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Services Marketing Syllabi

The Services Marketing syllabi listed below have been saved in PDF format. You will need to have Adobe Acrobat Reader in order to open the PDF formatted files. If you are unable to open these files, please click on the Adobe image on the right to download the (free) Acrobat Reader software. If you would like to add your syllabus to the list, send an e-mail message to Clay Voorhees, SERVSIG Electronic Media Officer, at voorhees@bus.msu.edu.
Undergraduate Syllabi
Instructor Institution Course Number Course Title
(Date)		 Primary Textbook(s) Weeks (Sessions) PDF and/or URL 
Stacey Baker University of Wyoming MKTG 4910  Customer Experience Management
(Spring 2006)		 various  15 weeks
(30 sessions)
James Barnes Memorial University of Newfoundland Business 6230  Services Marketing
(Fall 2006)		 Zeithaml, Bitner, & Gremler (2006) 12 weeks
(24 sessions)
Sterling Bone Oklahoma State University MKTG 4773 Services Marketing
(Spring 2005)		 Lovelock & Wirtz  (2004) 15 weeks
(45 sessions)
Lynnette Brouwer University of Wisconsin-Stout SRVM 111-001 Introduction to Global Service Management
(Fall 2001)		 Berry (1995), Berry (1999) 13 weeks
(13 sessions)
Patricia Chew National University of Singapore BH3412 Services Marketing
(Spring 2004)		 Lovelock & Wirtz  (2004) 14 weeks
Mark Colgate University of Victoria COM450 Services Marketing and Management
(Spring 2005)		 Zeithaml & Bitner (2003) 13 weeks
(26 sessions)
Dwayne Gremler Bowling Green State University MKT 405  Services Marketing
(Fall 2006)		 Zeithaml, Bitner, & Gremler (2006) 15 weeks
(30 sessions)
Kevin Gwinner Kansas State University MKTIB 546 Services Marketing
(Fall 2006)		 Zeithaml, Bitner, & Gremler (2006) 16 weeks
(32 sessions)
Hans Haans Tilburg University (The Netherlands) Marketing 328245 Services Marketing
(Fall 2004)		 Zeithaml & Bitner (2003) 13 weeks
(26 sessions)
Michael Hartline Florida State University MAR 4840 Services Marketing
(Spring 2006)		 Zeithaml, Bitner, & Gremler (2006) 15 weeks
(30 sessions)
Doug Hoffman Colorado State University BK 366 Seminar in Services Marketing
(Spring 2005)		 Hoffman & Bateson (2002) 15 weeks
(30 sessions)
David Jones San Francisco State University HM 595.01 Hospitality Services Management
(Spring 2006)		 Zeithaml, Bitner, & Gremler (2006); Ilvento & Price (2004) 15 weeks
(15 sessions)
Robert Lambert Belmont University Marketing 3230 Services Marketing
(Spring 2004)		 Lovelock & Wirtz (2004) 15 weeks
(30 sessions)
Doreen Kum National University of Singapore MKT 3412A Services Marketing
(Spring 2005)		 Lovelock & Wirtz (2004) 13 weeks
(13 sessions)
John McManus Northeastern University MKT U502 Marketing in the Service Sector
(Spring 2004)		 Lovelock & Wirtz (2004) 15 weeks
(30 sessions)
Matt Meuter California State University at Chico MKTG 478 Services Marketing
(Spring 2006)		 Zeithaml, Bitner, & Gremler (2006) 16 weeks
(32 sessions)
Larry Neale University of Western Australia Marketing 311 Consumer Services and Retailing
(Second Semester 2004)		 Lovelock, Patterson, & Walker (2004) 13 weeks
(26 sessions)
Amy Ostrom Arizona State University MKT 430/
MKT 598		 Services Marketing
(Spring 2005)		 Zeithaml & Bitner (2003) 16 weeks
(16 sessions)
David Paul Monmouth University BK 498 Marketing of Services
(Summer 2001)		 Zeithaml & Bitner (2000) 6 weeks
(12 sessions)
Noel Siu Hong Kong Baptist University MKT 3860 Services Marketing
(Fall 2003)		 Lovelock, Wirtz, & Keh (2002) 13 weeks
(26 sessions)
Ragiv Surendra National University of Singapore MKT 3412 Services Marketing
(Spring 2005??)		 Lovelock, Wirtz, Keh, & Lu (2005); Zeithaml & Bitner (2003) 13 weeks
(?? sessions)
Prakash Vel University of Wollongong at Dubai MARK 470 Services Marketing
(Fall 2006)		 Zeithaml, Bitner, & Gremler (2006) 13 weeks
(19 sessions)
Jochen Wirtz National University of Singapore BZ3612 Services Marketing
(Autumn 2002)		 Lovelock, Wirtz, & Keh (2002) 15 weeks
(30 sessions)
Graduate Syllabi
Instructor Institution Course Number Course Title (Date) Primary Textbook(s) Weeks (Sessions) PDF and/or URL
Sharon Beatty University of Alabama MKT 531 Services Marketing
(Spring 2006)		 Sewell (2002); Lovelock & Wirtz (2004) 16 weeks
(16 sessions)
Leonard Berry Texas A&M University MK 673 Services Marketing
(Spring 2005)		 Berry (1995), Berry (1999) 11 weeks
(22 sessions)
Mary Jo Bitner Arizona State University MKT 591 Services Marketing and Management
(Spring 2006)		 Zeithaml, Bitner, & Gremler (2006) 8 weeks
(16 sessions)
Michael Bowers Rollins College MKT 607 Services Marketing
(Fall 2006) 		Zeithaml, Bitner, & Gremler (2006) 15 weeks
(15 sessions) 
Larry Cunningham University of Colorado at Denver MKTG 6040 Services Marketing
(Fall 2001)		 Zeithaml & Bitner (2000) 16 weeks
(16 sessions)
Ray Fisk University of New Orleans (course offered at University of Porto) ??? Services Marketing
(Spring 2006)		 Fisk, Grove, & John (2004) 2 days
(18 hours)
James Fitzsimmons University of Texas at Austin MKT 382 (and) MAN 386.1 Service Management
(Spring 2006)		 Fitzsimmons & Fitzsimmons (2006) 14 weeks
(28 sessions)
Christian Grönroos Hanken Swedish School of Economics (Helsinki, Finland) 2348 Services Management and Marketing
(Fall 2006)		 Grönroos (2000); Berry (1999) 8 weeks
(16 sessions)

