\n\n\n<p>The new 9th edition of the best-selling text Services Marketing: People, Technology, Strategy by Jochen Wirtz and Christopher Lovelock has been published. \u00a0In addition to adding key articles from the service community across all chapters, newly introduced topics include (1) service robots, AI, and intelligent automation, (2) P2P platforms and digital platform services, and (3) cost-effective service excellence. \u00a0Pictorial overviews of all 15 chapters, bullet point chapter summaries, and the new research that was integrated (see endnotes at each chapter) can be downloaded from ResearchGate \u2013<a href=\"https:\/\/www.researchgate.net\/publication\/348960657_Services_Marketing_People_Technology_Strategy_9th_edition\">https:\/\/www.researchgate.net\/publication\/348960657_Services_Marketing_People_Technology_Strategy_9th_edition<\/a>.<\/p>\n\n\n\n<p>The 9<sup>th<\/sup>&nbsp;edition has hyperlinked\/QR Code-linked videos for key topics. &nbsp;These videos can be streamed from YouTube (<a href=\"https:\/\/www.youtube.com\/c\/ProfessorJochenWirtz\">https:\/\/www.youtube.com\/c\/ProfessorJochenWirtz<\/a>)&nbsp;or downloaded from the instructor resources website.&nbsp;<\/p>\n\n\n\n<p>If you teach service topics and would like to download the videos and\/or receive a desk review copy of the new edition, email Jochen at&nbsp;<a href=\"mailto:jochen@nus.edu.sg\">jochen@nus.edu.sg<\/a>.&nbsp; He\u2019d love to hear from you.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2021\/11\/Services-Marketing-People-Technology-Strategy-9th-edition-eFlyer-lgt-1.pdf\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2021\/11\/Services-Marketing-People-Technology-Strategy-9th-edition-eFlyer-lgt-724x1024.jpg\" alt=\"\" class=\"wp-image-11479\" srcset=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2021\/11\/Services-Marketing-People-Technology-Strategy-9th-edition-eFlyer-lgt-724x1024.jpg 724w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2021\/11\/Services-Marketing-People-Technology-Strategy-9th-edition-eFlyer-lgt-212x300.jpg 212w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2021\/11\/Services-Marketing-People-Technology-Strategy-9th-edition-eFlyer-lgt-768x1086.jpg 768w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2021\/11\/Services-Marketing-People-Technology-Strategy-9th-edition-eFlyer-lgt-1086x1536.jpg 1086w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2021\/11\/Services-Marketing-People-Technology-Strategy-9th-edition-eFlyer-lgt.jpg 1240w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The new 9th edition of the best-selling text Services Marketing: People, Technology, Strategy by Jochen Wirtz and Christopher Lovelock has been published. \u00a0In addition to adding key articles from the service community across all chapters, newly introduced topics include (1) service robots, AI, and intelligent automation, (2) P2P platforms and digital platform services, and (3) [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,10],"tags":[],"_links":{"self":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/11477"}],"collection":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/comments?post=11477"}],"version-history":[{"count":2,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/11477\/revisions"}],"predecessor-version":[{"id":11482,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/11477\/revisions\/11482"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/media\/11478"}],"wp:attachment":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/media?parent=11477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/categories?post=11477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/tags?post=11477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}