Books

3rd Edition: Essentials of Services Marketing

Services dominate the expanding world economy as never before, and technology continues to evolve in dramatic ways. Established industries and their often famous and old companies decline and may even...

New Book: Service Strategy in Action

Christian Kowalkowski and Wolfgang Ulaga are delighted to announce their new book: Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business. It can be...

New Book: Total Value Development

Total Value Development How to Drive Service Innovation By Frank M Hull, Cass Business School and Fordham University Graduate School of Business-Executive Education Christopher David Storey, University of Sussex, UK...

Winning in Service Markets

Winning in Service Markets has just been published. It translates current academic knowledge on how to effectively market and manage a service business for managers and makes it accessible and actionable....

Services Marketing Cases in Emerging Markets

Sanjit Kumar Roy, Dilip S.Mutum, and Bang Nguyen have edited a Service Marketing casebook dedicated to emerging markets. The book presents unique case studies from the services sector in emerging...

New book about the Nordic School

THE NORDIC SCHOOL. SERVICE MARKETING AND MANAGEMENT FOR THE FUTURE. In 2014 CERS Centre for Relationship Marketing and Service Management celebrated its 20th anniversary. In connection with the anniversary it...

New Services Marketing: People, Technology, Strategy, 8th ed.

The new totally revised 8th edition of Services Marketing by Wirtz/Lovelock is out. Contents: Creating and marketing value in today’s increasingly service and knowledge-intensive economy requires an understanding of the...

New edition of Service Management and Marketing. Managing the Service Profit Logic

The new 4th edition of “Service Management and Marketing. Managing the Service Profit Logic” by Christian Grönroos is out. Written by a leading pioneer in the field, the revised and updated fourth edition...