The Journal of Historical Research in Marketing has published an article about the career of Christian Grönroos as student, teacher and scholar. The article contains personal reflections in an autobiographical approach and records events and memories that might otherwise be forgotten. An article that is worth to read for every service researcher in the field.

You find the article here:
http://www.emeraldinsight.com/doi/pdfplus/10.1108/JHRM-12-2016-0028

 

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