{"id":11461,"date":"2021-11-11T21:41:49","date_gmt":"2021-11-12T02:41:49","guid":{"rendered":"https:\/\/www.servsig.org\/wordpress\/?page_id=11461"},"modified":"2025-08-06T23:30:42","modified_gmt":"2025-08-07T03:30:42","slug":"textbook-resources","status":"publish","type":"page","link":"https:\/\/www.servsig.org\/wordpress\/teaching\/textbook-resources\/","title":{"rendered":"Textbook Resources"},"content":{"rendered":"\n<p>Based on the syllabi of our members we have collated a list of the most common textbooks used for instruction. We further added research handbooks that offer insights on new topics. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Current Textbooks<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/04\/1260260526.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"507\" src=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/04\/1260260526.webp\" alt=\"\" class=\"wp-image-14678\" style=\"width:263px;height:auto\" srcset=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/04\/1260260526.webp 400w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/04\/1260260526-237x300.webp 237w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><figcaption class=\"wp-element-caption\">2024, <a href=\"https:\/\/www.mheducation.com\/highered\/product\/Services-Marketing-Integrating-Customer-Focus-Across-the-Firm-Zeithaml.html\">Website<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/03\/KandampullySolnet_Service-Management-2024-resized.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"550\" src=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/03\/KandampullySolnet_Service-Management-2024-resized.jpg\" alt=\"\" class=\"wp-image-14493\" srcset=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/03\/KandampullySolnet_Service-Management-2024-resized.jpg 450w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/03\/KandampullySolnet_Service-Management-2024-resized-245x300.jpg 245w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/a><figcaption class=\"wp-element-caption\">2024, <a href=\"https:\/\/www.routledge.com\/Service-Management-and-Marketing-Principles-Competing-in-the-Service-Economy\/Kandampully-Solnet\/p\/book\/9781032749655\" target=\"_blank\" rel=\"noreferrer noopener\">Website<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"550\" src=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/03\/Bordoloi-et-al_Service-Management_2022_10e.jpeg\" alt=\"\" class=\"wp-image-14491\" srcset=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/03\/Bordoloi-et-al_Service-Management_2022_10e.jpeg 450w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/03\/Bordoloi-et-al_Service-Management_2022_10e-245x300.jpeg 245w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><figcaption class=\"wp-element-caption\">2023, <a aria-label=\"Website (opens in a new tab)\" href=\"https:\/\/www.mheducation.com\/highered\/product\/services-marketing-integrating-customer-focus-across-firm-zeithaml-bitner\/M9781260260526.html\" target=\"_blank\" rel=\"noreferrer noopener\">Website<\/a><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/03\/Hoffman_Services-Marketing_2023_6e.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"550\" src=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/03\/Hoffman_Services-Marketing_2023_6e.jpg\" alt=\"\" class=\"wp-image-14490\" srcset=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/03\/Hoffman_Services-Marketing_2023_6e.jpg 450w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/03\/Hoffman_Services-Marketing_2023_6e-245x300.jpg 245w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/a><figcaption class=\"wp-element-caption\">2023, <a aria-label=\"Website (opens in a new tab)\" href=\"https:\/\/au.cengage.com\/c\/services-marketing-concepts-44-strategies-44-cases-6e-hoffman-bateson\/9780357718308\/\" target=\"_blank\" rel=\"noreferrer noopener\">Website<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/03\/Wirtz-Essentials-of-Services-Marketing-4e.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"550\" src=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/03\/Wirtz-Essentials-of-Services-Marketing-4e.jpg\" alt=\"\" class=\"wp-image-14489\" srcset=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/03\/Wirtz-Essentials-of-Services-Marketing-4e.jpg 450w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/03\/Wirtz-Essentials-of-Services-Marketing-4e-245x300.jpg 245w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/a><figcaption class=\"wp-element-caption\">2022, <a aria-label=\"Website (opens in a new tab)\" href=\"https:\/\/www.pearson.com\/en-us\/subject-catalog\/p\/essentials-of-services-marketing\/P200000007257\/9781292425191\" target=\"_blank\" rel=\"noreferrer noopener\">Website<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.amazon.com.au\/Essentials-Services-Marketing-GLOBAL-Jochen\/dp\/1292425199\/\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"550\" src=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2023\/09\/Bordoloi-et-al_Service-Management_2022_10e.jpeg\" alt=\"\" class=\"wp-image-13144\" srcset=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2023\/09\/Bordoloi-et-al_Service-Management_2022_10e.jpeg 450w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2023\/09\/Bordoloi-et-al_Service-Management_2022_10e-245x300.jpeg 245w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/a><figcaption class=\"wp-element-caption\">2022, <a href=\"https:\/\/www.mheducation.com\/highered\/product\/service-management-operations-strategy-information-technology-fitzsimmons-fitzsimmons\/M9781264098354.html\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Website (opens in a new tab)\">Website<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/03\/Wirtz-Services-Marketing-9e.