Call for Papers: 2018 AMA Winter Academic Conference
Integrating Paradigms in a World Where Marketing is Everywhere
Submission Deadline is August 23rd, 2017
Bringing together perspectives, approaches, and even fields that are outside marketing but studying what we also study (such as computer science). Marketing touches everything these days and the marketing discipline can take more ownership of this.
This theme continues our trend of creating a “big tent” space where marketing scholars from across the discipline come together. It recognizes that marketing is both influencing (and being influenced by) a diverse set of forces from across the business world and academe. This also presents opportunities to engage the world of practice where marketing departments are taking on more complex roles and collaborations.
Service Research Track
The theme welcomes submissions on a wide range of service related and cross-functional topics, including service marketing, service management, service science, service innovation, service operations, service human resources, service information technology, technology and e-service, service design and transformative service. In particular, the theme invites submissions on topics from the following representative but not exclusive list: customer experience, service ecosystem, service innovation and technology, service leadership and culture, service recovery and complaint management, service strategy, healthcare services, financial services, social media & interactive service channels, theoretical perspectives on service, and other topics related to service. We encourage conceptual, empirical, and analytical work.
More information here