The Services Special Interest Group (SERVSIG) of the American Marketing Association (AMA) is pleased to announce the 28th Annual SERVSIG Doctoral Consortium, preceding the Frontiers in Service Conference, hosted by Babson College (in Wellesley, MA) on 22-23 June 2022.

Extended deadline: 1 May 2022.

The consortium is designed to help doctoral students and new faculty succeed in their careers. By promoting an intimate and collegial atmosphere, the consortium provides a special opportunity for participants to interact with leading service scholars. ​

We invite PhD students at all levels and early career stage faculty to register for the consortium. We highly encourage all attendees to participate in the Research Breakout Sessions to discuss his or her research projects with international scholars who share complimentary interests. We look forward to seeing you in Boston!


The consortium will begin with a welcome reception on Wednesday, June 22nd — “Not your typical conference dinner” We’re going candlepin bowling! We’re eating flatbread! We’ll have a ball (pun intended)! 

The consortium will continue with full day sessions on Thursday, June 23rd at Babson College:
– Session 1: How to be a GREAT doctoral student, coauthor, & peer-reviewer (Martin Mende, Lane Peterson, Stephanie Noble, & Dhruv Grewal)
– Session 2: Identifying great ideas & avoiding common mistakes (Mike Brady)
– Session 3: Marketing Science Institute (Barbara Kahn)
– Session 4: Mini Research Workshop
– Session 5 (break-out): Virtual & Live Research Mentoring

Registration & Important Dates

Doctoral Consortium participants must first register for the Frontiers in Services Conference in order to participate in this event. To register, please clearly indicate on the registration form that you plan to participate in the Doctoral Consortium. Importantly, if you would like to participate in the breakout sessions at the Consortium, you will have to submit a short summary (2-4 pages) of your research before May 1st, 2022. Indicate on the registration form that you would like to participate in the Doctoral Consortium.

In your submission please share the following information (to the extent that you can):
1) Your primary research question,
2) Why is it important to study,
3) Applicable theory, and
4) Details on data analyzed or that you plan to collect, methodological approach, a rough time line for your planned studies.
Depending on your stage of your doctoral you can choose to share information on a paper, an overview of your whole thesis, or both. 

Full information available here.

Consortium Co-chairs:
– Nicole Hartley (University of Queensland)
– Stacey Robinson (University of Alabama)