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"550\" src=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/03\/Wirtz-Services-Marketing-9e.jpg\" alt=\"\" class=\"wp-image-14488\" srcset=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/03\/Wirtz-Services-Marketing-9e.jpg 450w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/03\/Wirtz-Services-Marketing-9e-245x300.jpg 245w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/a><figcaption class=\"wp-element-caption\">2021, <a aria-label=\"Website (opens in a new tab)\" href=\"https:\/\/www.worldscientific.com\/worldscibooks\/10.1142\/y0024#t=aboutBook\" target=\"_blank\" rel=\"noreferrer noopener\">Website<\/a><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Older Textbooks <\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"550\" src=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2023\/09\/Bordoloi-et-al_Service-Management_2018_9e.jpeg\" alt=\"\" class=\"wp-image-13131\" srcset=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2023\/09\/Bordoloi-et-al_Service-Management_2018_9e.jpeg 450w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2023\/09\/Bordoloi-et-al_Service-Management_2018_9e-245x300.jpeg 245w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><figcaption class=\"wp-element-caption\">2018, <a href=\"https:\/\/www.amazon.com.au\/Service-Management-Operations-Strategy-I\/dp\/1259784630\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Website (opens in a new tab)\">Website<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"550\" src=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2023\/09\/Hoffman_Services-Marketing_2016_5e.jpeg\" alt=\"\" class=\"wp-image-13132\" srcset=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2023\/09\/Hoffman_Services-Marketing_2016_5e.jpeg 450w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2023\/09\/Hoffman_Services-Marketing_2016_5e-245x300.jpeg 245w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><figcaption class=\"wp-element-caption\">2016, <a href=\"https:\/\/www.amazon.com.au\/Services-Marketing-Concepts-Strategies-Cases\/dp\/1285429788\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Website (opens in a new tab)\">Website<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"550\" src=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2023\/09\/Palmer-Principles-of-Services-Marketing-7e.jpg\" alt=\"\" class=\"wp-image-13129\" srcset=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2023\/09\/Palmer-Principles-of-Services-Marketing-7e.jpg 450w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2023\/09\/Palmer-Principles-of-Services-Marketing-7e-245x300.jpg 245w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><figcaption class=\"wp-element-caption\">2014, <a href=\"https:\/\/www.amazon.com.au\/Principles-Services-Marketing-Adrian-Palmer\/dp\/0077152344\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Website (opens in a new tab)\">Website<\/a><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2021\/11\/Hoffman-Services-Marketing-5e.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"550\" src=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2023\/09\/Fisk-et-al-Serving-Customers.jpg\" alt=\"\" class=\"wp-image-13130\" srcset=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2023\/09\/Fisk-et-al-Serving-Customers.jpg 450w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2023\/09\/Fisk-et-al-Serving-Customers-245x300.jpg 245w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/a><figcaption class=\"wp-element-caption\">2013, <a href=\"https:\/\/www.amazon.com.au\/Serving-Customers-Raymond-P-Fisk\/dp\/0734610998\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Website (opens in a new tab)\">Website<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"550\" src=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2022\/06\/Kasper-et-al-Services-Marketing-Management-2e.jpg\" alt=\"\" class=\"wp-image-11908\" srcset=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2022\/06\/Kasper-et-al-Services-Marketing-Management-2e.jpg 450w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2022\/06\/Kasper-et-al-Services-Marketing-Management-2e-245x300.jpg 245w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><figcaption class=\"wp-element-caption\">2006, <a rel=\"noreferrer noopener\" aria-label=\"Website (opens in a new tab)\" href=\"https:\/\/www.amazon.com.au\/Services-Marketing-Management-Strategic-Perspective\/dp\/0470091169\/\" target=\"_blank\">Website<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">German Textbooks <\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/03\/Klein_DLM-2024.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"600\" src=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/03\/Klein_DLM-2024.jpg\" alt=\"\" class=\"wp-image-14500\" srcset=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/03\/Klein_DLM-2024.jpg 450w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/03\/Klein_DLM-2024-225x300.jpg 225w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/a><figcaption class=\"wp-element-caption\">2024, <a href=\"https:\/\/www.degruyter.com\/document\/doi\/10.1515\/9783110620443\/html\" target=\"_blank\" rel=\"noreferrer noopener\">Website<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/03\/Haller_DLM-9e-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"600\" src=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/03\/Haller_DLM-9e-1.jpg\" alt=\"\" class=\"wp-image-14501\" srcset=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/03\/Haller_DLM-9e-1.jpg 450w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/03\/Haller_DLM-9e-1-225x300.jpg 225w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/a><figcaption class=\"wp-element-caption\">2022, <a aria-label=\"Website (opens