Sabine Benoit, Sonja Klose, Jochen Wirtz, Tor Andreassen, and Tim Keiningham created a video based on their JoSM article “Bridging the Data Divide. (Highly Commended Paper from the 2019 Robert Johnston Award).

In the video, they provide tips to close the gap between business and scholarly research through recommendations so that academics leverage the potential of corporate data for research purposes, and that managers leverage research results for their business.