{"id":10483,"date":"2021-01-23T12:45:48","date_gmt":"2021-01-23T17:45:48","guid":{"rendered":"https:\/\/www.servsig.org\/wordpress\/?p=10483"},"modified":"2021-05-26T23:46:40","modified_gmt":"2021-05-27T03:46:40","slug":"cfp-jim-customer-engagement-in-international-markets","status":"publish","type":"post","link":"https:\/\/www.servsig.org\/wordpress\/2021\/01\/cfp-jim-customer-engagement-in-international-markets\/","title":{"rendered":"CfP JIM: Customer Engagement in International Markets"},"content":{"rendered":"\n
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Special Issue in Journal of International Marketing<\/em><\/p>\n\n\n\n

Customer Engagement in International Markets<\/strong><\/p>\n\n\n\n

Guest Editors: Roy S., Hammedi W., Hewett K. & Hollebeek L.<\/p>\n\n\n\n

New Deadline for submissions: 30 Sep 2021<\/strong>

<\/p>\n\n\n\n

Call for Paper<\/strong>
In the last decade, customer engagement (CE), defined as customers\u2019 investment of operant\/operand resources in their brand interactions (Hollebeek, Srivastava, and Chen 2019; Kumar et al. 2019), has experienced surging research interest. Although CE is argued to yield significant organizational benefits, including elevated sales, share of wallet, referrals, and profitability (Brodie et al. 2011), and empirical evidence corroborates that superior performance outcomes accrue to highly engaged customers for both offline (Kumar and Pansari 2016) and digital (Meire et al. 2019) CE activities, scholarly insight regarding CE and its dynamics and potential contingencies in international markets remains tenuous (Christofi et al. 2018).<\/p>\n\n\n\n

That is, while most existing research addresses CE in particular domestic or local market conditions, the reported findings may lack generalizability in and across international markets, revealing an important research gap. For example, Gupta, Pansari, and Kumar (2018, p. 16) posit that \u201cthe positive association between customer experience and satisfaction is enhanced in collectivistic (vs. individualistic) culture[s],\u201d thus revealing important CE-based differences across markets. Similarly, Hollebeek (2018, p. 46) postulates that \u201cconsumers displaying mostly individualist (collectivist) traits will focus their cognitive CE more on individual brand interaction attributes (holistic brand interactions) than consumers exhibiting mostly collectivist (individualist) traits,\u201d corroborating the existence of differing cross-cultural CE dynamics. <\/p>\n\n\n\n

Different market environments exhibit unique characteristics in terms of culture, GDP, living standards, regulation, socioeconomic systems, purchase behaviors, and so on (Burgess and Steenkamp 2006), thus differentially shaping cross-market CE. That is, customers\u2019 cross-cultural engagement styles or their \u201cmotivationally driven disposition to think, feel, act, and relate to others in a certain manner characteristic of their specific individual \u2026 traits in brand interactions\u201d are likely to differ across markets (Hollebeek 2018, p. 46). Moreover, firms\u2019 CE-cultivating strategies may differ in line with prevailing institutional or infrastructure conditions. For example, Kumar and Pansari (2016) find that economic growth, which they argue will affect consumer budgets, has a positive impact on CE. Furthermore, the lack of trust-enhancing infrastructure and well-functioning regulatory institutions in emerging markets can affect consumer trust and CE (Jaiswal et al. 2018).<\/p>\n\n\n\n

Drawing on these observed gaps, in this special issue we call for the further contextualization of CE research across international markets (Tsang and Kwan 1999), which refers to the process of \u201cincorporating the context in describing, understanding, and theorizing about phenomena within it\u201d (Tsui 2006, p. 2). We welcome conceptual, methodological, qualitative, or quantitative contributions that offer insight in this area. <\/p>\n\n\n\n

Themes of the special issue<\/strong>
Special issue papers may focus on topics including, but not limited to, the following:
– To what extent do existing CE-based findings hold up in or across international marketing contexts?
– How do cross-cultural characteristics affect CE in or across particular market-based scenarios?
– How does customer trust\/relational behavior affect cross-market CE (or vice versa; Hewett and Bearden 2001)?
– Which entry strategies are most conducive in markets characterized by different CE styles (Onamusi 2020)?
– To what extent does culture affect customer-to-customer interactions in international market contexts (e.g., online brand communities, social media; Kim, Moon, and Iaccobucci 2019)?
– How does product\/service standardization influence CE in or across particular markets?
– How does different countries\u2019 technological infrastructure and\/or usage affect online CE?
– How do consumers engage with particular brands in the company\u2019s home market (vs. particular host markets)?
– (How) does customer ethnocentrism affect CE with local\/domestic (vs. foreign-made) products or brands?
– How do multinational corporations (vs. born global companies) develop CE in particular markets?
– Which international market research best practices help advance insight into CE with specific brands, products, or firms in or across particular markets?
– How do differing national characteristics (e.g., literacy rates, technology access, GDP) affect CE across markets?
– What is the role of institutional or other national (e.g., regulatory, political, administrative, knowledge-based, global connectedness) factors or conditions (Berry, Guillen, and Zhou 2010) in firms\u2019 abilities to develop and benefit from CE?
– Which cultural model(s) best explain or predict CE\u2019s development across international markets?
– What are CE\u2019s key cross-border characteristics and dynamics, both during and after COVID-19?
– How has the pandemic affected the use of (smart) technology across international markets, and what is its impact on CE?<\/p>\n\n\n\n

All manuscripts must conform to JIM<\/em>\u2019s author guidelines<\/a>. Manuscripts must be submitted through the JIM<\/em>\u2019s Manuscript Central website<\/a>. When submitting your manuscript, please indicate that your submission is to the special issue entitled \u201cCustomer Engagement in International Markets.\u201d The closing date for submissions is July 30, 2021. <\/strong><\/p>\n\n\n\n

Queries can be directed at the Special Issue Guest Editors:
Linda D. Hollebeek<\/a>
Senior Associate Professor\/Full Professor of Marketing
Montpellier Business School\/Tallinn University of Technology
Wafa Hammedi<\/a>
Professor of Marketing
University of Namur
Sanjit K. Roy<\/a>
Associate Professor of Marketing
University of Western Australia
Kelly Hewett<\/a>
Reagan Professor of Business
University of Tennessee<\/p>\n\n\n\n

References and more info here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Special Issue in Journal of International Marketing Customer Engagement in International Markets Guest Editors: Roy S., Hammedi W., Hewett K. & Hollebeek L. New Deadline for submissions: 30 Sep 2021 Call for PaperIn the last decade, customer engagement (CE), defined as customers\u2019 investment of operant\/operand resources in their brand interactions (Hollebeek, Srivastava, and Chen 2019; […]<\/p>\n","protected":false},"author":12,"featured_media":10485,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,10],"tags":[178,551,825,557],"_links":{"self":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/10483"}],"collection":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/comments?post=10483"}],"version-history":[{"count":4,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/10483\/revisions"}],"predecessor-version":[{"id":10976,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/10483\/revisions\/10976"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/media\/10485"}],"wp:attachment":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/media?parent=10483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/categories?post=10483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/tags?post=10483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}