Joby John

 Bentley College MK 718 Services Marketing
(Spring 2004)		 Fisk, Grove, & John (2004) 1 week
(10 sessions)
Susan Keaveney University of Colorado at Denver MKTG 6040 Services Marketing
(Fall 2006)		 Zeithaml, Bitner, & Gremler (2006) 15 weeks
(30 sessions)
Christopher Lovelock Yale School of Management MGT 853 Services Marketing: Strategies for Nonprofits and For-Profits
(Spring 2005)		 Lovelock & Wirtz (2004) 7 weeks
(13 sessions)
John McManus Northeastern University MKT G218 Marketing in the Service Sector
(Spring 2004)		 Lovelock & Wirtz (2004) 15 weeks
(30 sessions)
Lois Mohr Georgia State University MK8800 Services Marketing
(Fall 2003)		 Zeithaml & Bitner (2003); Berry (1999) 15 weeks
(15 sessions)
Prithwiraj Nath XLRI Jamshedpur (India) Unknown Services Marketing
(2004)		 various 8 weeks
(20 sessions)
Paul Patterson University of New South Wales MARK 5816 Services Marketing
(Spring 2005)		 Lovelock, Patterson, & Walker (2004) 14 weeks
(14 sessions)
David Paul Monmouth University BK 598A-50 Marketing and Management of Services
(Spring 2002)		 Zeithaml & Bitner (2003) 6 weeks
(12 sessions)
Jill Sweeney University of Western Australia 450.463 Advanced Marketing Services
(Fall 2006)		 Zeithaml, Bitner, & Gremler (2006) 13 weeks
(13 sessions)
Steve Tax University of Victoria MBA 511, 512, and 513 Service Management (3 courses)
(Fall 2006)		 Fitzsimmons & Fitzsimmons (2006), Lovelock & Wirtz (2004) 13 weeks
(39 sessions)
Chris Voss London Business School Unknown Service Management and Strategy
(Fall 2001)		 various cases 10 weeks
(10 sessions)
Jochen Wirtz National University of Singapore MBA 5505 Services Marketing
(2004)		 Lovelock & Wirtz  (2004) 14 weeks
Jochen Wirtz National University of Singapore BMU 5014 Contemporary Issues in Business - Services Management and Customer Asset Management
(2007)      (Executive Course)		 Lovelock & Wirtz  (2007) 4 days
(16 sessions)
Bob Wilkerson Oklahoma University ARCH 5733 Professional Services Marketing
(2004)		 Lovelock & Wirtz  (2004) 15 weeks
(15 sessions)
Valarie Zeithaml University of North Carolina MBA 264 Services Marketing
(Spring 2005)		 Zeithaml, Bitner, & Gremler (2006) 7 weeks
(14 sessions)
Other Syllabi
Instructor Institution Course Number Course Title (Date) Weeks (Sessions) PDF and/or URL
Scott Sampson (of Services Operations Management Association) Brigham Young University varies Services Operations Management Syllabi (44 in all, compiled by Scott Sampson) varies
 
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