Doctoral Course on Service and Relationship Management 2019
Hanken School of Economics, Department of Marketing
(course code 62339)
Deadline: Monday August 19, 2019
Notification of acceptance: before Friday August 23, 2019
Course aim and content
Students learn about service management and relationship oriented marketing management and research implications from them in the consumer and industrial market. Emphasis is given to familiarising the students with research publications/articles dealing with service and relationship management from different perspectives as well as analysing and discussing the evolvement and fundamental assumptions. Methodological issues are also addressed since they are closely linked to the students’ doctoral theses. The course should give a good platform to formulate research problems and it supports doctoral students’ own research.
Learning objectives
After the course you are expected to have an overview over service and relationship management research and a deeper understanding of selected core concepts and issues.
After completing this course, students shall be able to:
- analyse and synthesise core literature/concepts in service and relationship management
research, - discuss and critically evaluate academic work
- apply service and relationship management research to your own research and doctoral
thesis
Scope and language
ECTS 8, course language is English.
In-class time and venue
The course includes approximately 34 hours of class (seminar) time, divided into four full-day class meetings Monday-Tuesday September 16-17, 2019 and Monday-Tuesday-December 2-3, 2019 from about 8am-4pm, at Hanken School of Economics, Helsinki, Arkadia building ground floor.
Note that the first two in-class days are prior to CERS 25th Anniversary Event September 18.
Course faculty
Martina Čaić, assistant professor of marketing, Hanken.
Robert Ciuchita, assistant professor of marketing (tenure-track), Hanken.
Christian Grönroos, emeritus professor of marketing, Hanken.
Johanna Gummerus, associate professor of marketing (tenure-track), Hanken.
Kristina Heinonen, professor of service and relationship marketing, Hanken.
Maria Holmlund, professor of marketing, Hanken, corresponding instructor and course responsible,
maria.holmlund-rytkonen@hanken.fi, +358 40 3521 396.
Dominik Mahr, professor of digital innovation and marketing, Maastricht University.
Pia Polsa, associate professor of marketing (tenure-track), Hanken.
Anne Rindell, associate professor of marketing, Hanken.
Tore Strandvik, emeritus professor of marketing, Hanken.
Magnus Söderlund, professor of marketing, Stockholm School of Economics, and Senior Fellow,
Hanken.
Doctoral students from other universities wishing to participate are encouraged to submit an electronic application before Monday August 19 of one page to maria.holmlund-rytkonen@hanken.fi including:
- contact information (name, university, address, e-mail),
- information on the current phase of the studies (incl. number of earned study points)
- a short summary of the PhD research that indicates the area in which the research is conducted, and the key issues that are examined in more detail
- need and motive for taking part in the course
Notification of acceptance: before Friday August 23, 2019
For more information regarding the course content contact Maria Holmlund. In case needed, priority when assessing applications will be given to relevance of the course to the doctoral thesis as provided in the motivation attached to the application.
Learning method
Learning is facilitated by individual written article analyses, in-class discussion of articles as well as writing and discussing a term paper and finally submitting a learning diary.
Examination
Evaluation is based on continual assessment, a written term paper, and a learning diary. The grades for passing the course are: satisfactory, good, and excellent. Hanken external students receive course diplomas.
