The AMA is working with EBSCO, Sheth Foundation, and the Responsible Research for Business and Management (RRBM) network to offer an award for published papers that promote responsible research in Marketing that exemplify the 7 principles of responsible research as outlined by the RRBM Network.

The purpose of this award is to recognize already-published responsible research in marketing where responsible research is defined as work that produces both useful and credible knowledge.
Useful knowledge addresses important social challenges and provides meaningful implications that have the potential to inform policies and practices. Findings and insights from useful research will have implications beyond what is good for the financial performance of firms and will have wider societal implications beyond that of the particular consumer group, firm, or employee group studied.
Credible knowledge refers to the reliability and validity or trustworthiness of the findings, in either inductive or deductive work, using either qualitative or quantitative data, or both.

Nomination Deadline: 5 January 2024

Examples of topics might include: societal benefits of corporate social responsibility initiatives; responsible marketing of potentially harmful products/services; improving public health by addressing chronic disease, including obesity; responsible marketing to vulnerable consumer segments; promoting the financial well-being of at-risk consumers; improving consumer privacy protection; and increasing access to quality healthcare.

Learn more here.

Previous Winners


– Karen Page Winterich, Gergana Y. Nenkov, and Gabriel E. Gonzales, “Knowing What It Makes: How Product Transformation Salience Increases Recycling”, Journal of Marketing
– Guillaume D. Johnson, Kevin D. Thomas, Anthony Kwame Harrison, and Sonya A. Grier, Race in the Marketplace, Palgrave Macmillan
– Adrian F. Ward, Kristen Duke, Ayelet Gneezy, and Maarten W. Bos, “Brain Drain: The Mere Presence of One’s Own Smartphone Reduces Available Cognitive Capacity”, Journal of the Association for Consumer Research
– Adrian R. Camilleri, Richard P. Larrick, Shajuti Hossain, and Dalia Patino-Echeverri, “Consumers underestimate the emissions associated with food but are aided by labels”, Nature Climate Change
– Katherine White, Rishad Habib, and David J. Hardisty, “How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework”, Journal of Marketing
– Martin Mende, Linda Court Salisbury, Gergana Y. Nenkov, and Maura L. Scott, “Improving Financial Inclusion through Communal Financial Orientation: How Financial Service Providers Can Better Engage Consumers in Banking Deserts”, Journal of Consumer Psychology


– Leonard L. Berry, Tracey S. Danaher, Dan Beckham, Rana L.A. Awdish, and Kedar S. Mate, “When Patients and Their Families Feel Like Hostages to Health Care”, Mayo Clinic Proceedings
– Stacey Menzel Baker and Courtney Nations Baker, “The Bounce in Our Steps from Shared Material Resources in Cultural Trauma and Recovery”, Journal of the Association for Consumer Research
– Ronald Paul Hill, Daniel Cunningham, and Gramercy Gentlemen, “Dehumanization and Restriction inside a Maximum Security Prison: Novel Insights about Consumer Acquisition and Ownership”, Journal of the Association for Consumer Research
– Benét DeBerry-Spence, Akon E. Ekpo, and Daniel Hogan, “Mobile Phone Visual Ethnography (MpVE): Bridging Transformative Photography and Mobile Phone Ethnography”, Journal of Public Policy & Marketing
– Christopher Berry, Scot Burton, Elizabeth Howlett, and Christopher L. Newman, “Understanding the Calorie Labeling Paradox in Chain Restaurants: Why Menu Calorie Labeling Alone May Not Affect Average Calories Ordered”, Journal of Public Policy & Marketing


– Sterling A. Bone, Glenn L Christensen, and Jerome D Williams, “Rejected, Shackled, and Alone: The Experience of Systemic Restricted Consumer Choice among Minority Entrepreneur Consumers”, Journal of Consumer Research
– Jesse R. Catlin, Cornelia (Connie) Pechmann, and Eric P. Brass, “Dangerous Double Dosing: How Naive Beliefs Can Contribute to Unintentional Overdose with Over-the-Counter Drugs”, Journal of Public Policy & Marketing
– Steve Baron, Anthony Patterson, Roger Maull, and Gary Warnaby, “Feed People First: A Service Ecosystem Perspective on Innovative Food Waste Reduction”, Journal of Service Research
– Sonya A. Grier and Vanessa G. Perry, “Dog Parks and Coffee Shops: Faux Diversity and Consumption in Gentrifying Neighborhoods”, Journal of Public Policy & Marketing
– Sachin Gupta, Omkar D. Palsule-Desai, C. Gnanasekaran, and Thulasiraj Ravilla, “Spillover Effects of Mission Activities on Revenues in Nonprofit Health Care: The Case of Aravind Eye Hospitals, India”, Journal of Marketing Research
– Gordon T. Kraft-Todd, Bryan Bollinger, Kenneth Gillingham, Stefan Lamp & David G. Rand, “Credibility-Enhancing Displays Promote the Provision of Non-normative Public Goods”, Nature
– Cait Lamberton, “A Spoonful of Choice: How Allocation Increases Satisfaction with Tax Payments”, Journal of Public Policy & Marketing
– Mary Steffel, Elanor F. Williams, and Ruth Pogacar, “Ethically Deployed Defaults: Transparency and Consumer Protection through Disclosure and Preference Articulation”, Journal of Marketing Research
– Karen Page Winterich, Rebecca Walker Reczek, and Julie R. Irwin, “Keeping the Memory but Not the Possession: Memory Preservation Mitigates Identity Loss from Product Disposition”, Journal of Marketing