In our series “Your path into service” we ask this time, Parsu Parasuraman, how he got into service research.

Parsu Parasuraman was the James W. McLamore Chair in Marketing at the University of Miami and is currently the Pro-Chancellor (academics), Vijaybhoomi University, Greater Mumbai, India. He is co-author of many famous service concepts like SERVQUAL, Gap Model, Technological Readiness Index, the zone of tolerance, and more.

It is always interesting to see how different the backgrounds of our community members are.