27th International Colloquium on Relationship Marketing
September 15-18, 2020
DeMontfort University, Leicester, UK
Deadline (extended abstract, poster and panel proposal): April 10, 2020
The 27th Annual International Colloquium on Relationship Marketing will be co-hosted by De Montfort University’s Institute of Creative Technologies and Leicester Business School — representing the University’s commitment to interdisciplinary research collaboration. The conference will focus on the theme, “Relationship Marketing and Technology: A Love Hate Relationship?” The programme will include a two-day full Academic Colloquium and a Business Day bridging the gap between Academia and Practice.
Contributions are invited exploring the roles of technologies in relationship marketing in contemporary business and society. Submissions from multi-disciplinary perspectives are especially welcome and those which demonstrate engagement with stakeholders across the public, private and third sectors.
Potential topics
– Interdisciplinary perspectives of relationship marketing (RM), eg., technologies and database/direct marketing marketing, services and technologies, customer relationships and technologies
– Customer base and network-based relationship marketing
– Management interdependencies between business actors (stakeholders) and customers
– Applications of contemporary technologies such as AIs, 5G, mobile-wearables, cryptos, blockchain, games, immersives, and many others
– Firm practice and customer demand on customised experience as a driving force in relationship management
– Technologies impacts eg., evolving and new channels, new ways of interacting, changing roles of data, automation and artificial intelligence, new types of services intervening in supply chains
– Contemporary issues for RM
– How the fundamental concepts of RM are evolving and adapting to reflect the influence of contemporary technologies
– Relevant theories that emerge for evolution of RM at both market-based and network-based levels
– How RM should be supported as a disciplinary field of interest
– Past, present and future perspectives of roles of technologies for/in RM
– Customer/stakeholder perspectives
– Value co-creation and RM
– Value and measurement of RM
– Sustainability, ethics and society for RM
– CSR in the age of advancing technologies for RM
– RM and well-being
– Challenges and opportunities in the sharing economy
– New and emerging business models
Deadline
Please submit an Extended Abstract or a proposal for a Debate, Panel discussion or Poster presentation by Friday 10th April 2020 via email to Tracy Harwood (tharwood@dmu.ac.uk)
Extended Abstract (Paper Submission)
Please submit an Extended Abstract, between 1,000 and 2,000 words, excluding title page (with title, keywords, and structured abstract), tables and references.
The title page should not exceed 250 words and should include a title, at least three keywords to describe the topic and methods of your submission and a structured abstract.
The structured abstract should indicate the following: purpose (mandatory), design / methodology / approach (mandatory), findings (mandatory), research limitations / implications (if applicable), practical implications (if applicable), social implications (if applicable), originality / value (mandatory).
The main text should be between 1,000 and 2,000 words excluding the title page and reference list.
At the end of the abstract, a reference list in alphabetical order should be provided. References to other publications must be in Harvard style.
No author details should be given in the extended abstract. Author details will only be provided through the submission process on the colloquium website.
Poster presentation
Size of A2 poster (420 x 594 mm).
A clear indication of research purpose, major results, implications, and key references to be provided.
Debates & Panel discussions
Submissions for Debates and Panel discussions should have a maximum of 1,000 words and include a rationale, outline, panel, and/or participants.
Please inform us in case of the need for any additional technical equipment for your session, please attach any extended abstracts for individual authors to the proposal or session description.
Notice
Authors of accepted papers may decide whether the extended or the structured abstract will be published in the colloquium proceedings.
Co-Chairs
Tracy Harwood and Suha Omar (DeMontfort University)
More info here.
