SERVSIG’s Got Talent: Showcasing the Next Generation of Service Scholars
Guest Article by Martin Mende, Session Chair and SERVSIG Program Officer, Associate Professor of Marketing (Florida State University).
Summer AMA in Chicago was a great conference and SERVSIG hosted the inaugural “SERVSIGs Got Talent” Session! This session featured doctoral students working on a variety of service-related topics and using a diverse set of research methods. Seven doctoral students, from North America and Europe, presented their research in ‘Lightning Talk’ format.
— Riley T. Krotz, University of Tennessee (U.S.): Happy and Indebted Frontline Employees: The Free Food Effect.
— Daniel J. Finkenstadt, UNC Chapel Hill (U.S.): What is High Quality Service in a Business-to-Government (B2G) Context?
— Ben Lee, Indiana University (U.S.): How Value Offerings Characteristics Impact the Level and Value of Brand Equity?
— Valeriia Chernikova, Hanken School of Economics (Finland): Usage of Unstructured Data in Marketing Decision Making.
— Smaraki Mohanty, Binghamton University, SUNY (U.S.): Mistake by Machine: Bias towards Human in Service Failure.
— Kerry T. Manis, Texas Tech University (U.S.): Making Services More (Artificially) Intelligent: Investigating the Role of AI in Services — Competitive Advantage or Core Rigidity?
— Karim Sidaoui, University of Manchester (UK): Using Artificial Intelligence to Better Understand Customer Experience.
SERVSIG thought leaders (e.g., Ming-Hui Huang, Mike Brady, Anders Gustafsson, and Sertan Kabadayi) provided the students with constructive feedback and we had a great and fun session… as you might also see from our group photo.
The future is bright because SERVSIG’s Got Talent!
The call for SERVSIG’s Got Talent 2019 was announced earlier this year here.