The Center for Services Management: Focus on Silk Road Service is pleased to provide service instructors with chapter slides and a sample undergraduate syllabus that uses Services Marketing 5th edition Concepts, Strategies, & Cases by Hoffman & Bateson (ISBN 9781285429786). The Center for Services Management is proud of our commitment to helping business educators throughout Central Asia develop their services marketing courses. We are here to help colleagues with their curriculum materials. Together, we will improve service education throughout Central Asia. All slides have open access photos. Feel free to use them in any manner. Let’s bring quality to service education.

The Center for Services Management located at Tashkent State University of Economics serves academics, business organizations, and public policy that focuses on developing services industries. Currently, the Center for Services Management is a collaboration of academics from Tashkent State University of Economics (Dr. Aziz Bobojonov), Silk Road University (Dr. Farhoud Tursunov), and the University of South Carolina (Dr. Mark Rosenbaum).

For nearly 1,000 years, Uzbekistan was a hub of commerce on the famed Silk Road. The country welcomed travelers as they sojourned along the lands stretching from Europe to Asia. Great cities such as Tashkent, Samarkand, and Bukhara were built on the country’s ability to provide travelers with high quality services. Silk Road Service was known throughout the world of being welcoming to all visitors. The Center for Services Management is dedicated to reviving Uzbekistan’s role in service industries and to promoting research, consulting, and educational services and the development of service systems throughout Central Asia. #silkroadservice is our commitment to fostering Uzbekistan’s contemporary service economy. The future of Central Asia economies depends on the development of service industries and we must work together to build the next generation of service managers, researchers, and leaders.

The Center’s Five Pillars
– Professor/Instructor and Doctoral Student Development: build on education curriculum development.
– Engage in, and promote, contemporary, relevant, and rigorous service research. Connect and facilitate productive relationships among academic, industry and societal leaders to advance the theory and practice of service: a foundation of solving real-world problems.
– Enhance service education at undergraduate, graduate, and vocational programs: a foundation of developing a skilled workforce with academic and corporate partners.
– Promote service research/best practices via a CSM website.
– Conduct policy research/needs assessment in all service industries including government services, hospitality/tourism, food/beverage/culinary, health care, Internet/social media, insurance, transportation, entertainment, retail/Internet commerce: a foundation that anticipates consumers’ needs and strives to increase individual, communal, and national well-being through services, service providers, and service systems.

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