The Marketing Science Institute (MSI) is pleased to announce the results of the 2017 Alden G. Clayton Doctoral Dissertation Proposal Competition. Started in 1984, this annual competition is intended to encourage doctoral work on topics of importance to the marketing community. Students submitted their dissertation proposals in August 2017, at a point when their dissertation work was no more than 50% completed.

The finalists were selected from an incredibly large number of submissions, representing an increase of nearly 50% year over year, and the pool of proposals was especially competitive. Multiple blind evaluations of each submission were solicited from outside academic experts. We are deeply grateful to the many marketing scholars who generously contributed their time to serve as reviewers.

Robert E. Sanders, The University of Chicago Booth School of Business, Reducing Retailer Food Waste through Revenue Management Advisors: Pradeep Chintagunta, Jean-Pierre Dubé, Günter Hitsch, and René Caldentey

Artem Timoshenko, MIT Sloan School of Management, Identifying Customer Needs from User-Generated Content Advisors: John R. Hauser, Duncan Simester


Ryan Dew, Columbia University, Graduate School of Business, Machine Learning Methods for Data-Driven Decisions Advisor: Asim Ansari

Ana Martinovici, Tilburg School of Economics and Management, Tilburg University, Attention, Utility, and Brand Choice Advisor: Rik Pieters

Franklin Shaddy, The University of Chicago Booth School of Business, Greater Than the Sum of the Parts: How Bundling Creates Value, Advisor: Ayelet Fishbach

Their work will be acknowledged at MSI’s Spring 2018 Trustees Meeting.

We congratulate the finalists as well as the authors and thesis chairs/advisors of the many other fine submissions received.

Carl Mela and Gordon Wyner
Marketing Science Institute