in a new tab)\" href=\"https:\/\/link.springer.com\/book\/9783658368098\" target=\"_blank\" rel=\"noreferrer noopener\">Website<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/03\/Bruhn_Handbuch-DLM-2019-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"600\" src=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/03\/Bruhn_Handbuch-DLM-2019-1.jpg\" alt=\"\" class=\"wp-image-14502\" srcset=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/03\/Bruhn_Handbuch-DLM-2019-1.jpg 450w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/03\/Bruhn_Handbuch-DLM-2019-1-225x300.jpg 225w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/a><figcaption class=\"wp-element-caption\">2019, <a href=\"https:\/\/link.springer.com\/book\/10.1007\/978-3-658-17233-6\" target=\"_blank\" rel=\"noreferrer noopener\">Website<\/a><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/03\/Bruhn_Internationales-DLM-2016-resized-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"600\" src=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/03\/Bruhn_Internationales-DLM-2016-resized-1.jpg\" alt=\"\" class=\"wp-image-14503\" srcset=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/03\/Bruhn_Internationales-DLM-2016-resized-1.jpg 450w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/03\/Bruhn_Internationales-DLM-2016-resized-1-225x300.jpg 225w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/a><figcaption class=\"wp-element-caption\">2016, <a href=\"https:\/\/shop.kohlhammer.de\/internationales-dienstleistungsmarketing-21135.html#147=11\" target=\"_blank\" rel=\"noreferrer noopener\">Website<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Research Handbooks <\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/03\/KristenssonWitell-2025.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"550\" src=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/03\/KristenssonWitell-2025.jpg\" alt=\"\" class=\"wp-image-14510\" srcset=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/03\/KristenssonWitell-2025.jpg 450w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/03\/KristenssonWitell-2025-245x300.jpg 245w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/a><figcaption class=\"wp-element-caption\">2025, <a href=\"https:\/\/www.e-elgar.com\/shop\/gbp\/handbook-of-service-experience-9781035300181.html\" target=\"_blank\" rel=\"noreferrer noopener\">Website<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/03\/Elgar-Encyclopedia-of-Services-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"550\" src=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/03\/Elgar-Encyclopedia-of-Services-1.jpg\" alt=\"\" class=\"wp-image-14509\" srcset=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/03\/Elgar-Encyclopedia-of-Services-1.jpg 450w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/03\/Elgar-Encyclopedia-of-Services-1-245x300.jpg 245w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/a><figcaption class=\"wp-element-caption\">2023, <a aria-label=\"Website (opens in a new tab)\" href=\"https:\/\/www.e-elgar.com\/shop\/gbp\/elgar-encyclopedia-of-services-9781802202588.html\" target=\"_blank\" rel=\"noreferrer noopener\">Website<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/03\/Research-Handbook-on-Services-Management-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"550\" src=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/03\/Research-Handbook-on-Services-Management-1.jpg\" alt=\"\" class=\"wp-image-14508\" srcset=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/03\/Research-Handbook-on-Services-Management-1.jpg 450w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/03\/Research-Handbook-on-Services-Management-1-245x300.jpg 245w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/a><figcaption class=\"wp-element-caption\">2022, <a aria-label=\"Website (opens in a new tab)\" href=\"https:\/\/www.e-elgar.com\/shop\/gbp\/research-handbook-on-services-management-9781800375642.html\" target=\"_blank\" rel=\"noreferrer noopener\">Website<\/a><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/03\/Handbook-of-Service-Science-2-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"550\" src=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/03\/Handbook-of-Service-Science-2-1.jpg\" alt=\"\" class=\"wp-image-14507\" srcset=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/03\/Handbook-of-Service-Science-2-1.jpg 450w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2025\/03\/Handbook-of-Service-Science-2-1-245x300.jpg 245w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/a><figcaption class=\"wp-element-caption\">2019, <a aria-label=\"Website (opens in a new tab)\" href=\"https:\/\/link.springer.com\/book\/10.1007\/978-3-319-98512-1\" target=\"_blank\" rel=\"noreferrer noopener\">Website<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Based on the syllabi of our members we have collated a list of the most common textbooks used for instruction. We further added research handbooks that offer insights on new topics. Current Textbooks Older Textbooks German Textbooks Research Handbooks<\/p>\n","protected":false},"author":13,"featured_media":0,"parent":24,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/pages\/11461"}],"collection":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/comments?post=11461"}],"version-history":[{"count":27,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/pages\/11461\/revisions"}],"predecessor-version":[{"id":14948,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/pages\/11461\/revisions\/14948"}],"up":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/pages\/24"}],"wp:attachment":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/media?parent=11461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}