SERVSIG’s Got Talent: Showcasing the Next Generation of Service Scholars
Guest Article by Martin Mende, Session Chair and SERVSIG Program Officer, Associate Professor of Marketing (Florida State University).
Summer AMA in Chicago was a great conference and SERVSIG hosted the inaugural “SERVSIGs Got Talent” Session! This session featured doctoral students working on a variety of service-related topics and using a diverse set of research methods. Seven doctoral students, from North America and Europe, presented their research in ‘Lightning Talk’ format.
Presenters included:
— Riley T. Krotz, University of Tennessee (U.S.): Happy and Indebted Frontline Employees: The Free Food Effect.
— Daniel J. Finkenstadt, UNC Chapel Hill (U.S.): What is High Quality Service in a Business-to-Government (B2G) Context?
— Ben Lee, Indiana University (U.S.): How Value Offerings Characteristics Impact the Level and Value of Brand Equity?
— Valeriia Chernikova, Hanken School of Economics (Finland): Usage of Unstructured Data in Marketing Decision Making.
— Smaraki Mohanty, Binghamton University, SUNY (U.S.): Mistake by Machine: Bias towards Human in Service Failure.
— Kerry T. Manis, Texas Tech University (U.S.): Making Services More (Artificially) Intelligent: Investigating the Role of AI in Services — Competitive Advantage or Core Rigidity?
— Karim Sidaoui, University of Manchester (UK): Using Artificial Intelligence to Better Understand Customer Experience.
SERVSIG thought leaders (e.g., Ming-Hui Huang, Mike Brady, Anders Gustafsson, and Sertan Kabadayi) provided the students with constructive feedback and we had a great and fun session… as you might also see from our group photo.
The future is bright because SERVSIG’s Got Talent!
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The call for SERVSIG’s Got Talent 2019 was announced earlier this year here.
